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2024-2025

Mass Communications, Bachelor of Science with a concentration in public relations

VCU

Community college:
Any AA, AA&S, AS or AFA degree (Virginia Community College System)
Virginia Community College System
Associate degree

Associate of Arts, Associate of Arts & Sciences, Associate of Science, or Associate of Fine Arts

Completing the associate degree will waive VCU's general education requirements.

Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising, and student services based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge, and practice of a multidisciplinary and evolving media environment. The School values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance, and community engagement.

Career opportunities

The concentrations in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations, and media companies. These concentrations are a training ground that prepares students to join the world community of media practitioners and are centered on professional practice, studio intensive coursework, and experimental collaboration.


The concentrations in journalism train alumni for competitive careers in print and video media and in such places as print and video newsrooms, digital news, magazines, and special interest publications. The concentrations in journalism are transferable to many other fields like law, business, or government service. 


The concentration in media production prepares graduates to work as content creators in in film and television, sports media, local or national production studios, and online productions.


The concentration in public relations prepares graduates to successfully enter the public relations field. Graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. The public relations profession calls for professional communicators; all organizations, big and small, must communicate with audiences to succeed.

Bachelor-level job titles
  • Art Director
  • Broadcast News Analyst
  • Development/Fundraising Manager
  • Digital Specialist
  • Grant Writer
  • Media Relations Coordinator
  • Nonprofit Communications Manager
  • Radio and Television Announcer
  • Videographer
  • Visual Effects (FX) Artist
Graduate and professional level job titles
  • Copywriter
  • Creative Brand Manager
  • Director of Digital Media
  • Experience Designer
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Transfer Advising Request

VCCS Transfer Planning Checklist


Office of Admissions

Telephone: (804) 828-1222 or (800) 841-3638

Email: ugrad@vcu.edu
Apply Here.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Degree requirements in Bulletin
Plan of study in Bulletin
Requirements
Highest level of math required
  • STAT 208
Science required
  • Natural Sciences requirement only
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5+ cumulative GPA, 2.5+ major GPA
VCU Major Maps

View VCU Major Map for Mass Communications with concentration in Advertising/Creative, Advertising/Strategic, Journalism/Broadcast, Journalism/Digital, Media Production, Public Relations

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2024-2025

Mass Communications, Bachelor of Science with a concentration in public relations

Virginia Community College System (Any AA, AA&S, AS or AFA degree)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY DEVELOP CULTURAL AGILITY EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Schedule an appointment with your community college advisor to map out your associate degree course plan.
  • Complete your math and english requirements in your first year.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Explore community college financial aid resources and submit the FAFSA on time.
  • Enroll in the SDV student success course.
  • Explore the Robertson School website.
  • Learn about the transfer admission process for VCU.
  • Get involved with student clubs and organizations at your community college.
  • Volunteer for community service projects.
  • Register to vote.
  • Identify a mentor in a diversity organization.
  • Make friends with people with diverse perspectives and join a cultural or identity-related student organization.
  • Attend diversity-focused events on your community college campus and in your community (e.g., international festival).
  • Create a weekly and monthly budget.
  • Prepare for a career after college by creating a brand for yourself.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Practice independent living skills such as money and time management, self-care, and personal responsibility.
Experience Year 2
  • Be prepared for academic challenges. Use tutoring resources to get ahead.
  • Be prepared: Once you enroll at VCU, your VCU GPA will be determined by your grades at VCU.
  • Meet with your community college advisor to finalize plans to complete your associate degree.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Visit the VCU Robertson School website to become familiar with upcoming course offerings, syllabi, and professors.
  • Submit the FAFSA on time.
  • Submit a transfer advising request to the VCU Transfer Center.
  • Apply to VCU.
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing options for next year.
  • Attend a talk or other event sponsored by the VCU Robertson School, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
  • Learn about short-term, semester and year-long study abroad options.
  • Check out the VCU Office of Multicultural Student Affairs (OMSA) and follow @vcuomsa.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Find out about VCU REAL and learn about VCU's REAL graduation requirement.
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Explore the types of aid available at VCU.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Schedule an appointment with your community college advisor to map out your associate degree course plan.
  • Complete your math and english requirements in your first year.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Explore community college financial aid resources and submit the FAFSA on time.
  • Enroll in the SDV student success course.
GET CONNECTED WITH YOUR COMMUNITY
  • Explore the Robertson School website.
  • Learn about the transfer admission process for VCU.
  • Get involved with student clubs and organizations at your community college.
  • Volunteer for community service projects.
  • Register to vote.
DEVELOP CULTURAL AGILITY
  • Identify a mentor in a diversity organization.
  • Make friends with people with diverse perspectives and join a cultural or identity-related student organization.
  • Attend diversity-focused events on your community college campus and in your community (e.g., international festival).
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
PREPARING FOR LIFE AFTER COLLEGE
  • Create a weekly and monthly budget.
  • Prepare for a career after college by creating a brand for yourself.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Practice independent living skills such as money and time management, self-care, and personal responsibility.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Be prepared for academic challenges. Use tutoring resources to get ahead.
  • Be prepared: Once you enroll at VCU, your VCU GPA will be determined by your grades at VCU.
  • Meet with your community college advisor to finalize plans to complete your associate degree.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Visit the VCU Robertson School website to become familiar with upcoming course offerings, syllabi, and professors.
  • Submit the FAFSA on time.
  • Submit a transfer advising request to the VCU Transfer Center.
GET CONNECTED WITH YOUR COMMUNITY
  • Apply to VCU.
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing options for next year.
  • Attend a talk or other event sponsored by the VCU Robertson School, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
DEVELOP CULTURAL AGILITY
  • Learn about short-term, semester and year-long study abroad options.
  • Check out the VCU Office of Multicultural Student Affairs (OMSA) and follow @vcuomsa.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
  • Consider learning a foreign language to open doors to international organizations and future study.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Find out about VCU REAL and learn about VCU's REAL graduation requirement.
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
PREPARING FOR LIFE AFTER COLLEGE
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Explore the types of aid available at VCU.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
Recommended courses
Major map compass icon
2024-2025

Mass Communications, Bachelor of Science with a concentration in public relations

Virginia Community College System (Any AA, AA&S, AS or AFA degree)

Virginia Community College System courses
Course Title Equivalent course Credits Requirements
SDV 100 or 101 College Success Skills UNIV 101 1 Elective
ENG 111 College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement. UNIV 111-112 3 General education
ENG 112 College Composition II UNIV 200 3 General education
MTH 155 Statistical Reasoning (or MTH 245) STAT 208 3 Major (Ancillary)
Humanities/Fine Arts Select one of the following (UCGS Block II): ART 100, ART 101, ART 102, CST 130, CST 151, MUS 121, MUS 221, MUS 222, MUS 226, HUM 201, HUM 202, HUM 210, HUM 216, HUM 220, HUM 256, HUM 259, PHI 100, PHI 111, PHI 220, REL 100, REL 230, REL 237, REL 240. VCU equivalent 3 General education
Lab science Select one of the following (UCGS Block IV): BIO 101, BIO 102, BIO 106, CHM 101, CHM 111, CHM 112, ENV 121, ENV 122, GOL 105, GOL 106, GOL 110, PHY 100, PHY 201, PHY 202, PHY 241, PHY 242. VCU equivalent 4 General education
History Select one of the following (UCGS Block VI): HIS 101, HIS 102, HIS 111, HIS 112, HIS 121, HIS 122. HIST 3 General education
World language or ASL World Language I or ASL 101 or elective ((students are eligible for a waiver of VCU's language requirement if they successfully completed through the third level of a foreign language in high school). VCU equivalent 3 General education
World language or ASL World Language II or ASL 102 or elective ((students are eligible for a waiver of VCU's language requirement if they successfully completed through the third level of a foreign language in high school). VCU equivalent 3 General education
ECO 150 Economic Essentials ECON 1XX 3 Major (Ancillary)
Literature Select one: ENG 225, ENG 245, ENG 246, ENG 250, ENG 255, ENG 258, ENG 275. ENGL 3 Major (Ancillary)
ENG 210 Advanced Composition ENGL 304 3 Major (Ancillary)
PLS 135 U.S. Government and Politics POLI 103 3 Major (Ancillary)
CST 114 Survey of Mass Media (or elective if not offered at your community college or through the Online Virginia Network) MASC 101 3 Major
CST 228 Writing Across Media (or elective if not offered at your community college or through the College Anywhere VA Network) MASC 203 3 Major
CST 221 Public Relations (or elective if not offered at your community college or through the College Anywhere VA Network) MASC 210 3 Major
Complete requirements for associate degree VCU equivalents 13 Elective
Community college credits transferred to VCU 60
VCU courses
Course Title Credits Requirements
MASC 101 Mass Communications (if CST 114 is not taken at community college) 0 to 3 Major
MASC 205 Introduction to Public Relations Writing (if CST 228 is not taken at community college) 0 to 3 Major
MASC 210 Public Relations (if CST 221 is not taken at community college) 0 to 3 Major
MASC 274 Diversity in the Media 3 Major
MASC 300 Technical Prowess 3 Major
MASC 380 Media and Culture 3 Major
MASC 390 Ethical Problems in Mass Media 3 Major
MASC 408 Communications Law 3 Major
MASC 493 Fieldwork/Internship 3 Major
MASC 499 Career Minded 3 Major
MASC 333 Integrated Communication Writing 3 Major
MASC 336 Social Media for Public Relations 3 Major
MASC 337 Public Relations Strategy 3 Major
MASC 425 Public Relations Research Methods 3 Major
MASC 439 Agency 3 Major
MASC Select public relations electives 6 Major
MGMT 310 Managing People in Organizations 3 Major (Ancillary)
MKTG 301 Marketing Principles 3 Major (Ancillary)
POLI (300-level or higher) or upper-level writing (ENGL 310, ENGL 367 or ENGL 393) 3 Major (Ancillary)
Literature course (300-level or higher) except ENGL/TEDU 386 or TEDU 387 3 Major (Ancillary)
REAL The REAL requirement may be satisfied by successfully completing a 300-level (or higher) course that has received a REAL attribute of Level 2, 3 or 4 or through an approved “REAL” co-curricular experience that has received a REAL attribute of Level 3 or 4. See VCU advisor for options. 0 Major
Credits completed at VCU 60
Minimum credits required for bachelor's degree 120