2020-2021
Bachelor of Science: Mass Communications with a concentration in advertising
VCU
Community college:
Associate of Arts and Sciences: General Studies (Germanna Community College)
Associate degree
Program description
The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.
The school offers a Bachelor of Science in Mass Communications with specialization in one of three concentrations: advertising, journalism and public relations. The school also awards the Master of Science in Mass Communications, with concentrations in the areas of integrated PR and advertising, multimedia journalism, and strategic public relations.
Career opportunities
The concentration in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations and media companies.
Bachelor-level job titles
- Advertising Sales Agent
- Graphic Designer
- Illustrator
- Marketing Research Analyst
- Multimedia Artists & Animators
- Public Relations Specialist
- Retail Sales Management
- Search Marketing Strategists
- Social Science Research Assistant
- Software Developer
- Technical Writer
- Web Developer
Graduate and professional level job titles
- Advertising & Promotions Manager
- Advertising/Marketing Firm Executive
- Consultant
- Copywriter
Contact information
Telephone: (804) 827-1349
Email: transferinfo@vcu.edu
VCCS Transfer Planning Checklist
Telephone: (804) 828-1222 or (800) 841-3638
Email: ugrad@vcu.edu
Apply Here.
Guaranteed transfer admission requirements
Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better
Degree requirements in Bulletin
Plan of study in Bulletin
Requirements
Highest level of math required
- STAT 210
Science required
- Core only
Foreign language requirements
- Yes
Additional tuition/fees
- No
GPA requirements (to progress/graduate in the major)
- 2.5
Transfer major map
2020-2021
Bachelor of Science: Mass Communications with a concentration in advertising
Germanna Community College (Associate of Arts and Sciences: General Studies)
| MAXIMIZE COURSE AND DEGREE PLANNING | GET CONNECTED WITH YOUR COMMUNITY | DEVELOP CULTURAL AGILITY | EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS | PREPARING FOR LIFE AFTER COLLEGE | ||
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| Explore | Year 1 |
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| Experience | Year 2 |
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Explore
MAXIMIZE COURSE AND DEGREE PLANNING
- Register for SDV 100.
- Be prepared for academic challenges and utilize tutoring resources to get ahead.
- Schedule an appointment with your academic advisor each semester to discuss progress in your degree program.
- Find and connect with a faculty mentor.
- Log into Navigate and view its features to help you on your pathway.
GET CONNECTED WITH YOUR COMMUNITY
- Get involved with student clubs and organizations.
- Volunteer for service learning or community service projects.
- Learn about the transfer admission process for VCU.
- Explore the Robertson School website.
DEVELOP CULTURAL AGILITY
- Attend diversity-focused events on campus.
- Identify a mentor in a diversity organization.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
- Get involved with a professional or student organization.
- Visit career services to begin cultivating your own virtual brand across all social media profiles.
- Browse careers related to advertising through the career coach
- Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
- Create Linkedln profile.
PREPARING FOR LIFE AFTER COLLEGE
- Assess your preparation for a career by completing a Gap Analysis.
- Use SDV 100 to create a weekly and monthly budget.
- Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
- Work with career services to build resume.
- Take a career assessment through the career coach.
Experience
MAXIMIZE COURSE AND DEGREE PLANNING
- Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
- Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
- Use Navigate to remain on your pathway.
- Visit the VCU Robertson School website to become familiar with upcoming course offerings, syllabi, and professors.
GET CONNECTED WITH YOUR COMMUNITY
- Visit the VCU campus and attend a transfer admission session.
- Research housing for next year.
- Join a professional organization related to mass communications: Advertising Educational Foundation, American Association of Advertising Agencies.
- Attend a talk or other event sponsored by the VCU Robertson School, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
DEVELOP CULTURAL AGILITY
- Get involved with service-learning opportunities.
- Learn about short-term, semester and year-long study abroad options.
- Consider learning a foreign language to open doors to international organizations and future study.
- Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
- Attend Career & Internship Fairs throughout the year.
- Acquire career related experience (e.g., job, internship, organization involvement).
- Run for leadership in your student organization.
- If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
- Find out about VCU REAL.
PREPARING FOR LIFE AFTER COLLEGE
- Conduct informational interviews or shadow someone in a field of career interest.
- Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
- Take advantage of free Financial Aid counseling.
- Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
- Consider who you would like to have serve as professional and academic references for future letters of recommendation.
Recommended courses
2020-2021
Bachelor of Science: Mass Communications with a concentration in advertising
Germanna Community College (Associate of Arts and Sciences: General Studies)
| Course | Title | Equivalent course | Credits | Requirements |
|---|---|---|---|---|
| SDV 100 | College Success Skills | UNIV 101 | 1 | Elective |
| ENG 111 | College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement. | UNIV 111-112 | 3 | General education |
| HIS 121 | U.S. History I | HIST 103 | 3 | Major |
| MTH 154 | Quantitative Reasoning | MATH 131 | 3 | General education |
| ENG 112 | College Composition II | UNIV 200 | 3 | General education |
| MTH 155 | Statistical Reasoning | STAT 208 | 3 | General education |
| HIS 122 | U.S. History II | HIST 104 | 3 | Major |
| CST 100 | Public Speaking (or CST 110 or CST 126) | SPCH 121 | 3 | Major |
| Laboratory Science | Laboratory Science (select one): BIO 101, CHM 101, GOL 105, or PHY 201 | VCU equivalent | 4 | General education |
| Humanities | ART 102 History and Appreciation of Art II | ARTH 103 | 3 | Major |
| ENG | Any 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252 | ENGL ___ | 3 | General education |
| Social Science | PLS 135 American National Politics (or PLS 211) | POLI 103 | 3 | Major |
| Laboratory Science | Laboratory Science (select one): BIO 101, 102, CHM 101, 102, GOL 105, 106, or PHY 201, 202 | VCU equivalent | 4 | General education |
| Humanities | Humanities elective (select 1): any course from ART, ENG (literature), HUM, PHI, REL. | VCU equivalent | 3 | General education |
| Social Science | ECO 120 Survey of Economics | ECON 203 | 3 | Major |
| Transfer elective | Foreign Language 101 (the VCU foreign language requirement is waived if the student completed up through the third level of a foreign language in high school; select alternate humanities elective if foreign language is waived) | VCU equivalent | 3 to 4 | General education |
| Transfer elective | Foreign Language 102 (the VCU foreign language requirement is waived if the student completed up through the third level of a foreign language in high school; select alternate elective if foreign language is waived) | VCU equivalent | 3 to 4 | Elective |
| Transfer elective | Transfer elective | VCU equivalent | 3 | Elective |
| Transfer elective | Transfer elective | VCU equivalent | 3 | Elective |
| Transfer elective | Transfer elective | VCU equivalent | 3 | Elective |
| Germanna credits transferred to VCU | 60 | |||
| Course | Title | Credits | Requirements |
|---|---|---|---|
| Bachelor of Science: Mass Communications with a concentration in advertising/creative | |||
| MASC 101 | Mass Communications (this is the prerequisite for all other MASC classes; consider completing this class during the summer) | 3 | Major |
| MKTG 301 | Marketing Principles | 3 | Major |
| POLI or URSP ___ | Upper-level POLI or URSP course (300- or 400-level) | 3 | Major |
| ENGL ___ | Upper-level ENGL literature course (300- or 400-level) | 3 | Major |
| MASC 201 | Curiousness | 3 | Major |
| MASC 204 | Story (or MASC 203 Journalism Writing) | 3 | Major |
| MASC 300 | Technical Prowess | 3 | Major |
| MASC 380 | History of Advertising | 3 | Major |
| MASC 392 | Perspicuousness | 3 | Major |
| MASC 394 | Imagination | 3 | Major |
| MASC 409 | Truth and Honor (or MASC 408 Communications Ethics and Law) | 3 | Major |
| MASC 450 | Style | 3 | Major |
| MASC 451 | Invention | 3 | Major |
| MASC 481 | Completeness | 3 | Major |
| MASC 499 | Career Minded | 3 | Major |
| MASC ___ | Upper-level MASC electives (300- or 400-level) | 6 | Major |
| Upper-level electives (300- or 400-level courses) | 6 | Elective | |
| Credits completed at VCU | 60 | ||
| Bachelor's degree total | 120 | ||
| Bachelor of Science: Mass Communications with a concentration in advertising/strategic | |||
| MASC 101 | Mass Communications (this is the prerequisite for all other MASC classes; consider completing this class during the summer) | 3 | Major |
| MKTG 301 | Marketing Principles | 3 | Major |
| POLI or URSP ___ | Upper-level POLI or URSP course (300- or 400-level) | 3 | Major |
| ENGL ___ | Upper-level ENGL literature course (300- or 400-level) | 3 | Major |
| MASC 201 | Curiousness | 3 | Major |
| MASC 204 | Story (or MASC 203 Journalism Writing) | 3 | Major |
| MASC 380 | History of Advertising | 3 | Major |
| MASC 398 | Awareness | 3 | Major |
| MASC 399 | Empathy | 3 | Major |
| MASC 409 | Truth and Honor (or MASC 408 Communications Ethics and Law) | 3 | Major |
| MASC 459 | Judgment | 3 | Major |
| MASC 481 | Completeness | 3 | Major |
| MASC 493 | Fieldwork/Internship | 3 | Major |
| MASC 499 | Career Minded | 3 | Major |
| MASC ___ | Upper-level MASC electives (300- or 400-level) | 9 | Major |
| Upper-level electives (300- or 400-level courses) | 6 | Elective | |
| Credits completed at VCU | 60 | ||
| Bachelor's degree total | 120 | ||