Major map compass icon
2022-2023

Marketing, Bachelor of Science (available online)

VCU

Community college:
Associate of Science: Business Administration (Richard Bland College of William and Mary)
Richard Bland College
Richard Bland College
Program description

The Bachelor of Science in Marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. Major coursework provides a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Alumni positions in fields such as marketing management, advertising, sales, marketing research, public relations, and retailing.


The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations.


The concentration in marketing communication and analytics gives students a focus on the importance of traditional media and social media marketing strategies in the marketplace.


The concentration in product and brand management gives students a focus on product and service development, as well as branding strategy.

Career opportunities

A marketing degree prepares you for careers in market research, product and brand management, advertising and marketing communication, experiential and digital marketing, and sales. Marketing researchers gather and analyze data on consumers, competitors, trends, and the success of marketing efforts. Brand managers develop a brand's lasting impact by strategically aligning all advertising, promotion, pricing, product, packaging and distribution decisions. Product managers develop a strategic vision for delivering value to customers. Product designers create product or service Innovations. Advertising and marketing communications develop the primary creative force for messages and strategically where and when to communicate them. Experiential marketing engages consumers with a brand through active participation in events and customer experiences. Digital marketers create content or brand experiences, interact with customers or communicate messages via Websites, mobile platforms or social media. Sales develops relationships with clients and creates solutions for them that will grow their business.

Bachelor-level job titles
  • Account Manager
  • Brand Analyst
  • Business Development Specialist
  • Content Strategist
  • Digital Marketing Manager
  • Digital Media Specialist
  • Marketing Coordinator
  • Marketing Research Analyst
  • Search Engine Optimization Analyst
  • Social Media Specialist
Graduate and professional level job titles
  • Business Development Manager
  • Chief Marketing Officer
  • Market Research Director
  • Senior Consultant
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Transfer Advising Request

VCCS Transfer Planning Checklist


Office of Admissions

Telephone: (804) 828-1222 or (800) 841-3638

Email: ugrad@vcu.edu
Apply Here.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Highest level of math required
  • MATH 200 or SCMA 212 or BUSN 212
  • SCMA 301
Science required
  • Natural Sciences requirement only
Foreign language requirements
  • No
Additional tuition/fees
  • Yes
GPA requirements (to progress/graduate in the major)
  • 2.5+ cumulative GPA to declare

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2022-2023

Marketing, Bachelor of Science (available online)

Richard Bland College of William and Mary (Associate of Science: Business Administration)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY DEVELOP CULTURAL AGILITY EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Attend cultural events at RBC and/or VCU and celebrate diversity.
  • Attend VCU's annual Intercultural Festival or another community intercultural event.
  • Make friends with people with diverse perspectives and join a cultural or identity-related student organization.
  • Familiarize yourself with the career services offered at RBC and VCU and explore career pathways on the VCU Career Services website.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Take advantage of free Financial Aid counseling.
Experience Year 2
  • Learn about short-term, semester and year-long study abroad options.
  • Become familiar with OMSA at VCU.
  • Consider learning a foreign language or make a plan for undertaking that study at VCU.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or School of Business-related events.
  • Attend Career & Internship Fairs at RBC or VCU to explore your interests.
  • Plan to complete at least two job experiences, (e.g., internships) before your senior year of college.
  • Find out about VCU REAL and learn about REAL graduation requirement.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Explore the types of aid available at VCU.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
DEVELOP CULTURAL AGILITY
  • Attend cultural events at RBC and/or VCU and celebrate diversity.
  • Attend VCU's annual Intercultural Festival or another community intercultural event.
  • Make friends with people with diverse perspectives and join a cultural or identity-related student organization.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
PREPARING FOR LIFE AFTER COLLEGE
  • Familiarize yourself with the career services offered at RBC and VCU and explore career pathways on the VCU Career Services website.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Take advantage of free Financial Aid counseling.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
DEVELOP CULTURAL AGILITY
  • Learn about short-term, semester and year-long study abroad options.
  • Become familiar with OMSA at VCU.
  • Consider learning a foreign language or make a plan for undertaking that study at VCU.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or School of Business-related events.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Attend Career & Internship Fairs at RBC or VCU to explore your interests.
  • Plan to complete at least two job experiences, (e.g., internships) before your senior year of college.
  • Find out about VCU REAL and learn about REAL graduation requirement.
PREPARING FOR LIFE AFTER COLLEGE
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Explore the types of aid available at VCU.

Recommended courses
Major map compass icon
2022-2023

Marketing, Bachelor of Science (available online)

Richard Bland College of William and Mary (Associate of Science: Business Administration)

Richard Bland College of William and Mary courses
Course Title Equivalent course Credits Requirements
Students who earn this associate degree before enrolling at VCU will be eligible for a waiver of VCU's general education requirements.
BUS 201 Principles of Accounting I ACCT 203 3 Major (Ancillary)
BUS 202 Principles of Accounting II ACCT 204 3 Major (Ancillary)
ENGL 101 Rhetoric and Research I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENGL 102 to fulfill the VCU composition requirement. UNIV 111-112 3 General education
ENGL 102 Rhetoric and Research II UNIV 200 3 General education
COM 101 Public Speaking BUSN 225 3 Major (Ancillary)
ECON 201 Macroeconomics ECON 211 3 Major (Ancillary)
ECON 202 Microeconomics ECON 210 3 Major (Ancillary)
MATH 200 Calculus for Business BUSN 212 3 Major (Ancillary)
MATH 217 Introduction to Statistics STAT 210 3 Elective
BUS 104 Introduction to Business BUSN 201 3 Major (Ancillary)
Complete general education and elective requirements for the associate degree VCU equivalents 30 General education
Richard Bland credits transferred to VCU 60
VCU courses
Course Title Credits Requirements
Your GPA Doesn't Transfer With You Although you worked hard to earn your grades at your current institution, they will only be considered by VCU for an admission decision. Once you enroll at VCU, your GPA will reset to 0.0, and your new GPA will be determined by your level of success in your classes at VCU.
Marketing, Bachelor of Science (B.S.) with a concentration in general marketing
MKTG 302 Marketing Problems 3 Major
MKTG 315 Buyer Behavior 3 Major
MKTG/INTL 320 International Marketing 3 Major
MKTG 310 Marketing Research 3 Major
Approved marketing electives (select six): See VCU advisor for course options. 18 Major
BUSN 301 Career and Professional Development 1 Major (Ancillary)
BUSN 499 Business Knowledge Exam 0 Major (Ancillary)
FIRE 311 Financial Management 3 Major (Ancillary)
MGMT 303 Creativity and Ideation 3 Major (Ancillary)
MGMT 310 Managing People in Organizations 3 Major (Ancillary)
MGMT 434 Strategic Management 3 Major (Ancillary)
MKTG 301 Marketing Principles 3 Major (Ancillary)
SCMA 301 Business Statistics I (or open elective if VCU Business approves MATH 217 from Richard Bland as substitute for this requirement) 3 Major (Ancillary)
SCMA 320 Production/Operations Management 3 Major (Ancillary)
BUSN 323 Legal Environment of Business (or FIRE 325 or FIRE 459) 3 Major (Ancillary)
INFO 360 Business Information Systems (or ACCT 307) 3 Major (Ancillary)
Open elective 2 Elective
Credits completed at VCU 60
Bachelor's degree total 120