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2019-2020

Bachelor of Science: Mass Communications with a concentration in advertising

VCU

Community college:
Associate of Science: General Studies (Northern Virginia Community College)
Northern Virginia Community College
Northern Virginia Community College
Associate degree

Associate of Science: General Studies

Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.

The school offers a Bachelor of Science in Mass Communications with specialization in one of three concentrations: advertising, journalism and public relations. The school also awards the Master of Science in Mass Communications, with concentrations in the areas of integrated PR and advertising, multimedia journalism, and strategic public relations.



Career opportunities

The concentration in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations and media companies.

Bachelor-level job titles
  • Advertising Sales Agent
  • Graphic Designer
  • Illustrator
  • Marketing Research Analyst
  • Multimedia Artists & Animators
  • Public Relations Specialist
  • Retail Sales Management
  • Search Marketing Strategists
  • Social Science Research Assistant
  • Software Developer
  • Technical Writer
  • Web Developer
Graduate and professional level job titles
  • Advertising & Promotions Manager
  • Advertising/Marketing Firm Executive
  • Consultant
  • Copywriter
Contact information


VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Transfer Advising Request

VCCS Transfer Planning Checklist


Office of Admissions

Telephone: (804) 828-1222 or (800) 841-3638

Email: ugrad@vcu.edu
Apply Here.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Degree requirements in Bulletin
Plan of study in Bulletin
Requirements
Highest level of math required
  • STAT 210
Science required
  • Core only
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5
VCU Major Maps

View VCU Major Map for Mass Communications with concentration in Advertising/Creative and Advertising/Strategic

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2019-2020

Bachelor of Science: Mass Communications with a concentration in advertising

Northern Virginia Community College (Associate of Science: General Studies)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY DEVELOP CULTURAL AGILITY EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Register for SDV 100.
  • Understand how you will fund your education by taking advantage of free Financial Aid counseling.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Meet with your academic advisor or counselor each semester.
  • Cultivate relationships with your professors.
  • Attend cultural events at NOVA and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Browse careers related to advertising through the NOVA career planning system.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
  • Take a career assessment through the NOVA career planning system.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Familiarize yourself with the Career Services offered at Community College and explore VCU's Career Pathways.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
Experience Year 2
  • Meet with your academic advisor or counselor.
  • Complete requirements for the associate’s degree. Earn at least a minimum cumulative GPA of 2.5.
  • Continue to use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Reflect on your academic preparation for VCU by completing the MINDSET Inventory.
  • Learn about short-term, semester and year-long study abroad options at VCU.
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
  • Speak with employers that visit campus throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Register for SDV 100.
  • Understand how you will fund your education by taking advantage of free Financial Aid counseling.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Meet with your academic advisor or counselor each semester.
  • Cultivate relationships with your professors.
GET CONNECTED WITH YOUR COMMUNITY
DEVELOP CULTURAL AGILITY
  • Attend cultural events at NOVA and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Browse careers related to advertising through the NOVA career planning system.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
PREPARING FOR LIFE AFTER COLLEGE
  • Take a career assessment through the NOVA career planning system.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Familiarize yourself with the Career Services offered at Community College and explore VCU's Career Pathways.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Meet with your academic advisor or counselor.
  • Complete requirements for the associate’s degree. Earn at least a minimum cumulative GPA of 2.5.
  • Continue to use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Reflect on your academic preparation for VCU by completing the MINDSET Inventory.
GET CONNECTED WITH YOUR COMMUNITY
DEVELOP CULTURAL AGILITY
  • Learn about short-term, semester and year-long study abroad options at VCU.
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
  • Speak with employers that visit campus throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
Recommended courses
Major map compass icon
2019-2020

Bachelor of Science: Mass Communications with a concentration in advertising

Northern Virginia Community College (Associate of Science: General Studies)

Northern Virginia Community College courses
Course Title Equivalent course Credits Requirements
SDV 100 College Success Skills UNIV 101 1 Elective
ENG 111 College Composition I UNIV 111-112 3 General education
MTH 154 Quantitative Reasoning MATH 131 3 General education
Physical or Life Science w/ Lab (Select 1): BIO 101, 102, CHM 101, 102, GOL 105, 106, PHY 101, 102, 150 VCU equivalent 4 General education
ITE 115 or CSC 110 (Select 1:) ITE 115, CSC 110 INFO 160, 161, 162 3 Elective
CST Elective (Select 1): CST 100, 110, 126 SPCH 121 3 Elective
ENG 112 College Composition  II UNIV 200 3 General education
HIS Elective HIS 121 U.S. History I HIST 103 3 Major
Humanities/Fine Arts Elective ART 102 History and Appreciation of Arts II ARTH 104 3 Major
Physical or Life Science w/ Lab (Select 1): BIO 101, 102, CHM 101, 102, GOL 105, 106, PHY 101, 102, 150 VCU equivalent 4 General education
Humanities/Fine Arts Elective (Select 1): CST 151, ENG 241, 242, 243, 244, 251, 252 VCU equivalent 3 General education
Social/Behavioral Science Elective (Select 1): PLS 211, 135 POLI 103 3 Major
Social/Behavioral Science Elective HIS 122 U.S. History II HIST 104 3 Major
Open Elective MTH 245 Statistics I STAT 210 3 Major
Open Elective ECO 201 Macroeconomics ECON 211 3 Major
Open Elective ECO 202 Microeconomics ECON 210 3 Major
Open Elective CST 114 Introduction to Mass Media MASC 101 3 Major
Open Elective (Select 1): GEO 210, 220 VCU equivalent 3 Elective
Open Elective (Select 1): ART 101, HIS 251, MUS 121, PHI 101 VCU equivalent 3 Elective
Open Elective (Select 1): PLS 241, REL 231 VCU equivalent 3 General education
Northern Virginia Credits Transferred to VCU 60
VCU courses
Course Title Credits Requirements
Bachelor of Science: Mass Communications with a concentration in advertising/creative
Foreign language through the 102 level.   (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school.  Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.) 0 to 8 General education (not waived by associate degree)
MKTG 301 Marketing Principles 3 Major
POLI or URSP ___ Upper-level POLI or URSP course (300- or 400-level) 3 Major
ENGL ___ Upper-level ENGL literature course (300- or 400-level) 3 Major
MASC 201 Curiousness 3 Major
MASC 204 Story (or MASC 203 Journalism Writing) 3 Major
MASC 300 Technical Prowess 3 Major
MASC 380 History of Advertising 3 Major
MASC 392 Perspicuousness 3 Major
MASC 394 Imagination 3 Major
MASC 409 Truth and Honor (or MASC 408 Communications Ethics and Law) 3 Major
MASC 450 Style 3 Major
MASC 451 Invention 3 Major
MASC 481 Completeness 3 Major
MASC 499 Career Minded 3 Major
MASC ___ Upper-level MASC electives (300- or 400-level) 6 Major
Upper-level electives (300- or 400-level courses) 6 Elective
Open electives 0 to 6 Elective
Credits Completed at VCU 60
Bachelor's degree total 120
Bachelor of Science: Mass Communications with a concentration in advertising/strategic
Foreign language through the 102 level.   (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school.  Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.) 0 to 8 General education (not waived by associate degree)
MKTG 301 Marketing Principles 3 Major
POLI or URSP ___ Upper-level POLI or URSP course (300- or 400-level) 3 Major
ENGL ___ Upper-level ENGL literature course (300- or 400-level) 3 Major
MASC 201 Curiousness 3 Major
MASC 204 Story (or MASC 203 Journalism Writing) 3 Major
MASC 380 History of Advertising 3 Major
MASC 398 Awareness 3 Major
MASC 399 Empathy 3 Major
MASC 409 Truth and Honor (or MASC 408 Communications Ethics and Law) 3 Major
MASC 459 Judgment 3 Major
MASC 481 Completeness 3 Major
MASC 493 Fieldwork/Internship 3 Major
MASC 499 Career Minded 3 Major
MASC ___ Upper-level MASC electives (300- or 400-level) 9 Major
Upper-level electives (300- or 400-level courses) 6 Elective
Open electives 0 to 6 Elective
Credits Completed at VCU 60
Bachelor's degree total 120