Mass Communications with a concentration in advertising, Bachelor of Science
VCU
The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising, and student services based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge, and practice of a multidisciplinary and evolving media environment. The School values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance, and community engagement.
The concentrations in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations, and media companies. These concentrations are a training ground that prepares students to join the world community of media practitioners and are centered on professional practice, studio intensive coursework, and experimental collaboration.
The concentrations in journalism train alumni for competitive careers in print and video media and in such places as print and video newsrooms, digital news, magazines, and special interest publications. The concentrations in journalism are transferable to many other fields like law, business, or government service.
The concentration in media production prepares graduates to work as content creators in in film and television, sports media, local or national production studios, and online productions.
The concentration in public relations prepares graduates to successfully enter the public relations field. Graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. The public relations profession calls for professional communicators; all organizations, big and small, must communicate with audiences to succeed.
- Art Director
- Broadcast News Analyst
- Development/Fundraising Manager
- Digital Specialist
- Grant Writer
- Media Relations Coordinator
- Nonprofit Communications Manager
- Radio and Television Announcer
- Videographer
- Visual Effects (FX) Artist
- Copywriter
- Creative Brand Manager
- Director of Digital Media
- Experience Designer
Telephone: (804) 827-1349
Email: transferinfo@vcu.edu
VCCS Transfer Planning Checklist
Telephone: (804) 828-1222 or (800) 841-3638
Email: ugrad@vcu.edu
Apply Here.
Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better
- STAT 208 or STAT 210
- Natural Sciences requirement only
- Yes
- No
- 2.5+ cumulative GPA, 2.5+ major GPA
Mass Communications with a concentration in advertising, Bachelor of Science
Northern Virginia Community College (Associate of Science: General Studies)
MAXIMIZE COURSE AND DEGREE PLANNING | GET CONNECTED WITH YOUR COMMUNITY | DEVELOP CULTURAL AGILITY | EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS | PREPARING FOR LIFE AFTER COLLEGE | ||
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Explore | Year 1 |
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Experience | Year 2 |
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MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
- Get involved with student clubs and organizations.
- Learn about the admissions process by speaking with the VCU Transfer Admissions representative at NOVA.
- Visit the VCU Transfer Admissions webpage.
- Volunteer for service learning or community service projects.
DEVELOP CULTURAL AGILITY
- Attend VCU’s annual Intercultural Festival or another community intercultural event.
- Attend cultural events at NOVA and/or VCU and celebrate diversity.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
- Browse careers related to advertising through the NOVA career planning system.
- Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
- Build a LinkedIn profile.
PREPARING FOR LIFE AFTER COLLEGE
- Take a career assessment through the NOVA career planning system.
- Assess your preparation for a career by completing a Gap Analysis.
- Familiarize yourself with the Career Services offered at Community College and explore VCU's Career Pathways.
- Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
- Understand how you will fund your education by taking advantage of free Financial Aid counseling.
MAXIMIZE COURSE AND DEGREE PLANNING
- Meet with your academic advisor or counselor.
- Complete requirements for the associate’s degree. Earn at least a minimum cumulative GPA of 2.5.
- Continue to use tutoring resources to get ahead.
- Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
GET CONNECTED WITH YOUR COMMUNITY
- Visit the VCU campus and attend a transfer admission session.
- Research housing for next year.
- Join a professional organization related to mass communications: Advertising Educational Foundation, American Association of Advertising Agencies.
DEVELOP CULTURAL AGILITY
- Learn about short-term, semester and year-long study abroad options at VCU.
- Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
- Get involved with service-learning opportunities.
- Attend diversity-focused events on campus and in your community (i.e. international festival).
- Become familiar with OMSA at VCU.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
- Speak with employers that visit campus throughout the year.
- Acquire career related experience (e.g., job, internship, organization involvement).
- Run for leadership in your student organization.
- If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
- Find out VCU REAL and learn about REAL graduation requirement.
PREPARING FOR LIFE AFTER COLLEGE
- Take advantage of free Financial Aid counseling.
- Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
- Conduct informational interviews or shadow someone in a field of career interest.
- Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
- Consider who you would like to have serve as professional and academic references for future letters of recommendation.
- Explore the types of aid available at VCU.
Mass Communications with a concentration in advertising, Bachelor of Science
Northern Virginia Community College (Associate of Science: General Studies)
Course | Title | Equivalent course | Credits | Requirements |
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SDV 100 (or SDV 101) | College Success Skills | UNIV 101 | 1 | Elective |
ENG 111 | College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement. | UNIV 111-112 | 3 | General education |
ITE 115 (or ITE 119) | Introduction to Computer Applications and Concepts (or ITE 119) | INFO 160, 161, 162 | 3 | Elective |
MTH 154 | Quantitative Reasoning | MATH 131 | 3 | General education |
Physical or Life Science w/ Lab | Select 1: BIO 101 General Biology I OR CHM 101 Introductory Chemistry I OR GOL 105 Physical Geology OR PHY 101 Introduction to Physics I OR PHY 150 Elements of Astronomy | VCU equivalent | 4 | General education |
CST Elective | Select 1: CST 100 Principles of Public Speaking OR CST 110 Introduction to Communication OR CST 126 Interpersonal Communication | SPCH 121 | 3 | Elective |
ENG 112 | College Composition II | UNIV 200 | 3 | General education |
HIS Elective | HIS 121 U.S. History I | HIST 103 | 3 | Major (Ancillary) |
Humanities/Fine Arts | Select 1: ART 101 History and Appreciation of Art I OR MUS 121 Music Appreciation I OR PHI 101 Introduction to Philosophy I | VCU equivalent | 3 | General education |
Physical or Life Science w/ Lab | Select 1: BIO 101 General Biology I OR BIO 102 General Biology II OR CHM 101 Introductory Chemistry I OR CHM 102 Introductory Chemistry II OR GOL 105 Physical Geology OR GOL 106 Historical Geology OR PHY 101 Introduction to Physics I OR PHY 102 Introduction to Physics II OR PHY 150 Elements of Astronomy | VCU equivalent | 4 | General education |
Humanities/Fine Arts Elective | Select a 200-level ENG literature class: ENG 241 Survey of American Literature I OR ENG 242 Survey of American Literature II OR ENG 243 Survey of English Literature I OR ENG 244 Survey of English Literature II OR ENG 251 Survey of World Literature I OR ENG 252 Survey of World Literature II | ENGL | 3 | Major (Ancillary) |
Social/Behavioral Science Elective | HIS 122 U.S. History II | HIST 104 | 3 | Major (Ancillary) |
Social/Behavioral Science Elective | Select 1: PLS 135 American National Politics OR PLS 211 US Government I | POLI 103 | 3 | Major (Ancillary) |
Open elective | ART 102 History and Appreciation of Arts II | ARTH 104 | 3 | Major (Ancillary) |
Open Elective | MTH 245 Statistics I | STAT 210 | 3 | Major (Ancillary) |
Open Elective | ECO 120 Survey of Economics | ECON 203 | 3 | Major (Ancillary) |
Open Elective | Select 1: PLS 241 International Relations or REL 231 Religions of the World | POLI 105 or RELS 311 | 3 | General education |
Open Elective | CST 114 Introduction to Mass Media (Shared Services Distance Learning (SSDL) through John Tyler CC) | MASC 101 | 3 | Major (Ancillary) |
Open Elective | Select 1: HIS 241 History of Russia I OR HIS 251 History of Middle East Civilization I OR HIS 281 History of Virginia I | HIST 3XX | 3 | Major (Ancillary) |
Open Elective | Select 1: GEO 220 World Regional Geography OR GEO 230 Political Geography | URSP 3XX | 3 | Major (Ancillary) |
Northern Virginia Credits Transferred to VCU | 60 |
Course | Title | Credits | Requirements |
---|---|---|---|
Bachelor of Science: Mass Communications with a concentration in advertising/creative | |||
Foreign language through the 102 level. (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school. Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.) | 0 to 8 | General education (not waived by associate degree) | |
MASC 300 | Technical Prowess | 3 | Major |
MASC 390 | Ethical Problems in Mass Media | 3 | Major |
MASC 408 | Communications Law | 3 | Major |
MASC 493 | Fieldwork/Internship | 3 | Major |
MASC 499 | Career Minded | 3 | Major |
MASC 201 | Curiousness | 3 | Major |
MASC 204 | Story (or MASC 203 Journalism Writing) | 3 | Major |
MASC 380 | History of Advertising | 3 | Major |
MASC 392 | Perspicuousness | 3 | Major |
MASC 394 | Imagination | 3 | Major |
MASC 450 | Style | 3 | Major |
MASC 451 | Invention | 3 | Major |
MASC 481 | Completeness | 3 | Major |
MASC ___ | Upper-level MASC electives (300- or 400-level) | 6 | Major |
MASC 274 | Diversity in the Media | 3 | Major (Ancillary) |
MKTG 301 | Marketing Principles | 3 | Major (Ancillary) |
ENGL ___ | Upper-level ENGL literature course (300- or 400-level) | 3 | Major (Ancillary) |
Open electives | 6 | Elective | |
Credits Completed at VCU | 60 | ||
Bachelor's degree total | 120 | ||
Bachelor of Science: Mass Communications with a concentration in advertising/strategic | |||
Foreign language through the 102 level. (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school. Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.) | 0 to 8 | General education (not waived by associate degree) | |
MASC 300 | Technical Prowess | 3 | Major |
MASC 390 | Ethical Problems in Mass Media | 3 | Major |
MASC 408 | Communications Law | 3 | Major |
MASC 493 | Fieldwork/Internship | 3 | Major |
MASC 499 | Career Minded | 3 | Major |
MASC 201 | Curiousness | 3 | Major |
MASC 204 | Story (or MASC 203 Journalism Writing) | 3 | Major |
MASC 380 | History of Advertising | 3 | Major |
MASC 398 | Awareness | 3 | Major |
MASC 399 | Empathy | 3 | Major |
MASC 459 | Judgment | 3 | Major |
MASC 481 | Completeness | 3 | Major |
MASC ___ | Upper-level MASC electives (300- or 400-level) | 9 | Major |
MASC 274 | Diversity in the Media | 3 | Major (Ancillary) |
MKTG 301 | Marketing Principles | 3 | Major (Ancillary) |
ENGL ___ | Upper-level ENGL literature course (300- or 400-level) | 3 | Major (Ancillary) |
Open electives | 6 | Elective | |
Credits Completed at VCU | 60 | ||
Bachelor's degree total | 120 |