Major map compass icon
2024-2025

Marketing, Bachelor of Science

VCU

Community college:
Associate of Science: Business Administration (College of Southern Maryland)
College of Southern Maryland
College of Southern Maryland
Associate degree

Associate of Science: Business Administration

Completing the associate degree will waive VCU's general education requirements.

Program description

The Bachelor of Science in Marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. Major coursework provides a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Alumni positions in fields such as marketing management, advertising, sales, marketing research, public relations, and retailing.


The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations.


The concentration in marketing communication and analytics gives students a focus on the importance of traditional media and social media marketing strategies in the marketplace.


The concentration in product and brand management gives students a focus on product and service development, as well as branding strategy.

Career opportunities

A marketing degree prepares you for careers in market research, product and brand management, advertising and marketing communication, experiential and digital marketing, and sales. Marketing researchers gather and analyze data on consumers, competitors, trends, and the success of marketing efforts. Brand managers develop a brand's lasting impact by strategically aligning all advertising, promotion, pricing, product, packaging and distribution decisions. Product managers develop a strategic vision for delivering value to customers. Product designers create product or service Innovations. Advertising and marketing communications develop the primary creative force for messages and strategically where and when to communicate them. Experiential marketing engages consumers with a brand through active participation in events and customer experiences. Digital marketers create content or brand experiences, interact with customers or communicate messages via Websites, mobile platforms or social media. Sales develops relationships with clients and creates solutions for them that will grow their business.

Bachelor-level job titles
  • Account Manager
  • Brand Analyst
  • Business Development Specialist
  • Content Strategist
  • Digital Marketing Manager
  • Digital Media Specialist
  • Marketing Coordinator
  • Marketing Research Analyst
  • Search Engine Optimization Analyst
  • Social Media Specialist
Graduate and professional level job titles
  • Business Development Manager
  • Chief Marketing Officer
  • Market Research Director
  • Senior Consultant
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Transfer Advising Request

VCCS Transfer Planning Checklist


Office of Admissions

Telephone: (804) 828-1222 or (800) 841-3638

Email: ugrad@vcu.edu
Apply Here.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Highest level of math required
  • MATH 200 or BUSN 212
  • SCMA 301
Science required
  • Natural Sciences requirement only
Foreign language requirements
  • No
Additional tuition/fees
  • Yes
GPA requirements (to progress/graduate in the major)
  • 2.0+ cumulative GPA to graduate and 2.0+ major GPA to graduate

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2024-2025

Marketing, Bachelor of Science

College of Southern Maryland (Associate of Science: Business Administration)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY DEVELOP CULTURAL AGILITY EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Make friends with people with diverse perspectives and join a cultural or identity-related student organization.
  • Explore the community college’s Focus 2 Career resource to look into building a career and financial future.
  • Build a LinkedIn profile.
  • Browse careers related to Marketing through the Career Coach.
  • Take a career assessment through the Career Coach.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on the VCU website.
Experience Year 2
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Attend a talk or other event sponsored by the VCU School of Business, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or School of Business-related events.
  • Become familiar with OMSA at VCU.
  • Attend Career & Internship Fairs at community college to explore your interests.
  • Plan to complete at least two internships (job experiences) before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
  • Find out about VCU REAL and learn about REAL graduation requirement.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Explore the types of aid available at VCU.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
DEVELOP CULTURAL AGILITY
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Make friends with people with diverse perspectives and join a cultural or identity-related student organization.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Explore the community college’s Focus 2 Career resource to look into building a career and financial future.
  • Build a LinkedIn profile.
  • Browse careers related to Marketing through the Career Coach.
PREPARING FOR LIFE AFTER COLLEGE
  • Take a career assessment through the Career Coach.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on the VCU website.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Attend a talk or other event sponsored by the VCU School of Business, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
DEVELOP CULTURAL AGILITY
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or School of Business-related events.
  • Become familiar with OMSA at VCU.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Attend Career & Internship Fairs at community college to explore your interests.
  • Plan to complete at least two internships (job experiences) before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
  • Find out about VCU REAL and learn about REAL graduation requirement.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Explore the types of aid available at VCU.

Recommended courses
Major map compass icon
2024-2025

Marketing, Bachelor of Science

College of Southern Maryland (Associate of Science: Business Administration)

College of Southern Maryland courses
Course Title Equivalent course Credits Requirements
ENG 1010 Composition and Rhetoric Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 1020 to fulfill the VCU composition requirement. UNIV 111-112 3 General education
FYS 1010 First Year Seminar UNIV 101 3 Elective
BAD 1015 Introduction to Business BUSN 201 3 Major (Ancillary)
SCE 1010 Scientific Method and the Modern World INSC 2XX 3 Elective
MTH 1560 Elementary Calculus BUSN 212 3 Major (Ancillary)
ACC 2010 Principles of Accounting ACCT 203 3 Major (Ancillary)
BAD 1335 Applied Business Communications BUSN 160, 161, 162 3 Elective
ENG 1020 Composition & Literature UNIV 200 3 General education
MTH 1015 Introduction to Statistics STAT 210 3 Elective
Humanities Select 1: PHL 1150 Cyber Ethics or PHL 1430 Business Ethics PHIL 2XX or PHIL 214 3 General education
ACC 2020 Principles of Accounting ACCT 204 3 Major (Ancillary)
ECN 2020 Principles of Microeconomics ECON 210 3 Major (Ancillary)
Business elective BAD 2070 Business Law BUSN 2XX 3 Elective
Biological/Physical Science Select 1: AST 1010, BIO 1060, CHE 1200, GEO 1010, PHY 1110 VCU equivalent 3 to 4 General education
Elective Select from approved list of general education electives VCU equivalent 3 Elective
ECN 2025 Principles of Macroeconomics ECON 211 3 Major (Ancillary)
COM 1010 Basic Principles of Speech BUSN 225 3 Major (Ancillary)
Social/Behavioral Science Select 1: POL 1010, PSY 1010, or SOC 1010 VCU equivalent 3 General education
Electives Select two courses from approved list of general education electives VCU equivalents 6 Elective
CSM credits transferred to VCU 61
VCU courses
Course Title Credits Requirements
MKTG 302 Marketing and Brand Strategy 3 Major
MKTG 315 Buyer Behavior 3 Major
MKTG 320 International Marketing 3 Major
MKTG 310 Marketing Research 3 Major
MKTG Marketing electives 18 Major
BUSN 301 Career and Professional Development 1 Major (Ancillary)
BUSN 499 Business Knowledge Exam 0 Major (Ancillary)
FIRE 311 Financial Management 3 Major (Ancillary)
MGMT 303 Creativity and Ideation 3 Major (Ancillary)
MGMT 310 Managing People in Organizations 3 Major (Ancillary)
MGMT 434 Strategic Management 3 Major (Ancillary)
MKTG 301 Marketing Principles 3 Major (Ancillary)
SCMA 301 Business Statistics I (or open elective if VCU Business approves MTH 1015 from CSM as substitute for this requirement) 3 Major (Ancillary)
SCMA 320 Production/Operations Management 3 Major (Ancillary)
Select one: BUSN 323, FIRE 325, or FIRE 459 3 Major (Ancillary)
Select either INFO 360 or ACCT 307 3 Major (Ancillary)
Open elective 1 Elective
REAL The REAL requirement may be satisfied by successfully completing a 300-level (or higher) course that has received a REAL attribute of Level 2, 3 or 4 or through an approved “REAL” co-curricular experience that has received a REAL attribute of Level 3 or 4. See VCU advisor for options. 0 Major
Credits completed at VCU 59
Bachelor's degree total 120