2020-2021
Bachelor of Science: Mass Communications with a concentration in advertising
VCU
Community college:
Associate of Science: Social Sciences (Reynolds Community College (program specific pathway))
Associate degree
Program description
The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.
The school offers a Bachelor of Science in Mass Communications with specialization in one of three concentrations: advertising, journalism and public relations. The school also awards the Master of Science in Mass Communications, with concentrations in the areas of integrated PR and advertising, multimedia journalism, and strategic public relations.
Career opportunities
The concentration in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations and media companies.
Bachelor-level job titles
- Advertising Sales Agent
- Graphic Designer
- Illustrator
- Marketing Research Analyst
- Multimedia Artists & Animators
- Public Relations Specialist
- Retail Sales Management
- Search Marketing Strategists
- Social Science Research Assistant
- Software Developer
- Technical Writer
- Web Developer
Graduate and professional level job titles
- Advertising & Promotions Manager
- Advertising/Marketing Firm Executive
- Consultant
- Copywriter
Contact information
Telephone: (804) 827-1349
Email: transferinfo@vcu.edu
VCCS Transfer Planning Checklist
Telephone: (804) 828-1222 or (800) 841-3638
Email: ugrad@vcu.edu
Apply Here.
Guaranteed transfer admission requirements
Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better
Degree requirements in Bulletin
Plan of study in Bulletin
Requirements
Highest level of math required
- STAT 210
Science required
- Core only
Foreign language requirements
- Yes
Additional tuition/fees
- No
GPA requirements (to progress/graduate in the major)
- 2.5
Transfer major map
2020-2021
Bachelor of Science: Mass Communications with a concentration in advertising
Reynolds Community College (program specific pathway) (Associate of Science: Social Sciences)
| MAXIMIZE COURSE AND DEGREE PLANNING | GET CONNECTED WITH YOUR COMMUNITY | DEVELOP CULTURAL AGILITY | EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS | PREPARING FOR LIFE AFTER COLLEGE | ||
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| Explore | Year 1 |
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| Experience | Year 2 |
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Explore
MAXIMIZE COURSE AND DEGREE PLANNING
- Attend Reynolds orientation (SOAR).
- Register for SDV 100.
- Be prepared for academic challenges in your classes and use tutoring resources to get ahead.
- Use Navigate to schedule an appointment with your academic advisor each semester.
- Cultivate relationships with your professors.
- Apply to the Reynolds Pathways Program.
GET CONNECTED WITH YOUR COMMUNITY
- Get involved with student clubs and organizations.
- Volunteer for service learning or community service projects.
- Learn about the transfer admission process for VCU.
- Explore the Robertson School website.
DEVELOP CULTURAL AGILITY
- Attend VCU’s annual Intercultural Festival or another community intercultural event.
- Attend cultural events at community college and/or VCU and celebrate diversity.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
- Browse careers related to advertising through the Virginia Wizard.
- Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
- Build a LinkedIn profile.
PREPARING FOR LIFE AFTER COLLEGE
- Take a career assessment through the Virginia Wizard.
- Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on VCU Career Services’ Website.
- Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
- Assess your preparation for a career by completing a Gap Analysis.
- Create, upload and update your resume to the College Central Network.
Experience
MAXIMIZE COURSE AND DEGREE PLANNING
- Meet with your academic advisor.
- Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
- Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
- Explore the Robertson School website to become familiar with the concentrations of the degree (advertising, journalism, and public relations).
GET CONNECTED WITH YOUR COMMUNITY
- Visit the VCU campus and attend a transfer admission session.
- Research housing for next year.
- Join a professional organization related to mass communications: Advertising Educational Foundation, American Association of Advertising Agencies.
- Attend a talk or other event sponsored by the Robertson School and consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
DEVELOP CULTURAL AGILITY
- Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Mass Communications-related events.
- Continue learning a foreign language, or make a plan for undertaking that study at VCU.
- Learn about short-term, semester and year-long study abroad options.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
- Attend Career & Internship Fairs at community college or VCU to explore your interests.
- Plan to complete at least two job experiences/internships before your senior year of college.
- Create a draft resume and bring it to career services advisor or workshop for review.
- Find out about VCU REAL.
PREPARING FOR LIFE AFTER COLLEGE
- Conduct informational interviews or shadow someone in a field of career interest.
- Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
- Consider who you would like to have serve as professional and academic references for future letters of recommendation.
- Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
- Take advantage of free Financial Aid counseling.
Recommended courses
2020-2021
Bachelor of Science: Mass Communications with a concentration in advertising
Reynolds Community College (program specific pathway) (Associate of Science: Social Sciences)
| Course | Title | Equivalent course | Credits | Requirements |
|---|---|---|---|---|
| SDV 100 | College Success Skills | UNIV 101 | 1 | Elective |
| ENG 111 | College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement. | UNIV 111-112 | 3 | General education |
| MTH 154 | Quantitative Reasoning | MATH 131 | 3 | General education |
| Foreign Language | Foreign Language 101 | VCU equivalent | 4 | General education |
| HIS 121 | U.S. History I | HIST 103 | 3 | Major |
| HLT/PED | Health/Physical Education Elective | VCU equivalent | 1 | Elective |
| ENG 112 | College Composition II | UNIV 200 | 3 | General education |
| MTH 245 | Statistics I | STAT 210 | 3 | Major |
| HIS 122 | U.S. History II | HIST 104 | 3 | Major |
| Foreign Language | Foreign Language 102 | VCU equivalent | 4 | General education |
| ITE 115 | Introduction to Computer Applications and Concepts | INFO 160, 161, 162 | 3 | Elective |
| Laboratory Science | Select 1: BIO 101, 107, CHM 101, GOL 105, or PHY 201 | VCU equivalent | 4 | General education |
| Laboratory Science | Select 1: BIO 101, 102, 107, CHM 101, GOL 105, or PHY 201 | VCU equivalent | 4 | General education |
| ENG | Any 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252 | ENGL | 3 | General education |
| ENG | Any 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252 | ENGL | 3 | General education |
| Social/Behavioral Science | Select 1: PSY 200, 230, SOC 200, 210, PLS 211 | VCU equivalent | 3 | Major |
| Social/Behavioral Science | ECO 120 Survey of Economics (or take both ECO 201 and ECO 202) | ECON 203 | 3 to 6 | Major |
| Transfer Elective | CST 114 Introduction to Mass Media (if available). If not available, select another elective. | MASC 101 | 3 | Major |
| Transfer elective | Transfer elective. Select two electives if ECO 120 is selected or one if taking ECO 201-202. | VCU equivalent | 3 to 6 | Elective |
| Reynolds credits transferred to VCU | 60 | |||
| Course | Title | Credits | Requirements |
|---|---|---|---|
| Bachelor of Science: Mass Communications with a concentration in advertising/creative | |||
| MASC 101 | Mass Communications (if CST 114 is not taken; see note above about taking CST 114). Note: MASC 101 is the prerequisite for all other MASC courses. | 0 to 3 | Major |
| ARTH 104 | Survey of Art II | 3 | Major |
| MKTG 301 | Marketing Principles | 3 | Major |
| POLI or URSP | Upper-level POLI or URSP course (300- or 400-level) | 3 | Major |
| ENGL | Upper-level ENGL literature course (300- or 400-level) | 3 | Major |
| MASC 201 | Curiousness | 3 | Major |
| MASC 204 | Story (or MASC 203 Journalism Writing) | 3 | Major |
| MASC 300 | Technical Prowess | 3 | Major |
| MASC 380 | History of Advertising | 3 | Major |
| MASC 392 | Perspicuousness | 3 | Major |
| MASC 394 | Imagination | 3 | Major |
| MASC 409 | Truth and Honor (or MASC 408 Communications Ethics and Law) | 3 | Major |
| MASC 450 | Style | 3 | Major |
| MASC 451 | Invention | 3 | Major |
| MASC 481 | Completeness | 3 | Major |
| MASC 499 | Career Minded | 3 | Major |
| MASC | Select two upper-level MASC electives (300- or 400-level) | 6 | Major |
| Select two upper-level electives (300- or 400-level) | 6 | Elective | |
| Credits completed at VCU | 60 | ||
| Bachelor's degree total | 120 | ||
| Bachelor of Science: Mass Communications with a concentration in advertising/strategic | |||
| MASC 101 | Mass Communications (if CST 114 is not taken; see note above about taking CST 114). Note: MASC 101 is the prerequisite for all other MASC courses. | 0 to 3 | Major |
| ARTH 104 | Survey of Art II | 3 | Major |
| MKTG 301 | Marketing Principles | 3 | Major |
| POLI or URSP | Upper-level POLI or URSP course (300- or 400-level) | 3 | Major |
| ENGL | Upper-level ENGL literature course (300- or 400-level) | 3 | Major |
| MASC 201 | Curiousness | 3 | Major |
| MASC 204 | Story (or MASC 203 Journalism Writing) | 3 | Major |
| MASC 380 | History of Advertising | 3 | Major |
| MASC 398 | Awareness | 3 | Major |
| MASC 399 | Empathy | 3 | Major |
| MASC 409 | Truth and Honor (or MASC 408 Communications Ethics and Law) | 3 | Major |
| MASC 459 | Judgment | 3 | Major |
| MASC 481 | Completeness | 3 | Major |
| MASC 493 | Fieldwork/Internship | 3 | Major |
| MASC 499 | Career Minded | 3 | Major |
| MASC | Select three upper-level MASC electives (300- or 400-level) | 9 | Major |
| Upper-level electives (300- or 400-level courses) | 6 | Elective | |
| Credits completed at VCU | 60 | ||
| Bachelor's degree total | 120 | ||