Major map compass icon
2022-2023

Marketing, Bachelor of Science (available online)

VCU

Community college:
A.A.&.S. or A.S. in Business Administration (Virginia Community College System)
Virginia Community College System
Program description

The Bachelor of Science in Marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. Major coursework provides a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Alumni positions in fields such as marketing management, advertising, sales, marketing research, public relations, and retailing.


The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations.


The concentration in marketing communication and analytics gives students a focus on the importance of traditional media and social media marketing strategies in the marketplace.


The concentration in product and brand management gives students a focus on product and service development, as well as branding strategy.

Career opportunities

A marketing degree prepares you for careers in market research, product and brand management, advertising and marketing communication, experiential and digital marketing, and sales. Marketing researchers gather and analyze data on consumers, competitors, trends, and the success of marketing efforts. Brand managers develop a brand's lasting impact by strategically aligning all advertising, promotion, pricing, product, packaging and distribution decisions. Product managers develop a strategic vision for delivering value to customers. Product designers create product or service Innovations. Advertising and marketing communications develop the primary creative force for messages and strategically where and when to communicate them. Experiential marketing engages consumers with a brand through active participation in events and customer experiences. Digital marketers create content or brand experiences, interact with customers or communicate messages via Websites, mobile platforms or social media. Sales develops relationships with clients and creates solutions for them that will grow their business.

Bachelor-level job titles
  • Account Manager
  • Brand Analyst
  • Business Development Specialist
  • Content Strategist
  • Digital Marketing Manager
  • Digital Media Specialist
  • Marketing Coordinator
  • Marketing Research Analyst
  • Search Engine Optimization Analyst
  • Social Media Specialist
Graduate and professional level job titles
  • Business Development Manager
  • Chief Marketing Officer
  • Market Research Director
  • Senior Consultant
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Transfer Advising Request

VCCS Transfer Planning Checklist


Office of Admissions

Telephone: (804) 828-1222 or (800) 841-3638

Email: ugrad@vcu.edu
Apply Here.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Highest level of math required
  • MATH 200 or SCMA 212 or BUSN 212
  • SCMA 301
Science required
  • Natural Sciences requirement only
Foreign language requirements
  • No
Additional tuition/fees
  • Yes
GPA requirements (to progress/graduate in the major)
  • 2.5+ cumulative GPA to declare

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2022-2023

Marketing, Bachelor of Science (available online)

Virginia Community College System (A.A.&.S. or A.S. in Business Administration)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY DEVELOP CULTURAL AGILITY EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Schedule an appointment with your community college advisor to map out your associate degree course plan.
  • Enroll in the SDV student success course.
  • Complete your math and english requirements in your first year.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Explore GRASP financial aid resources and submit the FAFSA on time.
  • Explore the School of Business website.
  • Learn about the transfer admission process for VCU.
  • Get involved with student clubs and organizations at your community college.
  • Volunteer for community service projects.
  • Register to vote.
  • Identify a mentor in a diversity organization.
  • Attend diversity-focused events on your community college campus and in your community (e.g., international festival).
  • Make friends with people with diverse perspectives and join a cultural or identity-related student organization.
  • Create a weekly and monthly budget.
  • Prepare for a career after college by creating a brand for yourself.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Practice independent living skills such as money and time management, self-care, and personal responsibility.
Experience Year 2
  • Be prepared for academic challenges in ACC, ECO and MTH. Use tutoring resources to get ahead.
  • Meet with your community college advisor to finalize plans to complete your associate degree.
  • Submit a transfer advising request to the VCU Transfer Center.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Submit the FAFSA on time.
  • Explore the concentrations of the marketing degree.
  • Apply to VCU.
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing options for next year.
  • Attend a talk or other event sponsored by the VCU School of Business, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Learn about short-term, semester and year-long study abroad options.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or School of Business-related events.
  • Check out the VCU Office of Multicultural Student Affairs (OMSA) and follow @vcuomsa.
  • Find out about VCU REAL and learn about VCU's REAL graduation requirement.
  • Attend Career & Internship Fairs throughout the year.
  • cquire career related experience (e.g., job, internship, organization involvement).
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Explore the types of aid available at VCU.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Schedule an appointment with your community college advisor to map out your associate degree course plan.
  • Enroll in the SDV student success course.
  • Complete your math and english requirements in your first year.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Explore GRASP financial aid resources and submit the FAFSA on time.
GET CONNECTED WITH YOUR COMMUNITY
  • Explore the School of Business website.
  • Learn about the transfer admission process for VCU.
  • Get involved with student clubs and organizations at your community college.
  • Volunteer for community service projects.
  • Register to vote.
DEVELOP CULTURAL AGILITY
  • Identify a mentor in a diversity organization.
  • Attend diversity-focused events on your community college campus and in your community (e.g., international festival).
  • Make friends with people with diverse perspectives and join a cultural or identity-related student organization.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
PREPARING FOR LIFE AFTER COLLEGE
  • Create a weekly and monthly budget.
  • Prepare for a career after college by creating a brand for yourself.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Practice independent living skills such as money and time management, self-care, and personal responsibility.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Be prepared for academic challenges in ACC, ECO and MTH. Use tutoring resources to get ahead.
  • Meet with your community college advisor to finalize plans to complete your associate degree.
  • Submit a transfer advising request to the VCU Transfer Center.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Submit the FAFSA on time.
  • Explore the concentrations of the marketing degree.
GET CONNECTED WITH YOUR COMMUNITY
  • Apply to VCU.
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing options for next year.
  • Attend a talk or other event sponsored by the VCU School of Business, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
DEVELOP CULTURAL AGILITY
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Learn about short-term, semester and year-long study abroad options.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or School of Business-related events.
  • Check out the VCU Office of Multicultural Student Affairs (OMSA) and follow @vcuomsa.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Find out about VCU REAL and learn about VCU's REAL graduation requirement.
  • Attend Career & Internship Fairs throughout the year.
  • cquire career related experience (e.g., job, internship, organization involvement).
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
PREPARING FOR LIFE AFTER COLLEGE
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Explore the types of aid available at VCU.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.

Recommended courses
Major map compass icon
2022-2023

Marketing, Bachelor of Science (available online)

Virginia Community College System (A.A.&.S. or A.S. in Business Administration)

Virginia Community College System courses
Course Title Equivalent course Credits Requirements
Students who earn this associate degree before enrolling at VCU will be eligible for a waiver of VCU's general education requirements.
SDV 100 or 101 College Success Skills UNIV 101 1 Elective
ENG 111 College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement. UNIV 111-112 3 General education
ENG 112 College Composition II UNIV 200 3 General education
MTH 161 (or MTH 167) Precalculus I MATH 141 3 General education
MTH 261 or MATH 263 Applied Calculus or Calculus I BUSN 212 or MATH 200 3 to 4 Major (Ancillary)
ACC 211 Principles of Accounting I ACCT 203 3 Major (Ancillary)
ACC 212 Principles of Accounting II ACCT 204 3 Major (Ancillary)
ECO 201 Principles of Economics: Macroeconomics ECON 211 3 Major (Ancillary)
ECO 202 Principles of Economics: Microeconomics ECON 210 3 Major (Ancillary)
BUS 100 Introduction to Business BUSN 201 3 Major (Ancillary)
CST 100 or 110 Public Speaking BUSN 225 3 Major (Ancillary)
Complete general education and elective requirements for associate degree VCU equivalents 28 to 29 Elective
Community college credits transferred to VCU 60
VCU courses
Course Title Credits Requirements
Your GPA Doesn't Transfer With You Although you worked hard to earn your grades at your current institution, they will only be considered by VCU for an admission decision. Once you enroll at VCU, your GPA will reset to 0.0, and your new GPA will be determined by your level of success in your classes at VCU.
Marketing, Bachelor of Science (B.S.) with a concentration in general marketing
MKTG 302 Marketing and Brand Strategy 3 Major
MKTG 315 Buyer Behavior 3 Major
MKTG 320 International Marketing 3 Major
MKTG 310 Marketing Research 3 Major
MKTG Marketing electives 18 Major
BUSN 301 Career and Professional Development 1 Major (Ancillary)
BUSN 499 Business Knowledge Exam 0 Major (Ancillary)
FIRE 311 Financial Management 3 Major (Ancillary)
MGMT 303 Creativity and Ideation 3 Major (Ancillary)
MGMT 310 Managing People in Organizations 3 Major (Ancillary)
MGMT 434 Strategic Management 3 Major (Ancillary)
MKTG 301 Marketing Principles 3 Major (Ancillary)
SCMA 301 Business Statistics I 3 Major (Ancillary)
SCMA 320 Production/Operations Management 3 Major (Ancillary)
Select one: BUSN 323, FIRE 325, or FIRE 459 3 Major (Ancillary)
Select either INFO 360 or ACCT 307 3 Major (Ancillary)
Open elective 2 Elective
Credits completed at VCU 60
Minimum credits required for bachelor's degree 120