For best results, print using Chrome.
 Jump to the major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2026-2027

Mass Communications

College of Humanities and Sciences

Concentration(s):
Advertising/Creative, Advertising/Strategic, Journalism/Broadcast, Journalism/Digital, Media Production, Public Relations
Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising, and student services based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge, and practice of a multidisciplinary and evolving media environment. The School values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance, and community engagement.

Career opportunities

The concentrations in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations, and media companies. These concentrations are a training ground that prepares students to join the world community of media practitioners and are centered on professional practice, studio intensive coursework, and experimental collaboration.


The concentrations in journalism train alumni for competitive careers in print and video media and in such places as print and video newsrooms, digital news, magazines, and special interest publications. The concentrations in journalism are transferable to many other fields like law, business, or government service. 


The concentration in media production prepares graduates to work as content creators in in film and television, sports media, local or national production studios, and online productions.


The concentration in public relations prepares graduates to successfully enter the public relations field. Graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. The public relations profession calls for professional communicators; all organizations, big and small, must communicate with audiences to succeed.

Change of major requirements

Students must maintain a minimum cumulative GPA of 2.5+, complete the change of major module, pass MASC 101 with a minimum grade of C,  and pass one of the concentration-specific classes listed below:


  • If pursuing the advertising concentration, pass MASC 201 with a minimum grade of C.
  • If pursuing the media production concentration, pass MASC 255 with a minimum grade of C.
  • If pursuing the public relations concentration, pass MASC 210 with a minimum grade of C.
Bachelor-level job titles
  • Art Director
  • Broadcast News Analyst
  • Development/Fundraising Manager
  • Digital Specialist
  • Grant Writer
  • Media Relations Coordinator
  • Nonprofit Communications Manager
  • Radio and Television Announcer
  • Videographer
  • Visual Effects (FX) Artist
Graduate and professional level job titles
  • Copywriter
  • Creative Brand Manager
  • Director of Digital Media
  • Experience Designer
Professional associations and resources
Degree requirements in Bulletin
Plan of study in Bulletin
Requirements
Highest level of math required
  • STAT 208
Science required
  • Natural Sciences requirement only
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5+ cumulative GPA, 2.5+ major GPA
Transfer Maps

Contact information

Department name:
Robertson School of Media and Culture
Building/room location:
Temple, 2nd floor
Phone:
(804) 828-2660
Email:
robertsonsmc@vcu.edu
https://robertson.vcu.edu/
Campus (where 75% of courses are taken):
Monroe Park
Major map compass icon
Major map

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
EXPAND YOUR COMMUNITY
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Apply to be a Division of Student Affairs peer leader.
  • Attend one career event sponsored by Career Services.
  • Complete and activate your Handshake profile and opt-in to industry email lists.
  • Consider applying for a federal work-study job on- or off-campus in Handshake.
  • Learn more about potential careers by using Forage in the Navigate 360 app.
  • Review your Career Works 4 year career planning tool and start working on your milestones.
  • Seek research opportunities by checking out the Undergraduate Research and Creative Inquiry webpage.
PREPARING FOR LIFE AFTER COLLEGE
  • Access your free credit report and begin making responsible credit choices to prepare for your future.
  • Build a resume and LinkedIn profile with help from VCU Career Services, make at least 10 connections, and check out the VCU alumni career programs page.
  • Connect with the Student Alumni Council to connect to VCU alumni.
  • Make a 4-year affordability plan with your financial counselor.
  • Use LinkedIn Learning and Code Academy to enhance your digital literacy and technical skills.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Get familiar with the research process with the VCU Libraries Research Basics Guide.
  • Schedule an appointment with your major advisor to explore minors, certificates, and plan your required REAL experience.
  • Take UNIV 200 in fall and a concentration requirement in spring.
  • File request/petition to declare concentration.
  • Maintain 2.5+ major and cumulative GPAs.
EXPAND YOUR COMMUNITY
  • Discuss personal and professional interests with faculty.
  • Investigate globally-focused courses in your major by pursuing language coursework or setting language proficiency goals with advisors and faculty and apply for the Critical Languages Scholarship.
  • Take a service-learning class to get involved with local organizations while earning credit.
  • Volunteer to address a social issue and check out Hands on Greater Richmond for opportunities.
  • Find work you admire and follow their creators on Twitter or Tumblr.
  • Join the VCU Ad Club.
  • Attend the OMSA Social Justice Conference.
  • Write for The Commonwealth Times.
  • Attend the VCU Brandcenter's Friday Forums.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Attend career and internship fairs and other professional development events.
  • Build a professional resume and upload it to Handshake.
  • Complete a gap analysis with your career advisor to identify key skills required for your professional field.
  • Pursue a digital badge to highlight the knowledge, skills, and experiences employers and graduate schools value.
  • Seek out practical experience through independent skill-building, internships, shadowing, or part-time work.
  • Create a draft resume and come to drop-ins with Mass Communications' career development advisor.
  • Make things like CD covers, copy, logos, strategies, or client questions and post to a blog; compare brands.
PREPARING FOR LIFE AFTER COLLEGE
  • Ask a faculty or staff member to be your academic and professional mentor and to provide future letters of recommendation.
  • Conduct informational interviews or shadow someone in a field of professional interest.
  • Connect with alumni on VCULink for career advice, industry contacts, and meaningful professional relationships.
  • Meet with a coach at the Financial Success Center to set financial goals, understand student loans, and create spending plans.
  • Gain practical experience related to career goals through internships, shadowing, part-time work, or independent skill building.
  • Check scholarship deadlines for your third year and plan when you will apply because many are due in January through March!

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Enhance your business, software, technology, and creative skills using LinkedIn Learning.
  • Meet with your academic and career advisors to discuss graduation progress and career planning.
  • In consultation with your faculty mentor, strategically choose your 300-400 level MASC elective to help you earn skills for your post-VCU dream job.
EXPAND YOUR COMMUNITY
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Apply for the Graduate School Mentorship Program to learn more about graduate school and the graduate student experience.
  • Take advantage of mock interview opportunities through Big Interview or meeting with a career advisor.
  • Update your ePortfolio.
  • Seek research opportunities and apply for funding through VCU Undergraduate Research Opportunities Program.
  • Submit work to creative competitions.
PREPARING FOR LIFE AFTER COLLEGE
  • Have a personal statement or cover letter reviewed by Career Services or the Writing Center.
  • Make a plan with your academic, career, and faculty advisors for applying to graduate school or land a micro-internship.
  • Prepare for job offer negotiation by researching salaries, benefits, and other opportunities for flexibility.
  • Study for and complete any standardized exams required for graduate school the summer before senior year. 
  • Talk to advisors, faculty, and VCU Career Services about graduate school versus a job.
  • Create a website.

Excel
MAXIMIZE COURSE AND DEGREE PLANNING
  • Apply to graduate for your undergraduate degree.
  • Choose REAL electives to diversify your skillset and round out your degree.
  • Schedule an appointment with your academic advisor the semester before you graduate to ensure that all graduation requirements will be met.
  • Attend a graduation workshop a semester before your anticipated graduation to ensure all graduation requirements will be met.
  • Take your 400-level MASC classes and complete your internship in your senior year.
  • Become a mentor to a freshman or sophomore MASC major.
EXPAND YOUR COMMUNITY
  • Attend professional association conferences that offer student rates or scholarships.
  • Carry out globally-oriented research projects with multilingual faculty and international partners.
  • Read scholarly articles about internationalization in your field.
  • Serve in a leadership role on campus in a local community organization.
  • Join the Richmond Ad Club.
  • Consider jobs in the nonprofit sector.
  • Build intercultural competence by engaging with international students on campus.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Apply for post-graduation programs like Peace Corps, Literacy Lab, or AmeriCorps.
  • Meet with your academic or professional mentor and identify examples of your experiential learning to share with employers.
  • Publish your original research in Auctus: The Journal of Undergraduate Research and Creativity.
  • Gain feedback from professionals on your professional work.
  • Reflect on the experiential learning you have engaged in thus far, and discuss with current or potential mentors (peers, faculty, advisors, alumni, professionals).
PREPARING FOR LIFE AFTER COLLEGE
  • Connect with the Office of VCU Alumni Relations at Grad Fair, Grad Bash, and the VCULink Industry Network or alumni chapter.
  • Fill out VCU’s First Destination Survey.
  • Prepare for graduation by making a plan to complete licensing exams, applications, and self-marketing activities.
  • Single out prospective employers and create a job or graduate school search strategy at least 8 months before graduation.
  • Develop/incorporate side project/interests into portfolio.
  • Serve in a leadership role on campus or as a board member of a local community organization.
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2026-2027

Mass Communications

College of Humanities and Sciences

MAXIMIZE COURSE AND DEGREE PLANNING EXPAND YOUR COMMUNITY EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Apply to be a Division of Student Affairs peer leader.
  • Attend one career event sponsored by Career Services.
  • Complete and activate your Handshake profile and opt-in to industry email lists.
  • Consider applying for a federal work-study job on- or off-campus in Handshake.
  • Learn more about potential careers by using Forage in the Navigate 360 app.
  • Review your Career Works 4 year career planning tool and start working on your milestones.
  • Seek research opportunities by checking out the Undergraduate Research and Creative Inquiry webpage.
  • Access your free credit report and begin making responsible credit choices to prepare for your future.
  • Build a resume and LinkedIn profile with help from VCU Career Services, make at least 10 connections, and check out the VCU alumni career programs page.
  • Connect with the Student Alumni Council to connect to VCU alumni.
  • Make a 4-year affordability plan with your financial counselor.
  • Use LinkedIn Learning and Code Academy to enhance your digital literacy and technical skills.
Experience Year 2
  • Get familiar with the research process with the VCU Libraries Research Basics Guide.
  • Schedule an appointment with your major advisor to explore minors, certificates, and plan your required REAL experience.
  • Take UNIV 200 in fall and a concentration requirement in spring.
  • File request/petition to declare concentration.
  • Maintain 2.5+ major and cumulative GPAs.
  • Discuss personal and professional interests with faculty.
  • Investigate globally-focused courses in your major by pursuing language coursework or setting language proficiency goals with advisors and faculty and apply for the Critical Languages Scholarship.
  • Take a service-learning class to get involved with local organizations while earning credit.
  • Volunteer to address a social issue and check out Hands on Greater Richmond for opportunities.
  • Find work you admire and follow their creators on Twitter or Tumblr.
  • Join the VCU Ad Club.
  • Attend the OMSA Social Justice Conference.
  • Write for The Commonwealth Times.
  • Attend the VCU Brandcenter's Friday Forums.
  • Attend career and internship fairs and other professional development events.
  • Build a professional resume and upload it to Handshake.
  • Complete a gap analysis with your career advisor to identify key skills required for your professional field.
  • Pursue a digital badge to highlight the knowledge, skills, and experiences employers and graduate schools value.
  • Seek out practical experience through independent skill-building, internships, shadowing, or part-time work.
  • Create a draft resume and come to drop-ins with Mass Communications' career development advisor.
  • Make things like CD covers, copy, logos, strategies, or client questions and post to a blog; compare brands.
  • Ask a faculty or staff member to be your academic and professional mentor and to provide future letters of recommendation.
  • Conduct informational interviews or shadow someone in a field of professional interest.
  • Connect with alumni on VCULink for career advice, industry contacts, and meaningful professional relationships.
  • Meet with a coach at the Financial Success Center to set financial goals, understand student loans, and create spending plans.
  • Gain practical experience related to career goals through internships, shadowing, part-time work, or independent skill building.
  • Check scholarship deadlines for your third year and plan when you will apply because many are due in January through March!
Year 3
  • Enhance your business, software, technology, and creative skills using LinkedIn Learning.
  • Meet with your academic and career advisors to discuss graduation progress and career planning.
  • In consultation with your faculty mentor, strategically choose your 300-400 level MASC elective to help you earn skills for your post-VCU dream job.
  • Apply for the Graduate School Mentorship Program to learn more about graduate school and the graduate student experience.
  • Take advantage of mock interview opportunities through Big Interview or meeting with a career advisor.
  • Update your ePortfolio.
  • Seek research opportunities and apply for funding through VCU Undergraduate Research Opportunities Program.
  • Submit work to creative competitions.
  • Have a personal statement or cover letter reviewed by Career Services or the Writing Center.
  • Make a plan with your academic, career, and faculty advisors for applying to graduate school or land a micro-internship.
  • Prepare for job offer negotiation by researching salaries, benefits, and other opportunities for flexibility.
  • Study for and complete any standardized exams required for graduate school the summer before senior year. 
  • Talk to advisors, faculty, and VCU Career Services about graduate school versus a job.
  • Create a website.
Excel Year 4
  • Apply to graduate for your undergraduate degree.
  • Choose REAL electives to diversify your skillset and round out your degree.
  • Schedule an appointment with your academic advisor the semester before you graduate to ensure that all graduation requirements will be met.
  • Attend a graduation workshop a semester before your anticipated graduation to ensure all graduation requirements will be met.
  • Take your 400-level MASC classes and complete your internship in your senior year.
  • Become a mentor to a freshman or sophomore MASC major.
  • Attend professional association conferences that offer student rates or scholarships.
  • Carry out globally-oriented research projects with multilingual faculty and international partners.
  • Read scholarly articles about internationalization in your field.
  • Serve in a leadership role on campus in a local community organization.
  • Join the Richmond Ad Club.
  • Consider jobs in the nonprofit sector.
  • Build intercultural competence by engaging with international students on campus.
  • Apply for post-graduation programs like Peace Corps, Literacy Lab, or AmeriCorps.
  • Meet with your academic or professional mentor and identify examples of your experiential learning to share with employers.
  • Publish your original research in Auctus: The Journal of Undergraduate Research and Creativity.
  • Gain feedback from professionals on your professional work.
  • Reflect on the experiential learning you have engaged in thus far, and discuss with current or potential mentors (peers, faculty, advisors, alumni, professionals).
  • Connect with the Office of VCU Alumni Relations at Grad Fair, Grad Bash, and the VCULink Industry Network or alumni chapter.
  • Fill out VCU’s First Destination Survey.
  • Prepare for graduation by making a plan to complete licensing exams, applications, and self-marketing activities.
  • Single out prospective employers and create a job or graduate school search strategy at least 8 months before graduation.
  • Develop/incorporate side project/interests into portfolio.
  • Serve in a leadership role on campus or as a board member of a local community organization.