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2019-2020

Bachelor of Science: Mass Communications with a concentration in advertising

VCU

Community college:
Associate of Science: Social Sciences (Reynolds Community College (program specific pathway))
Reynolds Community College
Reynolds Community College
Associate degree

Associate of Science: Social Sciences

Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.

The school offers a Bachelor of Science in Mass Communications with specialization in one of three concentrations: advertising, journalism and public relations. The school also awards the Master of Science in Mass Communications, with concentrations in the areas of integrated PR and advertising, multimedia journalism, and strategic public relations.



Career opportunities

The concentration in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations and media companies.

Bachelor-level job titles
  • Advertising Sales Agent
  • Graphic Designer
  • Illustrator
  • Marketing Research Analyst
  • Multimedia Artists & Animators
  • Public Relations Specialist
  • Retail Sales Management
  • Search Marketing Strategists
  • Social Science Research Assistant
  • Software Developer
  • Technical Writer
  • Web Developer
Graduate and professional level job titles
  • Advertising & Promotions Manager
  • Advertising/Marketing Firm Executive
  • Consultant
  • Copywriter
Contact information


VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Transfer Advising Request

VCCS Transfer Planning Checklist


Office of Admissions

Telephone: (804) 828-1222 or (800) 841-3638

Email: ugrad@vcu.edu
Apply Here.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Degree requirements in Bulletin
Plan of study in Bulletin
Requirements
Highest level of math required
  • STAT 210
Science required
  • Core only
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5
VCU Major Maps

View VCU Major Map for Mass Communications with concentration in Advertising/Creative and Advertising/Strategic

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2019-2020

Bachelor of Science: Mass Communications with a concentration in advertising

Reynolds Community College (program specific pathway) (Associate of Science: Social Sciences)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY DEVELOP CULTURAL AGILITY EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Attend Reynolds orientation (SOAR).
  • Register for SDV 100.
  • Be prepared for academic challenges in your classes and use tutoring resources to get ahead.
  • Use Navigate to schedule an appointment with your academic advisor each semester.
  • Cultivate relationships with your professors.
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Browse careers related to advertising through the Virginia Wizard.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
  • Take a career assessment through the Virginia Wizard.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on VCU Career Services’ Website.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Create, upload and update your resume to the College Central Network.
Experience Year 2
  • Meet with your academic advisor.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Reflect on your academic preparation for VCU by completing the MINDSET Inventory.
  • Learn about short-term, semester and year-long study abroad options.
  • Continue learning a foreign language, or make a plan for undertaking that study at VCU.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Mass Communications-related events.
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two job experiences/internships before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Attend Reynolds orientation (SOAR).
  • Register for SDV 100.
  • Be prepared for academic challenges in your classes and use tutoring resources to get ahead.
  • Use Navigate to schedule an appointment with your academic advisor each semester.
  • Cultivate relationships with your professors.
GET CONNECTED WITH YOUR COMMUNITY
DEVELOP CULTURAL AGILITY
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Browse careers related to advertising through the Virginia Wizard.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
PREPARING FOR LIFE AFTER COLLEGE
  • Take a career assessment through the Virginia Wizard.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on VCU Career Services’ Website.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Create, upload and update your resume to the College Central Network.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Meet with your academic advisor.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Reflect on your academic preparation for VCU by completing the MINDSET Inventory.
GET CONNECTED WITH YOUR COMMUNITY
DEVELOP CULTURAL AGILITY
  • Learn about short-term, semester and year-long study abroad options.
  • Continue learning a foreign language, or make a plan for undertaking that study at VCU.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Mass Communications-related events.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two job experiences/internships before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
Recommended courses
Major map compass icon
2019-2020

Bachelor of Science: Mass Communications with a concentration in advertising

Reynolds Community College (program specific pathway) (Associate of Science: Social Sciences)

Reynolds Community College (program specific pathway) courses
Course Title Equivalent course Credits Requirements
SDV 100 College Success Skills UNIV 101 1 Elective
ENG 111 College Composition I UNIV 111-112 3 General education
MTH 154 Quantitative Reasoning MATH 131 3 General education
Foreign Language Foreign Language 101 VCU equivalent 4 General education
HIS 121 U.S. History I HIST 103 3 Major
HLT/PED Health/Physical Education Elective VCU equivalent 1 Elective
ENG 112 College Composition  II UNIV 200 3 General education
MTH 245 Statistics I STAT 210 3 Major
HIS 122 U.S. History II HIST 104 3 Major
Foreign Language Foreign Language 102 VCU equivalent 4 General education
ITE 115 Introduction to Computer Applications and Concepts INFO 160, 161, 162 3 Elective
Laboratory Science Select 1: BIO 101, 107, CHM 101, GOL 105, or PHY 201 VCU equivalent 4 General education
Laboratory Science Select 1: BIO 101, 102, 107, CHM 101, GOL 105, or PHY 201 VCU equivalent 4 General education
ENG Any 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252 ENGL 3 General education
ENG Any 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252 ENGL 3 General education
Social/Behavioral Science Select 1: PSY 200, 230, SOC 200, 210, PLS 211 VCU equivalent 3 Major
Social/Behavioral Science ECO 120 Survey of Economics (or take both ECO 201 and ECO 202) ECON 203 3 to 6 Major
Transfer Elective CST 114 Introduction to Mass Media (if available). If not available, select another elective. MASC 101 3 Major
Transfer elective Transfer elective. Select two electives if ECO 120 is selected or one if taking ECO 201-202. VCU equivalent 3 to 6 Elective
Reynolds credits transferred to VCU 60
VCU courses
Course Title Credits Requirements
Bachelor of Science: Mass Communications with a concentration in advertising/creative
MASC 101 Mass Communications (if CST 114 is not taken; see note above about taking CST 114). Note: MASC 101 is the prerequisite for all other MASC courses. 0 to 3 Major
ARTH 104 Survey of Art II 3 Major
MKTG 301 Marketing Principles 3 Major
POLI or URSP Upper-level POLI or URSP course (300- or 400-level) 3 Major
ENGL` Upper-level ENGL literature course (300- or 400-level) 3 Major
MASC 201 Curiousness 3 Major
MASC 204 Story (or MASC 203 Journalism Writing) 3 Major
MASC 300 Technical Prowess 3 Major
MASC 380 History of Advertising 3 Major
MASC 392 Perspicuousness 3 Major
MASC 394 Imagination 3 Major
MASC 409 Truth and Honor (or MASC 408 Communications Ethics and Law) 3 Major
MASC 450 Style 3 Major
MASC 451 Invention 3 Major
MASC 481 Completeness 3 Major
MASC 499 Career Minded 3 Major
MASC Select two upper-level MASC electives (300- or 400-level) 6 Major
Select two upper-level electives (300- or 400-level) 6 Elective
Credits completed at VCU 60
Bachelor's degree total 120
Bachelor of Science: Mass Communications with a concentration in advertising/strategic
MASC 101 Mass Communications (if CST 114 is not taken; see note above about taking CST 114). Note: MASC 101 is the prerequisite for all other MASC courses. 0 to 3 Major
ARTH 104 Survey of Art II 3 Major
MKTG 301 Marketing Principles 3 Major
POLI or URSP Upper-level POLI or URSP course (300- or 400-level) 3 Major
ENGL Upper-level ENGL literature course (300- or 400-level) 3 Major
MASC 201 Curiousness 3 Major
MASC 204 Story (or MASC 203 Journalism Writing) 3 Major
MASC 380 History of Advertising 3 Major
MASC 398 Awareness 3 Major
MASC 399 Empathy 3 Major
MASC 409 Truth and Honor (or MASC 408 Communications Ethics and Law) 3 Major
MASC 459 Judgment 3 Major
MASC 481 Completeness 3 Major
MASC 493 Fieldwork/Internship 3 Major
MASC 499 Career Minded 3 Major
MASC Select three upper-level MASC electives (300- or 400-level) 9 Major
Upper-level electives (300- or 400-level courses) 6 Elective
Credits completed at VCU 60
Bachelor's degree total 120