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2021-2022

Mass Communications with a concentration in advertising, Bachelor of Science

VCU

Community college:
Associate of Science: Social Sciences (Reynolds Community College (program specific pathway))
Reynolds Community College
Reynolds Community College
Associate degree

Associate of Science: Social Sciences

Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising, and student services based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge, and practice of a multidisciplinary and evolving media environment. The School values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance, and community engagement.

Career opportunities

The concentrations in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations, and media companies. These concentrations are a training ground that prepares students to join the world community of media practitioners and are centered on professional practice, studio intensive coursework, and experimental collaboration.


The concentrations in journalism train alumni for competitive careers in print and video media and in such places as print and video newsrooms, digital news, magazines, and special interest publications. The concentrations in journalism are transferable to many other fields like law, business, or government service. 


The concentration in media production prepares graduates to work as content creators in in film and television, sports media, local or national production studios, and online productions.


The concentration in public relations prepares graduates to successfully enter the public relations field. Graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. The public relations profession calls for professional communicators; all organizations, big and small, must communicate with audiences to succeed.

Bachelor-level job titles
  • Art Director
  • Broadcast News Analyst
  • Development/Fundraising Manager
  • Digital Specialist
  • Grant Writer
  • Media Relations Coordinator
  • Nonprofit Communications Manager
  • Radio and Television Announcer
  • Videographer
  • Visual Effects (FX) Artist
Graduate and professional level job titles
  • Copywriter
  • Creative Brand Manager
  • Director of Digital Media
  • Experience Designer
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Transfer Advising Request

VCCS Transfer Planning Checklist


Office of Admissions

Telephone: (804) 828-1222 or (800) 841-3638

Email: ugrad@vcu.edu
Apply Here.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Degree requirements in Bulletin
Plan of study in Bulletin
Requirements
Highest level of math required
  • STAT 208 or STAT 210
Science required
  • Natural Sciences requirement only
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5+ cumulative GPA, 2.5+ major GPA
VCU Major Maps

View VCU Major Map for Mass Communications with concentration in Advertising/Creative, Advertising/Strategic, Journalism/Broadcast, Journalism/Digital, Media Production, Public Relations

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2021-2022

Mass Communications with a concentration in advertising, Bachelor of Science

Reynolds Community College (program specific pathway) (Associate of Science: Social Sciences)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY DEVELOP CULTURAL AGILITY EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Attend Reynolds orientation (SOAR).
  • Cultivate relationships with your professors.
  • Use Navigate to schedule an appointment with your academic advisor each semester.
  • Apply to the Reynolds Pathways Program.
  • Be prepared for academic challenges in your classes and use tutoring resources to get ahead.
  • Register for SDV 100.
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Browse careers related to advertising through the Virginia Wizard.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
  • Create, upload and update your resume to the College Central Network.
  • Take a career assessment through the Virginia Wizard.
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on VCU Career Services’ Website.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Assess your preparation for a career by completing a Gap Analysis.
Experience Year 2
  • Meet with your academic advisor.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Explore the Robertson School website to become familiar with the concentrations of the degree (advertising, journalism, and public relations).
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Mass Communications-related events.
  • Continue learning a foreign language, or make a plan for undertaking that study at VCU.
  • Learn about short-term, semester and year-long study abroad options.
  • Become familiar with OMSA at VCU.
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two job experiences/internships before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
  • Find out about VCU REAL and learn about REAL graduation requirement.
  • Take advantage of free Financial Aid counseling.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Explore the types of aid available at VCU.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Attend Reynolds orientation (SOAR).
  • Cultivate relationships with your professors.
  • Use Navigate to schedule an appointment with your academic advisor each semester.
  • Apply to the Reynolds Pathways Program.
  • Be prepared for academic challenges in your classes and use tutoring resources to get ahead.
  • Register for SDV 100.
GET CONNECTED WITH YOUR COMMUNITY
DEVELOP CULTURAL AGILITY
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Browse careers related to advertising through the Virginia Wizard.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
PREPARING FOR LIFE AFTER COLLEGE
  • Create, upload and update your resume to the College Central Network.
  • Take a career assessment through the Virginia Wizard.
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on VCU Career Services’ Website.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Assess your preparation for a career by completing a Gap Analysis.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Meet with your academic advisor.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Explore the Robertson School website to become familiar with the concentrations of the degree (advertising, journalism, and public relations).
GET CONNECTED WITH YOUR COMMUNITY
DEVELOP CULTURAL AGILITY
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Mass Communications-related events.
  • Continue learning a foreign language, or make a plan for undertaking that study at VCU.
  • Learn about short-term, semester and year-long study abroad options.
  • Become familiar with OMSA at VCU.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two job experiences/internships before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
  • Find out about VCU REAL and learn about REAL graduation requirement.
PREPARING FOR LIFE AFTER COLLEGE
  • Take advantage of free Financial Aid counseling.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Explore the types of aid available at VCU.
Recommended courses
Major map compass icon
2021-2022

Mass Communications with a concentration in advertising, Bachelor of Science

Reynolds Community College (program specific pathway) (Associate of Science: Social Sciences)

Reynolds Community College (program specific pathway) courses
Course Title Equivalent course Credits Requirements
SDV 100 College Success Skills UNIV 101 1 Elective
ENG 111 College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement. UNIV 111-112 3 General education
ITE 115 Introduction to Computer Applications and Concepts INFO 160, 161, 162 3 Elective
Foreign Language Foreign Language 101 VCU equivalent 4 General education
MTH 154 Quantitative Reasoning MATH 131 3 General education
Laboratory Science Select 1: BIO 101, 107, CHM 101, GOL 105, or PHY 201 VCU equivalent 4 General education
ENG 112 College Composition  II UNIV 200 3 General education
Foreign Language Foreign Language 102 VCU equivalent 4 General education
HLT/PED Health/Physical Education Elective VCU equivalent 1 Elective
HIS 121 U.S. History I HIST 103 3 Major (Ancillary)
MTH 245 Statistics I STAT 210 3 Major (Ancillary)
HIS 122 U.S. History II HIST 104 3 Major (Ancillary)
Laboratory Science Select 1: BIO 101, 102, 107, CHM 101, GOL 105, or PHY 201 VCU equivalent 4 General education
ENG Any 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252 ENGL 3 General education (Ancillary)
Social/Behavioral Science ECO 120 Survey of Economics (or take both ECO 201 and ECO 202) ECON 203 3 to 6 Major (Ancillary)
Transfer Elective CST 114 Introduction to Mass Media (if available). If not available, select another elective. Consider taking CST 114 at John Tyler or taking MASC 101 at VCU in the summer prior to transfer. MASC 101 3 Major
ENG Any 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252 ENGL 3 General education
Social/Behavioral Science Select 1: PSY 200, 230, SOC 200, 210, PLS 211 VCU equivalent 3 Major
Transfer elective Transfer elective. Select two electives if ECO 120 is selected or one if taking ECO 201-202. VCU equivalent 3 to 6 Elective
Reynolds credits transferred to VCU 60
VCU courses
Course Title Credits Requirements
Bachelor of Science: Mass Communications with a concentration in advertising/creative
MASC 101 Mass Communications (if CST 114 is not taken; see note above about taking CST 114). Note: MASC 101 is the prerequisite for all other MASC courses. If CST 114 is not taken, consider taking MASC 101 at VCU over the summer prior to transfer. 0 to 3 Major (Ancillary)
MASC 300 Technical Prowess 3 Major
MASC 390 Ethical Problems in Mass Media 3 Major
MASC 408 Communications Law 3 Major
MASC 493 Fieldwork/Internship 3 Major
MASC 499 Career Minded 3 Major
MASC 201 Curiousness 3 Major
MASC 204 Story (or MASC 203 Journalism Writing) 3 Major
MASC 380 History of Advertising 3 Major
MASC 392 Perspicuousness 3 Major
MASC 394 Imagination 3 Major
MASC 450 Style 3 Major
MASC 451 Invention 3 Major
MASC 481 Completeness 3 Major
MASC Select two upper-level MASC electives (300- or 400-level) 6 Major
ARTH 104 Survey of Art II 3 Major (Ancillary)
MASC 274 Diversity in the Media 3 Major (Ancillary)
MKTG 301 Marketing Principles 3 Major (Ancillary)
POLI or URSP Upper-level POLI or URSP course (300- or 400-level) 3 Major
ENGL Upper-level ENGL literature course (300- or 400-level) 3 Major
Credits completed at VCU 60
Bachelor's degree total 120
Bachelor of Science: Mass Communications with a concentration in advertising/strategic
MASC 101 Mass Communications (if CST 114 is not taken; see note above about taking CST 114). Note: MASC 101 is the prerequisite for all other MASC courses. If CST 114 is not taken, consider taking MASC 101 at VCU over the summer prior to transfer. 0 to 3 Major (Ancillary)
MASC 300 Technical Prowess 3 Major
MASC 390 Ethical Problems in Mass Media 3 Major
MASC 408 Communications Law 3 Major
MASC 493 Fieldwork/Internship 3 Major
MASC 499 Career Minded 3 Major
MASC 201 Curiousness 3 Major
MASC 204 Story (or MASC 203 Journalism Writing) 3 Major
MASC 380 History of Advertising 3 Major
MASC 398 Awareness 3 Major
MASC 399 Empathy 3 Major
MASC 459 Judgment 3 Major
MASC 481 Completeness 3 Major
MASC Select three upper-level MASC electives (300- or 400-level) 9 Major
ARTH 104 Survey of Art II 3 Major (Ancillary)
MASC 274 Diversity in the Media 3 Major (Ancillary)
MKTG 301 Marketing Principles 3 Major (Ancillary)
POLI or URSP Upper-level POLI or URSP course (300- or 400-level) 3 Major
ENGL Upper-level ENGL literature course (300- or 400-level) 3 Major
Credits completed at VCU 60
Bachelor's degree total 120