Mass Communications with a concentration in public relations, Bachelor of Science
VCU
The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising, and student services based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge, and practice of a multidisciplinary and evolving media environment. The School values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance, and community engagement.
The concentrations in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations, and media companies. These concentrations are a training ground that prepares students to join the world community of media practitioners and are centered on professional practice, studio intensive coursework, and experimental collaboration.
The concentrations in journalism train alumni for competitive careers in print and video media and in such places as print and video newsrooms, digital news, magazines, and special interest publications. The concentrations in journalism are transferable to many other fields like law, business, or government service.
The concentration in media production prepares graduates to work as content creators in in film and television, sports media, local or national production studios, and online productions.
The concentration in public relations prepares graduates to successfully enter the public relations field. Graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. The public relations profession calls for professional communicators; all organizations, big and small, must communicate with audiences to succeed.
- Art Director
- Broadcast News Analyst
- Development/Fundraising Manager
- Digital Specialist
- Grant Writer
- Media Relations Coordinator
- Nonprofit Communications Manager
- Radio and Television Announcer
- Videographer
- Visual Effects (FX) Artist
- Copywriter
- Creative Brand Manager
- Director of Digital Media
- Experience Designer
Telephone: (804) 827-1349
Email: transferinfo@vcu.edu
VCCS Transfer Planning Checklist
Telephone: (804) 828-1222 or (800) 841-3638
Email: ugrad@vcu.edu
Apply Here.
Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better
- STAT 208 or STAT 210
- Natural Sciences requirement only
- Yes
- No
- 2.5+ cumulative GPA, 2.5+ major GPA
Mass Communications with a concentration in public relations, Bachelor of Science
Tidewater Community College (program specific pathway) (Associate of Science: General Studies)
MAXIMIZE COURSE AND DEGREE PLANNING | GET CONNECTED WITH YOUR COMMUNITY | DEVELOP CULTURAL AGILITY | EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS | PREPARING FOR LIFE AFTER COLLEGE | ||
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Explore | Year 1 |
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Experience | Year 2 |
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MAXIMIZE COURSE AND DEGREE PLANNING
- Attend New Student Orientation.
- Register for SDV 100.
- Use Navigate to schedule an appointment with your advisor.
- Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
- Start your math sequence and pass ENG 111-112.
- Cultivate relationships with your professors.
GET CONNECTED WITH YOUR COMMUNITY
- Get involved with student clubs and organizations.
- Volunteer for service learning or community service projects.
- Learn about the transfer admission process for VCU.
- Review VCU's Robertson School website for course requirements and possible connections with faculty and peers.
DEVELOP CULTURAL AGILITY
- Attend cultural events at community college and/or VCU and celebrate diversity.
- Attend VCU’s annual Intercultural Festival or another community intercultural event.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
- Browse careers related to Public Relations through the Virginia Wizard.
- Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
- Build a LinkedIn profile.
PREPARING FOR LIFE AFTER COLLEGE
- Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on the VCU website.
- Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
- Take a career assessment through the Virginia Wizard.
- Assess your preparation for a career by completing a Gap Analysis.
MAXIMIZE COURSE AND DEGREE PLANNING
- Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
- Explore the Robertson School website to become familiar with upcoming course offerings, syllabi and professors.
- Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
- Meet with your academic advisor.
GET CONNECTED WITH YOUR COMMUNITY
- Visit the VCU campus and attend a transfer admission session.
- Research housing for next year.
- Attend a talk or other event sponsored by the Robertson School and consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
DEVELOP CULTURAL AGILITY
- Learn about short-term, semester and year-long study abroad options.
- Consider learning a foreign language to open doors to international organizations and future study.
- Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
- Become familiar with OMSA at VCU.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
- Attend Career & Internship Fairs at community college or VCU to explore your interests.
- Acquire career related experience (e.g., job, internship, organization involvement).
- Create a draft resume and bring it to career services advisor or workshop for review.
- Find out about VCU REAL and learn about REAL graduation requirement.
PREPARING FOR LIFE AFTER COLLEGE
- Conduct informational interviews or shadow someone in a field of career interest.
- Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
- Consider who you would like to have serve as professional and academic references for future letters of recommendation.
- Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
- Take advantage of free Financial Aid counseling.
- Explore the types of aid available at VCU.
Mass Communications with a concentration in public relations, Bachelor of Science
Tidewater Community College (program specific pathway) (Associate of Science: General Studies)
Course | Title | Equivalent course | Credits | Requirements |
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SDV 100 | College Success Skills | UNIV 101 | 1 | Elective |
ENG 111 | College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement. | UNIV 111-112 | 3 | General education |
MTH 154 | Quantitative Reasoning | MATH 131 | 3 | General education |
Elective | Select from list of Approved Electives | VCU equivalent | 3 | Elective |
Elective | Select from list of Approved Electives | VCU equivalent | 3 | Elective |
ENG 112 | College Composition II | UNIV 200 | 3 | General education |
History elective | HIS 121 U.S. History I | HIST 103 | 3 | Major (Ancillary) |
Laboratory Science | Select 1: BIO 101, BIO 106, CHM 111, GOL 105, PHY 201 | VCU equivalent | 4 | General education |
Elective | MTH 155 Statistical Reasoning or MTH 245 Statistics I | STAT 208 or STAT 210 | 3 | Major (Ancillary) |
Elective | Select from list of Approved Electives | VCU equivalent | 3 | Elective |
CST 100 | Principles of Public Speaking | SPCH 121 | 3 | Elective |
Laboratory Science | Select 1: BIO 101, BIO 102, BIO 106, CHM 111, CHM 112, GOL 105, PHY 201, PHY 202 | VCU equivalent | 4 | General education |
Humanities | Select 1: PHI 101, 111, 220; ART 101, 102; MUS 121; CST 151; REL 230 | VCU equivalent | 3 | General education |
Social Science | ECO 120 Survey of Economics | ECON 203 | 3 | Major (Ancillary) |
Elective | Approved elective (foreign language 101 recommended; see note below about foreign language requirement) | VCU equivalent | 3 to 4 | General education |
History elective | HIS 122 U.S. History II | HIST 104 | 3 | Major (Ancillary) |
Humanities | ENG 200-level literature (ENG 241, 242, 243, 244, 251, 252) | ENGL | 3 | Major (Ancillary) |
Social Science | PLS 211 U.S. Government (for journalism and public relations) | POLI 103 | 3 | Major (Ancillary) |
Elective | Approved elective (foreign language 102 recommended; see note below about foreign language requirement) | VCU equivalent | 3 to 4 | General education |
Elective | CST 114 Introduction to Mass Media (Shared Services Distance Learning (SSDL) through John Tyler CC) | MASC 101 | 3 | Major (Ancillary) |
Tidewater credits transferred to VCU | 60 to 62 |
Course | Title | Credits | Requirements |
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Foreign language through the 102 level (if not completed at TCC). (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school. Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.) | 0 to 8 | General education | |
MASC 300 | Technical Prowess | 3 | Major |
MASC 390 | Ethical Problems in Mass Media | 3 | Major |
MASC 408 | Communications Law | 3 | Major |
MASC 493 | Fieldwork/Internship | 3 | Major |
MASC 499 | Career Minded | 3 | Major |
MASC 203 | Journalism Writing | 3 | Major |
MASC 210 | Public Relations | 3 | Major |
MASC 333 | Public Relations Technical Writing and Media Relations | 3 | Major |
MASC 335 | Multimedia Production for Public Relations | 3 | Major |
MASC 336 | Social Media for Public Relations | 3 | Major |
MASC 337 | Public Relations Strategy | 3 | Major |
MASC 425 | Public Relations Research Methods | 3 | Major |
MASC 439 | Agency | 3 | Major |
MASC | Select two of the following MASC courses: MASC 423, 424, 433, 435, 438, 488 | 6 | Major |
ENGL 304 | Advanced Writing | 3 | Major (Ancillary) |
MASC 274 | Diversity in the Media | 3 | Major (Ancillary) |
MGMT 310 | Managing People in Organizations | 3 | Major (Ancillary) |
MKTG 301 | Marketing Principles | 3 | Major (Ancillary) |
POLI or ENGL | Upper-level POLI (300- or 400-level) or ENGL writing course (ENGL 310, 393, 491) | 3 | Major (Ancillary) |
ENGL | Upper-level ENGL literature course (300 or 400 level) | 3 | Major (Ancillary) |
Credits completed at VCU | 63 | ||
Bachelor's degree total | 123 |