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2022-2023

Mass Communications, Bachelor of Science with a concentration in advertising/creative (available online)

VCU

Community college:
Any transfer A.A., A.A.&.S., or A.S. associate degree (Virginia Community College System)
Virginia Community College System
Associate degree

Any A.A., A.S., A.A.&.S degree

Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising, and student services based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge, and practice of a multidisciplinary and evolving media environment. The School values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance, and community engagement.

Career opportunities

The concentrations in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations, and media companies. These concentrations are a training ground that prepares students to join the world community of media practitioners and are centered on professional practice, studio intensive coursework, and experimental collaboration.


The concentrations in journalism train alumni for competitive careers in print and video media and in such places as print and video newsrooms, digital news, magazines, and special interest publications. The concentrations in journalism are transferable to many other fields like law, business, or government service. 


The concentration in media production prepares graduates to work as content creators in in film and television, sports media, local or national production studios, and online productions.


The concentration in public relations prepares graduates to successfully enter the public relations field. Graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. The public relations profession calls for professional communicators; all organizations, big and small, must communicate with audiences to succeed.

Bachelor-level job titles
  • Art Director
  • Broadcast News Analyst
  • Development/Fundraising Manager
  • Digital Specialist
  • Grant Writer
  • Media Relations Coordinator
  • Nonprofit Communications Manager
  • Radio and Television Announcer
  • Videographer
  • Visual Effects (FX) Artist
Graduate and professional level job titles
  • Copywriter
  • Creative Brand Manager
  • Director of Digital Media
  • Experience Designer
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Transfer Advising Request

VCCS Transfer Planning Checklist


Office of Admissions

Telephone: (804) 828-1222 or (800) 841-3638

Email: ugrad@vcu.edu
Apply Here.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Degree requirements in Bulletin
Plan of study in Bulletin
Requirements
Highest level of math required
  • STAT 208
Science required
  • Natural Sciences requirement only
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5+ cumulative GPA, 2.5+ major GPA
VCU Major Maps

View VCU Major Map for Mass Communications with concentration in Advertising/Creative, Advertising/Strategic, Journalism/Broadcast, Journalism/Digital, Media Production, Public Relations

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2022-2023

Mass Communications, Bachelor of Science with a concentration in advertising/creative (available online)

Virginia Community College System (Any transfer A.A., A.A.&.S., or A.S. associate degree)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY DEVELOP CULTURAL AGILITY EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Schedule an appointment with your community college advisor to map out your associate degree course plan.
  • Enroll in the SDV student success course.
  • Complete your math and english requirements in your first year.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Explore GRASP financial aid resources and submit the FAFSA on time.
  • Explore the Robertson School website.
  • Learn about the transfer admission process for VCU.
  • Get involved with student clubs and organizations at your community college.
  • Volunteer for community service projects.
  • Register to vote.
  • Identify a mentor in a diversity organization.
  • Attend diversity-focused events on your community college campus and in your community (e.g., international festival).
  • Make friends with people with diverse perspectives and join a cultural or identity-related student organization.
  • Create a weekly and monthly budget.
  • Prepare for a career after college by creating a brand for yourself.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Practice independent living skills such as money and time management, self-care, and personal responsibility.
Experience Year 2
  • Be prepared for academic challenges. Use tutoring resources to get ahead.
  • Meet with your community college advisor to finalize plans to complete your associate degree.
  • Submit a transfer advising request to the VCU Transfer Center.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Visit the VCU Robertson School website to become familiar with upcoming course offerings, syllabi, and professors.
  • Submit the FAFSA on time.
  • Apply to VCU.
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing options for next year.
  • Attend a talk or other event sponsored by the VCU Robertson School, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Learn about short-term, semester and year-long study abroad options.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
  • Check out the VCU Office of Multicultural Student Affairs (OMSA) and follow @vcuomsa.
  • Find out about VCU REAL and learn about VCU's REAL graduation requirement.
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Explore the types of aid available at VCU.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Schedule an appointment with your community college advisor to map out your associate degree course plan.
  • Enroll in the SDV student success course.
  • Complete your math and english requirements in your first year.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Explore GRASP financial aid resources and submit the FAFSA on time.
GET CONNECTED WITH YOUR COMMUNITY
  • Explore the Robertson School website.
  • Learn about the transfer admission process for VCU.
  • Get involved with student clubs and organizations at your community college.
  • Volunteer for community service projects.
  • Register to vote.
DEVELOP CULTURAL AGILITY
  • Identify a mentor in a diversity organization.
  • Attend diversity-focused events on your community college campus and in your community (e.g., international festival).
  • Make friends with people with diverse perspectives and join a cultural or identity-related student organization.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
PREPARING FOR LIFE AFTER COLLEGE
  • Create a weekly and monthly budget.
  • Prepare for a career after college by creating a brand for yourself.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Practice independent living skills such as money and time management, self-care, and personal responsibility.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Be prepared for academic challenges. Use tutoring resources to get ahead.
  • Meet with your community college advisor to finalize plans to complete your associate degree.
  • Submit a transfer advising request to the VCU Transfer Center.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Visit the VCU Robertson School website to become familiar with upcoming course offerings, syllabi, and professors.
  • Submit the FAFSA on time.
GET CONNECTED WITH YOUR COMMUNITY
  • Apply to VCU.
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing options for next year.
  • Attend a talk or other event sponsored by the VCU Robertson School, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
DEVELOP CULTURAL AGILITY
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Learn about short-term, semester and year-long study abroad options.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
  • Check out the VCU Office of Multicultural Student Affairs (OMSA) and follow @vcuomsa.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Find out about VCU REAL and learn about VCU's REAL graduation requirement.
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
PREPARING FOR LIFE AFTER COLLEGE
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Explore the types of aid available at VCU.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
Recommended courses
Major map compass icon
2022-2023

Mass Communications, Bachelor of Science with a concentration in advertising/creative (available online)

Virginia Community College System (Any transfer A.A., A.A.&.S., or A.S. associate degree)

Virginia Community College System courses
Course Title Equivalent course Credits Requirements
Students who earn this associate degree before enrolling at VCU will be eligible for a waiver of VCU's general education requirements.
SDV 100 or 101 College Success Skills UNIV 101 1 Elective
ENG 111 College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement. UNIV 111-112 3 General education
ENG 112 College Composition II UNIV 200 3 General education
MTH 155 Statistical Reasoning (or MTH 245) STAT 208 3 Major (Ancillary)
World language or ASL World Language I or ASL 101 or elective ((students are eligible for a waiver of VCU's language requirement if they successfully completed through the third level of a foreign language in high school). VCU equivalent 3 General education
World language or ASL World Language II or ASL 102 or elective ((students are eligible for a waiver of VCU's language requirement if they successfully completed through the third level of a foreign language in high school). VCU equivalent 3 General education
ART 102 History of Art: Renaissance to Modern ARTH 104 3 Major (Ancillary)
ECO 150 Economic Essentials ECON 1XX 3 Major (Ancillary)
ENG Any 200-level ENG literature course ENGL 3 Major (Ancillary)
HIS 121 United State History I HIST 103 3 Major (Ancillary)
HIS 122 United State History II HIST 104 3 Major (Ancillary)
CST 114 Survey of Mass Media (or elective if not offered at your community college or through the College Anywhere VA Network) MASC 101 3 Major (Ancillary)
CST 228 Writing Across Media (or elective if not offered at your community college or through the College Anywhere VA Network) MASC 203 3 Major
Complete general education and elective requirements for associate degree VCU equivalents 23 Elective
Community college credits transferred to VCU 60
VCU courses
Course Title Credits Requirements
Your GPA Doesn't Transfer With You Although you worked hard to earn your grades at your current institution, they will only be considered by VCU for an admission decision. Once you enroll at VCU, your GPA will reset to 0.0, and your new GPA will be determined by your level of success in your classes at VCU.
Mass Communications, Bachelor of Science (B.S.) with a concentration in advertising/creative
MASC 101 Mass Communications (if CST 114 is not taken at community college) 0 to 3 Major (Ancillary)
MASC 203 or MASC 204 Journalism Writing or Story (if CST 228 is not taken at community college) 0 to 3 Major
MASC 300 Technical Prowess 3 Major
MASC 390 Ethical Problems in Mass Media 3 Major
MASC 408 Communications Law 3 Major
MASC 493 Fieldwork/Internship 3 Major
MASC 499 Career Minded 3 Major
MASC 201 Curiousness 3 Major
MASC 380 History of Advertising 3 Major
MASC 392 Perspicuousness 3 Major
MASC 394 Imagination 3 Major
MASC 450 Style 3 Major
MASC 451 Invention 3 Major
MASC 481 Completeness 3 Major
MASC MASC electives 6 Major
MASC 274 Diversity in the Media 3 Major (Ancillary)
MKTG 301 Marketing Principles (ACCT 202, ACCT 203 or ACCT 204 will also satisfy this requirement) 3 Major (Ancillary)
POLI or URSP course (300 level or higher) 3 Major (Ancillary)
Literature course (300-level or above) except ENGL/TEDU 386 or TEDU 387 3 Major (Ancillary)
Open electives 0 to 6 Elective
Credits completed at VCU 60
Minimum credits required for bachelor's degree 120