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2021-2022

Mass Communications with a concentration in public relations, Bachelor of Science

VCU

Community college:
Associate of Arts and Sciences: General Studies (Germanna Community College)
Germanna Community College
Germanna Community College
Associate degree

Associate of Arts and Sciences: General Studies

Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising, and student services based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge, and practice of a multidisciplinary and evolving media environment. The School values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance, and community engagement.

Career opportunities

The concentrations in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations, and media companies. These concentrations are a training ground that prepares students to join the world community of media practitioners and are centered on professional practice, studio intensive coursework, and experimental collaboration.


The concentrations in journalism train alumni for competitive careers in print and video media and in such places as print and video newsrooms, digital news, magazines, and special interest publications. The concentrations in journalism are transferable to many other fields like law, business, or government service. 


The concentration in media production prepares graduates to work as content creators in in film and television, sports media, local or national production studios, and online productions.


The concentration in public relations prepares graduates to successfully enter the public relations field. Graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. The public relations profession calls for professional communicators; all organizations, big and small, must communicate with audiences to succeed.

Bachelor-level job titles
  • Art Director
  • Broadcast News Analyst
  • Development/Fundraising Manager
  • Digital Specialist
  • Grant Writer
  • Media Relations Coordinator
  • Nonprofit Communications Manager
  • Radio and Television Announcer
  • Videographer
  • Visual Effects (FX) Artist
Graduate and professional level job titles
  • Copywriter
  • Creative Brand Manager
  • Director of Digital Media
  • Experience Designer
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Transfer Advising Request

VCCS Transfer Planning Checklist


Office of Admissions

Telephone: (804) 828-1222 or (800) 841-3638

Email: ugrad@vcu.edu
Apply Here.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Degree requirements in Bulletin
Plan of study in Bulletin
Requirements
Highest level of math required
  • STAT 208 or STAT 210
Science required
  • Natural Sciences requirement only
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5+ cumulative GPA, 2.5+ major GPA
VCU Major Maps

View VCU Major Map for Mass Communications with concentration in Advertising/Creative, Advertising/Strategic, Journalism/Broadcast, Journalism/Digital, Media Production, Public Relations

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2021-2022

Mass Communications with a concentration in public relations, Bachelor of Science

Germanna Community College (Associate of Arts and Sciences: General Studies)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY DEVELOP CULTURAL AGILITY EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Register for SDV 100.
  • Find and connect with a faculty mentor.
  • Log into Navigate and view its features to help you on your pathway.
  • Schedule an appointment with your academic advisor each semester to discuss progress in your degree program.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Attend diversity-focused events on campus.
  • Identify a mentor in a diversity organization.
  • Get involved with a professional or student organization.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to public relations through the career coach.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Create Linkedln profile.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Work with career services to build resume.
  • Take a career assessment through the career coach.
  • Assess your preparation for a career by completing a Gap Analysis.
Experience Year 2
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Use Navigate to remain on your pathway.
  • Visit the VCU Robertson School website to become familiar with upcoming course offerings, syllabi, and professors.
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Join a professional organization related to mass communications: International Public Relations Association (IPRA).
  • Attend a talk or other event sponsored by the VCU Robertson School, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Learn about short-term, semester and year-long study abroad options.
  • Get involved with service-learning opportunities.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
  • Become familiar with OMSA at VCU.
  • Find out about VCU REAL and learn about REAL graduation requirement.
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Explore the types of aid available at VCU.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Register for SDV 100.
  • Find and connect with a faculty mentor.
  • Log into Navigate and view its features to help you on your pathway.
  • Schedule an appointment with your academic advisor each semester to discuss progress in your degree program.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
GET CONNECTED WITH YOUR COMMUNITY
DEVELOP CULTURAL AGILITY
  • Attend diversity-focused events on campus.
  • Identify a mentor in a diversity organization.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Get involved with a professional or student organization.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to public relations through the career coach.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Create Linkedln profile.
PREPARING FOR LIFE AFTER COLLEGE
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Work with career services to build resume.
  • Take a career assessment through the career coach.
  • Assess your preparation for a career by completing a Gap Analysis.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Use Navigate to remain on your pathway.
  • Visit the VCU Robertson School website to become familiar with upcoming course offerings, syllabi, and professors.
GET CONNECTED WITH YOUR COMMUNITY
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Join a professional organization related to mass communications: International Public Relations Association (IPRA).
  • Attend a talk or other event sponsored by the VCU Robertson School, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
DEVELOP CULTURAL AGILITY
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Learn about short-term, semester and year-long study abroad options.
  • Get involved with service-learning opportunities.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
  • Become familiar with OMSA at VCU.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Find out about VCU REAL and learn about REAL graduation requirement.
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
PREPARING FOR LIFE AFTER COLLEGE
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Explore the types of aid available at VCU.
Recommended courses
Major map compass icon
2021-2022

Mass Communications with a concentration in public relations, Bachelor of Science

Germanna Community College (Associate of Arts and Sciences: General Studies)

Germanna Community College courses
Course Title Equivalent course Credits Requirements
SDV 100 College Success Skills UNIV 101 1 Elective
ENG 111 College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement. UNIV 111-112 3 General education
MTH 154 Quantitative Reasoning MATH 131 3 General education
HIS 121 U.S. History I HIST 103 3 Major (Ancillary)
ENG 112 College Composition  II UNIV 200 3 General education
MTH 155 Statistical Reasoning STAT 208 3 Major (Ancillary)
HIS 122 U.S. History II HIST 104 3 Major (Ancillary)
CST 100 Public Speaking (or CST 110 or CST 126) SPCH 121 3 General education
Laboratory Science Laboratory Science (select one): BIO 101, CHM 101, GOL 105, or PHY 201 VCU equivalent 4 General education
ENG Any 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252 VCU equivalent 3 Major (Ancillary)
Humanities Humanities: select from ART 101, 102, 106, REL, or HUM 100 VCU equivalent 3 General education
Social Science PLS 135 American National Politics (or PLS 211) POLI 103 3 Major (Ancillary)
Laboratory Science Laboratory Science (select one): BIO 101, 102, CHM 101, 102, GOL 105, 106, or PHY 201, 202 VCU equivalent 4 General education
Humanities Humanities elective (select from ART, ENG (literature), HUM, MUS, PHI, REL) VCU equivalent 3 General education
Social Science ECO 120 Survey of Economics ECON 203 3 Major (Ancillary)
Transfer elective Foreign Language 101 (the VCU foreign language requirement is waived if the student completed up through the third level of a foreign language in high school; select alternate humanities elective if foreign language is waived) VCU equivalent 3 to 4 General education
Transfer elective Foreign Language 102 (the VCU foreign language requirement is waived if the student completed up through the third level of a foreign language in high school; select alternate elective if foreign language is waived) VCU equivalent 3 to 4 General education
Transfer elective Transfer elective VCU equivalent 3 Elective
Transfer elective Transfer elective VCU equivalent 3 Elective
Transfer elective Transfer elective VCU equivalent 3 Elective
Germanna credits transferred to VCU 60
VCU courses
Course Title Credits Requirements
MASC 101 Mass Communications (this is the prerequisite for all other MASC classes; consider completing this class during the summer) 3 Major (Ancillary)
MASC 300 Technical Prowess 3 Major
MASC 390 Ethical Problems in Mass Media 3 Major
MASC 408 Communications Law 3 Major
MASC 493 Fieldwork/Internship 3 Major
MASC 499 Career Minded 3 Major
MASC 203 Journalism Writing 3 Major
MASC 210 Public Relations 3 Major
MASC 333 Public Relations Technical Writing and Media Relations 3 Major
MASC 335 Multimedia Production for Public Relations 3 Major
MASC 336 Social Media for Public Relations 3 Major
MASC 337 Public Relations Strategy 3 Major
MASC 425 Public Relations Research Methods 3 Major
MASC 439 Agency 3 Major
MASC Select two approved MASC electives: see VCU advisor for course options. 6 Major
ENGL 304 Advanced Writing 3 Major (Ancillary)
MASC 274 Diversity in the Media 3 Major (Ancillary)
MGMT 310 Managing People in Organizations 3 Major (Ancillary)
MKTG 301 Marketing Principles 3 Major (Ancillary)
POLI or ENGL__ Upper-level POLI or ENGL writing course (ENGL 310, 367, 393) 3 Major (Ancillary)
ENGL ___ Upper-level ENGL literature course 3 Major (Ancillary)
Credits completed at VCU 66
Bachelor's degree total 126