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2021-2022

Mass Communications with a concentration in advertising, Bachelor of Science

VCU

Community college:
Associate of Science: General Studies (Piedmont Virginia Community College)
Piedmont Virginia Community College
Piedmont Virginia Community College
Associate degree

Associate of Science: General Studies

Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising, and student services based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge, and practice of a multidisciplinary and evolving media environment. The School values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance, and community engagement.

Career opportunities

The concentrations in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations, and media companies. These concentrations are a training ground that prepares students to join the world community of media practitioners and are centered on professional practice, studio intensive coursework, and experimental collaboration.


The concentrations in journalism train alumni for competitive careers in print and video media and in such places as print and video newsrooms, digital news, magazines, and special interest publications. The concentrations in journalism are transferable to many other fields like law, business, or government service. 


The concentration in media production prepares graduates to work as content creators in in film and television, sports media, local or national production studios, and online productions.


The concentration in public relations prepares graduates to successfully enter the public relations field. Graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. The public relations profession calls for professional communicators; all organizations, big and small, must communicate with audiences to succeed.

Bachelor-level job titles
  • Art Director
  • Broadcast News Analyst
  • Development/Fundraising Manager
  • Digital Specialist
  • Grant Writer
  • Media Relations Coordinator
  • Nonprofit Communications Manager
  • Radio and Television Announcer
  • Videographer
  • Visual Effects (FX) Artist
Graduate and professional level job titles
  • Copywriter
  • Creative Brand Manager
  • Director of Digital Media
  • Experience Designer
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Transfer Advising Request

VCCS Transfer Planning Checklist


Office of Admissions

Telephone: (804) 828-1222 or (800) 841-3638

Email: ugrad@vcu.edu
Apply Here.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Degree requirements in Bulletin
Plan of study in Bulletin
Requirements
Highest level of math required
  • STAT 208 or STAT 210
Science required
  • Natural Sciences requirement only
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5+ cumulative GPA, 2.5+ major GPA
VCU Major Maps

View VCU Major Map for Mass Communications with concentration in Advertising/Creative, Advertising/Strategic, Journalism/Broadcast, Journalism/Digital, Media Production, Public Relations

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2021-2022

Mass Communications with a concentration in advertising, Bachelor of Science

Piedmont Virginia Community College (Associate of Science: General Studies)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY DEVELOP CULTURAL AGILITY EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on the VCU website.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Take a career assessment through the Virginia Wizard.
  • Assess your preparation for a career by completing a Gap Analysis.
Experience Year 2
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Attend a talk or other event sponsored by the Robertson School, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
  • Become familiar with OMSA at VCU.
  • Find out about VCU REAL and learn about REAL graduation requirement.
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two internships (job experiences) before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Explore the types of aid available at VCU.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
DEVELOP CULTURAL AGILITY
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
PREPARING FOR LIFE AFTER COLLEGE
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on the VCU website.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Take a career assessment through the Virginia Wizard.
  • Assess your preparation for a career by completing a Gap Analysis.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Attend a talk or other event sponsored by the Robertson School, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
DEVELOP CULTURAL AGILITY
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
  • Become familiar with OMSA at VCU.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Find out about VCU REAL and learn about REAL graduation requirement.
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two internships (job experiences) before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Explore the types of aid available at VCU.
Recommended courses
Major map compass icon
2021-2022

Mass Communications with a concentration in advertising, Bachelor of Science

Piedmont Virginia Community College (Associate of Science: General Studies)

Piedmont Virginia Community College courses
Course Title Equivalent course Credits Requirements
SDV 100 College Success Skills UNIV 101 1 Elective
ENG 111 College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement. UNIV 111-112 3 General education
ENG 112 College Composition II UNIV 200 3 General education
ENG Select 1: ENG 200-level literature ENGL 3 Major (Ancillary)
HIS HIS 121 U.S. History I HIST 103 3 Major (Ancillary)
HIS HIS 122 U.S. History II HIST 104 3 Major (Ancillary)
MTH 154 Quantitative Reasoning MATH 131 3 General education
MTH 155 or MTH 245 Statistical Reasoning or Statistics I STAT 208 or STAT 210 3 Major (Ancillary)
CST 100 Principles of Public Speaking SPCH 121 3 Elective
ITE 119 Information Literacy INFO 160, 161, 168 3 Elective
Humanities Select 1: ART 101, 102; MUS 121; CST 250; PHI 100, 200 VCU equivalent 3 General education
Humanities ART 102 History and Appreciation of ART II ARTH 104 3 Major (Ancillary)
Science w/ Laboratory Select 1: BIO 101, 106, 107; CHM 101, 111; GOL 105; NAS 131; PHY 100, 201 VCU equivalent 4 General education
Science w/ Laboratory Select 1: BIO 101, 106, 107; CHM 101, 111; GOL 105; NAS 131; PHY 100, 201 VCU equivalent 4 General education
Social Science PLS 211 U.S. Government (or PLS 135) POLI 103 3 Major (Ancillary)
Social Science ECO 201 Macroeconomics ECON 211 3 Major (Ancillary)
Social Science ECO 202 Microeconomics ECON 210 3 Major (Ancillary)
Transfer elective Transfer elective (foreign language 101 recommended; see note below about VCU's foreign language requirement) VCU equivalent 3 to 4 General education
Transfer elective Transfer elective (foreign language 102 recommended; see note below about VCU's foreign language requirement) VCU equivalent 3 to 4 General education
Transfer elective Transfer elective (recommend taking CST 114 Survey of Mass Media through shared distance learning with John Tyler CC) VCU equivalent 3 Elective
Transfer elective Transfer elective VCU equivalent 3 Elective
PVCC credits transferred to VCU 63
VCU courses
Course Title Credits Requirements
Bachelor of Science: Mass Communications with a concentration in advertising/creative
Foreign language through the 102 level. (if not completed at PVCC) (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school. Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.) 0 to 8 General education
MASC 101 Mass Communications (if CST 114 is not taken; see note above about taking CST 114 through John Tyler CC) Note: recommend take MASC 101 in the summer prior to fall enrollment at VCU if unable to take CST 114 0 to 3 Major (Ancillary)
MASC 300 Technical Prowess 3 Major
MASC 390 Ethical Problems in Mass Media 3 Major
MASC 408 Communications Law 3 Major
MASC 493 Fieldwork/Internship 3 Major
MASC 499 Career Minded 3 Major
MASC 201 Curiousness 3 Major
MASC 204 Story (or MASC 203 Journalism Writing) 3 Major
MASC 380 History of Advertising 3 Major
MASC 392 Perspicuousness 3 Major
MASC 394 Imagination 3 Major
MASC 450 Style 3 Major
MASC 451 Invention 3 Major
MASC 481 Completeness 3 Major
MASC Select two upper-level MASC electives (300- or 400-level) 6 Major
MASC 274 Diversity in the Media 3 Major (Ancillary)
MKTG 301 Marketing Principles 3 Major (Ancillary)
POLI or URSP Upper-level POLI or URSP course (300- or 400-level) 3 Major (Ancillary)
ENGL Upper-level ENGL literature course (300- or 400-level) 3 Major (Ancillary)
Credits completed at VCU 57
Bachelor's degree total 120
Bachelor of Science: Mass Communications with a concentration in advertising/strategic
Foreign language through the 102 level. (if not completed at PVCC) (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school. Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.) 0 to 8 General education
MASC 101 Mass Communications (if CST 114 is not taken; see note above about taking CST 114 through John Tyler CC) Note: recommend take MASC 101 in the summer prior to fall enrollment at VCU if unable to take CST 114 0 to 3 Major (Ancillary)
MASC 300 Technical Prowess 3 Major
MASC 390 Ethical Problems in Mass Media 3 Major
MASC 408 Communications Law 3 Major
MASC 493 Fieldwork/Internship 3 Major
MASC 499 Career Minded 3 Major
MASC 201 Curiousness 3 Major
MASC 204 Story (or MASC 203 Journalism Writing) 3 Major
MASC 380 History of Advertising 3 Major
MASC 398 Awareness 3 Major
MASC 399 Empathy 3 Major
MASC 459 Judgment 3 Major
MASC 481 Completeness 3 Major
MASC Select three upper-level MASC electives (300- or 400-level) 9 Major
MASC 274 Diversity in the Media 3 Major (Ancillary)
MKTG 301 Marketing Principles 3 Major (Ancillary)
POLI or URSP Upper-level POLI or URSP course (300- or 400-level) 3 Major (Ancillary)
ENGL Upper-level ENGL literature course (300- or 400-level) 3 Major (Ancillary)
Credits completed at VCU 57
Bachelor's degree total 120