Major map compass icon
2021-2022

Marketing, Bachelor of Science

VCU

Community college:
Associate of Science: Business Administration (Richard Bland College of William and Mary)
Richard Bland College
Richard Bland College
Program description

The Bachelor of Science in Marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. Major coursework provides a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Alumni positions in fields such as marketing management, advertising, sales, marketing research, public relations, and retailing.


The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations.


The concentration in marketing communication and analytics gives students a focus on the importance of traditional media and social media marketing strategies in the marketplace.


The concentration in product and brand management gives students a focus on product and service development, as well as branding strategy.

Career opportunities

A marketing degree prepares you for careers in market research, product and brand management, advertising and marketing communication, experiential and digital marketing, and sales. Marketing researchers gather and analyze data on consumers, competitors, trends, and the success of marketing efforts. Brand managers develop a brand's lasting impact by strategically aligning all advertising, promotion, pricing, product, packaging and distribution decisions. Product managers develop a strategic vision for delivering value to customers. Product designers create product or service Innovations. Advertising and marketing communications develop the primary creative force for messages and strategically where and when to communicate them. Experiential marketing engages consumers with a brand through active participation in events and customer experiences. Digital marketers create content or brand experiences, interact with customers or communicate messages via Websites, mobile platforms or social media. Sales develops relationships with clients and creates solutions for them that will grow their business.

Bachelor-level job titles
  • Account Manager
  • Brand Analyst
  • Business Development Specialist
  • Content Strategist
  • Digital Marketing Manager
  • Digital Media Specialist
  • Marketing Coordinator
  • Marketing Research Analyst
  • Search Engine Optimization Analyst
  • Social Media Specialist
Graduate and professional level job titles
  • Business Development Manager
  • Chief Marketing Officer
  • Market Research Director
  • Senior Consultant
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Transfer Advising Request


Office of Admissions

Telephone: (804) 828-1222 or (800) 841-3638

Email: ugrad@vcu.edu


Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Highest level of math required
  • MATH 200 or SCMA 212 or BUSN 212
  • SCMA 301
Science required
  • Natural Sciences requirement only
Foreign language requirements
  • No
Additional tuition/fees
  • Yes
GPA requirements (to progress/graduate in the major)
  • 2.5+ cumulative GPA to declare

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2021-2022

Marketing, Bachelor of Science

Richard Bland College of William and Mary (Associate of Science: Business Administration)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY BUILD CULTURAL COMPETENCE GET REAL EXPERIENCE PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Attend RBC Orientation.
  • Schedule an appointment with your Learner Mentor to discuss your degree and class plan.
  • Attend FAFSA Fridays to understand how you will fund your education. These events are available every Friday in October and February.
  • Use tutoring to get ahead.
  • Attend cultural events at RBC and/or VCU and celebrate diversity.
  • Attend VCU's annual Intercultural Festival or another community intercultural event.
  • Take advantage of free Financial Aid counseling.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Familiarize yourself with the career services offered at RBC and VCU and explore career pathways on the VCU Career Services website.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
Experience Year 2
  • Practice using the statistical functions of Excel.
  • Use tutoring to get ahead.
  • Explore your eligibility for the Two-Year College Transfer Grant.
  • Be prepared for academic challenges by meeting with your Learner Mentor and understanding RBC Student Support available.
  • Explore the concentrations of the marketing degree.
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language or make a plan for undertaking that study at VCU.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or School of Business-related events.
  • Become familiar with OMSA at VCU.
  • Find out about VCU REAL and learn about REAL graduation requirement.
  • Attend Career & Internship Fairs at RBC or VCU to explore your interests.
  • Plan to complete at least two job experiences, (e.g., internships) before your senior year of college.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Explore the types of aid available at VCU.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Attend RBC Orientation.
  • Schedule an appointment with your Learner Mentor to discuss your degree and class plan.
  • Attend FAFSA Fridays to understand how you will fund your education. These events are available every Friday in October and February.
  • Use tutoring to get ahead.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend cultural events at RBC and/or VCU and celebrate diversity.
  • Attend VCU's annual Intercultural Festival or another community intercultural event.
GET REAL EXPERIENCE
PREPARING FOR LIFE AFTER COLLEGE
  • Take advantage of free Financial Aid counseling.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Familiarize yourself with the career services offered at RBC and VCU and explore career pathways on the VCU Career Services website.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Practice using the statistical functions of Excel.
  • Use tutoring to get ahead.
  • Explore your eligibility for the Two-Year College Transfer Grant.
  • Be prepared for academic challenges by meeting with your Learner Mentor and understanding RBC Student Support available.
  • Explore the concentrations of the marketing degree.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language or make a plan for undertaking that study at VCU.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or School of Business-related events.
  • Become familiar with OMSA at VCU.
GET REAL EXPERIENCE
  • Find out about VCU REAL and learn about REAL graduation requirement.
  • Attend Career & Internship Fairs at RBC or VCU to explore your interests.
  • Plan to complete at least two job experiences, (e.g., internships) before your senior year of college.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Explore the types of aid available at VCU.

Course equivalent
Major map compass icon
2021-2022

Marketing, Bachelor of Science

Richard Bland College of William and Mary (Associate of Science: Business Administration)

Richard Bland College of William and Mary courses
Course Title Equivalent course Credits Requirements
BUS 201 Principles of Accounting I ACCT 203 3 Major (Ancillary)
BUS 202 Principles of Accounting II ACCT 204 3 Major (Ancillary)
ENGL 101 Rhetoric and Research I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENGL 102 to fulfill the VCU composition requirement. UNIV 111-112 3 General education
ENGL 102 Rhetoric and Research II UNIV 200 3 General education
COM 101 Public Speaking BUSN 225 3 Major (Ancillary)
Fine Arts Core course in The Language and History of the Fine Arts (select 1): ART 201, 202, 231, MUS 103, THEA 201 VCU equivalent 3 General education
Human Experience Core courses in The Human Experience (select 3): PHIL 101, 121, 201, 202, 203, PSY 201-202, 250, 260, 291, REL 201, 209, 210, 270, SOC 201, 204, 208, 250, 253 VCU equivalent 9 General education
ECON 201 Macroeconomics ECON 211 3 Major (Ancillary)
ECON 202 Microeconomics ECON 210 3 Major (Ancillary)
U.S. & World Cultures Select 1: GEO 101, GEO 103, GOVT 201, GOVT 202, GOVT 203, HIST 101, HIST 102, HIST 192, HIST 201, HIST 202, HIST 240, REL 209, REL 210, REL 219, REL 220, REL 254 VCU equivalent 3 General education
MATH 200 Calculus for Business BUSN 212 3 Major (Ancillary)
MATH 217 Introduction to Statistics STAT 210 3 Elective
Laboratory Science Core course in the Investigation of the Natural World (select 1 with lab): BIOL 101/L, 110, 151/L, CHEM 101/L, 110/L, PHYS 101/L, 201/L, SCIE 111/L VCU equivalent 4 General education
CSCI 202 Computer Applications INFO 160, 161, 162 3 Elective
BUS 104 Introduction to Business BUSN 201 3 Major (Ancillary)
Electives No more than 2 credits of PE may be chosen VCU equivalent 8 Elective
Richard Bland credits transferred to VCU 60
VCU courses
Course Title Credits Requirements
MKTG 302 Marketing Problems 3 Major
MKTG 315 Buyer Behavior 3 Major
MKTG/INTL 320 International Marketing 3 Major
MKTG 310 Marketing Research 3 Major
Approved marketing electives (select six): See VCU advisor for course options. 18 Major
BUSN 301 Career and Professional Development 1 Major (Ancillary)
BUSN 499 Business Knowledge Exam 0 Major (Ancillary)
FIRE 311 Financial Management 3 Major (Ancillary)
MGMT 303 Creativity and Ideation 3 Major (Ancillary)
MGMT 310 Managing People in Organizations 3 Major (Ancillary)
MGMT 434 Strategic Management 3 Major (Ancillary)
MKTG 301 Marketing Principles 3 Major (Ancillary)
SCMA 301 Business Statistics I (or open elective if VCU Business approves MATH 217 from Richard Bland as substitute for this requirement) 3 Major (Ancillary)
SCMA 320 Production/Operations Management 3 Major (Ancillary)
BUSN 323 Legal Environment of Business (or FIRE 325 or FIRE 459) 3 Major (Ancillary)
INFO 360 Business Information Systems (or ACCT 307) 3 Major (Ancillary)
Open elective 2 Elective
Credits completed at VCU 60
Bachelor's degree total 120