Fashion

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Sponsored by the Office of the Provost

2021-2022

School of the Arts

Concentration(s):

Fashion Merchandising

Program description

The major in fashion merchandising requires a strong background in marketing, business and specialized professional courses with an emphasis on globalism. Students are directed toward assignments that will develop their skills in research, writing, presentation and critical thinking. Graduates find career opportunities in fashion forecasting, product development, advertising and promotion, retail management, buying, and international marketing.

Internships provide not only experience but industry contacts, and are strongly recommended. They may be conducted primarily during the summer semester. Study abroad programs are readily available for fashion merchandising majors.

Career opportunities

Graduates find career opportunities in fashion forecasting, product development, advertising and promotion, retail management, buying, and international marketing. The Department of Fashion Design and Merchandising is extremely proud of the accomplishments of their alumni and the successful careers that they enjoy. Graduates from both tracks work both nationally and worldwide. Our fashion design alumni currently work for such companies as Ralph Lauren, GAP, Ports 1961, TARGET, Macy’s, SEARS, Victoria’s Secret, Nordstrom, Jonathan Saunders, Under Armour, and Billy Reid. Our fashion merchandising alumni can be found working at Louis Vuitton, Vogue.com, Hanesbrands, Fashion Snoops, Haddad Brands, Urban Outfitters, GUESS, Verdura, One Kings Lane, Nordstrom, MAC Cosmetics, Belk, American Eagle, French Connection, New York and Company, and SAKS 5th Avenue.

Change of major requirements

Student must submit an application to VCUarts as part of the change of major process. Please click here for more information on this application and upcoming deadlines.

Bachelor-level job titles

Buyer
Catalog Production Assistant
Fashion Photographer
Forecaster
Merchandiser
Production Coordinator/Assistant
Stylist
Visual Merchandiser

Graduate and professional level job titles

Fashion Director
Marketing Manager
Product Developer
Sales Director

Professional associations and resources

Degree requirements in Bulletin

Fashion, concentration in fashion merchandising

Fashion, concentration in fashion merchandising, accelerated Bachelor's-to-Master's (Business)

Plan of study in Bulletin

Fashion, concentration in fashion merchandising

Fashion, concentration in fashion merchandising, accelerated Bachelor's-to-Master's (Business)

Requirements

Highest level of math required

Quantitative Foundations requirement only

Science required

Core only

Foreign language requirements

Additional tuition/fees

GPA requirements (to progress/graduate in the major)

Contact information

Department name:

Department of Fashion Design and Merchandising

Building/room location:

Pollak Building, 4th Floor

Phone:

(804) 828-1699

Email:

msbanton@vcu.edu

http://arts.vcu.edu/fashion/

Campus (where 75% of courses are taken):

Monroe Park

Major map

Year 1

Explore

MAXIMIZE COURSE AND DEGREE PLANNING

Schedule an appointment with your academic advisor to review your CSI self-report, start goal planning, and choose electives.
Sharpen your study skills in supplemental instruction sessions at the Campus Learning Center.
Meet with a writing consultant to hone your writing skills.
Take a virtual library tour to learn about library spaces, services, and research help.
Map out a 4-year course plan in DegreeWorks' Student Educational Planner.
Enroll in a student success course to connect with campus advisors and build community around your interests and goals.
Consider a Media Studies or other minor to help complete elective and gen ed credits.

GET CONNECTED WITH YOUR COMMUNITY

Get involved and meet new friends through the Student Government Association or one of over 450 student clubs and organizations.
Participate in RAM CAMP to get a jump start on learning about VCU’s campus community.
Register to vote in Virginia and explore Richmond’s many museums and parks.
If living on campus, connect with your Resident Assistant, attend hall events, and participate in Community Council.
Consider applying to the Honors College.
Apply to live in a program-in-residence or a living learning community.
Familiarize yourself with campus resources like Cabell Library and the Campus Learning Center.

DEVELOP CULTURAL AGILITY

Join RAMmalogues to talk with peers about social identities in the context of acceptance, belonging, and inclusion in life at VCU.
Check out the Office of Multicultural Student Affairs and follow @vcuomsa.
Connect with the Global Education Office to explore leadership and intercultural communication skill-building programs like the Peace Corps Prep Certificate.
Visit a study abroad fair and complete Rams Abroad 101.
Explore funding for international opportunities.

EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS

Complete your Handshake profile and opt-in to industry email lists.
Set up a profile in the Student Opportunity Center to explore REAL opportunities.
Consider applying for a federal work-study job on- or off-campus in Handshake.
Seek research opportunities by applying for research funding through the Undergraduate Research Opportunities Program.
Apply to be a Division of Student Affairs peer leader.
Create a draft resume and meet with a career advisor in VCU Career Services to discuss it.

PREPARING FOR LIFE AFTER COLLEGE

Explore “What Can I Do With This Major” to learn about employers in your field of study.
Build a resume and LinkedIn profile with help from VCU Career Services, make at least 10 connections, and check out the VCU alumni career programs page.
Join Students Today Alumni Tomorrow to connect with VCU traditions and alumni networking opportunities.
Access your free credit report and begin making responsible credit choices to prepare for your future.
Make a 4-year affordability plan with your financial counselor.

Year 2

Experience

MAXIMIZE COURSE AND DEGREE PLANNING

Schedule an appointment with your advisor to explore minors, certificates, and plan your required REAL experience.
Get familiar with the research process with the VCU Libraries Research Basics Guide.
Talk to professors about your research interests, electives, and strategies for success in your classes.
Explore innovation and business/non-profit creation classes with the da Vinci Center.
Complete the University Core courses by the end of your sophomore year.

GET CONNECTED WITH YOUR COMMUNITY

Discuss personal and professional interests with faculty.
Take a service-learning class to get involved with local organizations while earning credit.
Volunteer to address a social issue and check out Hands on Greater Richmond for opportunities.
Learn about the Sophomore Year Experience in Cary & Belvedere.
If living on campus, join the Residence Hall Association.
Join a student organization, like DECA.
Be a student representative for Fashion Snoops.

DEVELOP CULTURAL AGILITY

Make friends with diverse perspectives and join a cultural or identity-related student organization.
Explore social issues, develop cultural competency skills, and engage with faculty through iExcel pop-up courses.
Investigate globally-focused courses in your major by pursuing language coursework or setting language proficiency goals with advisors and faculty.
Apply for the Critical Languages Scholarship.
Attend initial study abroad advising session and work with your advisor in selecting the best school and classes to find proper course equivalencies to fulfil major requirements.

EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS

Complete a gap analysis with your career advisor to identify key skills required for your professional field.
Seek out practical experience through independent skill-building, internships, shadowing, or part-time work.
Explore global career options with a career advisor to set goals for getting your dream job.
Organize examples of your academic and professional experiences, accomplishments, and reflections in an ePortfolio.
Attend career and internship fairs and other professional development events.
Pursue a digital badge to highlight the knowledge, skills, and experiences employers and graduate schools value.
Consider NRF participation or submitting a YMA case study, and potentially receiving scholarship funds for an internship, as well as industry contacts.

PREPARING FOR LIFE AFTER COLLEGE

Connect with alumni on VCULink for career advice, industry contacts, and meaningful professional relationships.
Conduct informational interviews or shadow someone in a field of professional interest.
Ask a faculty or staff member to be your academic and professional mentor and to provide future letters of recommendation.
Meet with a coach at The Money Spot to set financial goals, understand student loans, and create spending plans.

Year 3

Experience

MAXIMIZE COURSE AND DEGREE PLANNING

See your academic and career advisors to discuss graduation progress and career planning.
Enhance your business, software, technology, and creative skills using LinkedIn Learning.
Conduct independent undergraduate research.
Take FASH 450 Line Development and consider participating in an independent study program related to product and line development.

GET CONNECTED WITH YOUR COMMUNITY

Design a community-engaged research project.
Attend civic meetings, such as school board, neighborhood association, city council, or state legislative sessions.
Make an appointment with the National Scholarship Office to explore post-graduate scholarship and fellowship opportunities, such as the Fulbright Student Scholarship.
Motivate your peers by presenting at Leaders Unleashed: Student Leadership Conference or at TEDxVCU.
Go on a departmental trip to New York City, Magic trade show in Las Vegas with appointments to fashion brands and designers.

DEVELOP CULTURAL AGILITY

Build language proficiency and cultural competence by carrying out your plans for study abroad, internships, and service-learning.
Get required REAL experience and effect community change by using iExcel’s Active Citizen’s Toolkit to vote and volunteer.
Explore new cultures at one of Richmond’s wide array of festivals.
Prepare for future work on multidisciplinary and multicultural teams by showcasing your interpersonal skills on your resume.
Update your resume to include how you have developed your communication and interpersonal skills for future work on multidisciplinary and multicultural teams.
Junior year is the best time to study abroad while completing marketing and major requirement and elective courses.

EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS

Take advantage of mock interview opportunities through InterviewStream or meeting with a career advisor.
Update your ePortfolio.
Apply for the Graduate School Mentorship Program to learn more about graduate school and the graduate student experience.
Complete an internship in the fashion industry.
Identify and research at least three career paths.
Meet with faculty mentors to learn about their career path and industry connections.

PREPARING FOR LIFE AFTER COLLEGE

Make a plan with your academic, career, and faculty advisors for applying to graduate school or land a micro-internship.
Study for and complete any standardized exams required for graduate school the summer before senior year.
Prepare for job offer negotiation by researching salaries, benefits, and other opportunities for flexibility.
Talk to advisors, faculty, and VCU Career Services about graduate school versus a job.
Connect with departmental alumni as a way of building contacts in the fashion industry. The department has a variety of alumni social media groups.
Create an online portfolio to highlight your skillset.

Year 4

Excel

MAXIMIZE COURSE AND DEGREE PLANNING

Schedule an appointment with your academic advisor the semester before you graduate to ensure that all graduation requirements will be met.
Choose REAL electives to diversify your skillset and round out your degree.
Students must complete their senior capstone requirement in their senior year, FASH 445 Fashion Entrepreneurship.

GET CONNECTED WITH YOUR COMMUNITY

Serve in a leadership role on campus in a local community organization.
Apply for post-graduation programs like Peace Corps, Literacy Lab, Richmond Teacher Residency, or AmeriCorps.
Attend professional association conferences that offer student rates or scholarships.

DEVELOP CULTURAL AGILITY

Carry out globally-oriented research projects with multilingual faculty and international partners.
Read scholarly articles about diversity in your field.
Master your answers to interview questions about your experience working with diverse populations.
Plan for how you will grow your cultural agility after graduation.
Apply for Internships and volunteer opportunities with community and cultural organizations where your skills will be used and expanded. Seek out organizations who participate in “Fair Trade” and sustainable marketing.

EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS

Meet with your academic or professional mentor and identify examples of your experiential learning to share with employers.
Publish your original research in Auctus: The Journal of Undergraduate Research and Creativity.
Consider becoming an educator through programs like RTR, which prepare graduates from a variety of majors to become teachers in high-need schools.
Stay up to date on industry trends and refine and/or update skills required for your field.
Consider participating in professional networking through relevant organizations.

PREPARING FOR LIFE AFTER COLLEGE

Prepare for graduation by making a plan to complete licensing exams, applications, and self-marketing activities.
Single out prospective employers and create a job or graduate school search strategy at least 8 months before graduation.
Have a personal statement or cover letter reviewed by Career Services.
Connect with the Office of VCU Alumni Relations at Grad Fair, Grad Bash, and the VCULink Industry Network or alumni chapter.
Seek out a faculty member to review and discuss your online portfolio.

Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost

2021-2022

Fashion

School of the Arts

Concentration(s):

Fashion Merchandising

		MAXIMIZE COURSE AND DEGREE PLANNING	GET CONNECTED WITH YOUR COMMUNITY	DEVELOP CULTURAL AGILITY	EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS	PREPARING FOR LIFE AFTER COLLEGE
Explore	Year 1	Schedule an appointment with your academic advisor to review your CSI self-report, start goal planning, and choose electives. Sharpen your study skills in supplemental instruction sessions at the Campus Learning Center. Meet with a writing consultant to hone your writing skills. Take a virtual library tour to learn about library spaces, services, and research help. Map out a 4-year course plan in DegreeWorks' Student Educational Planner. Enroll in a student success course to connect with campus advisors and build community around your interests and goals. Consider a Media Studies or other minor to help complete elective and gen ed credits.	Get involved and meet new friends through the Student Government Association or one of over 450 student clubs and organizations. Participate in RAM CAMP to get a jump start on learning about VCU’s campus community. Register to vote in Virginia and explore Richmond’s many museums and parks. If living on campus, connect with your Resident Assistant, attend hall events, and participate in Community Council. Consider applying to the Honors College. Apply to live in a program-in-residence or a living learning community. Familiarize yourself with campus resources like Cabell Library and the Campus Learning Center.	Join RAMmalogues to talk with peers about social identities in the context of acceptance, belonging, and inclusion in life at VCU. Check out the Office of Multicultural Student Affairs and follow @vcuomsa. Connect with the Global Education Office to explore leadership and intercultural communication skill-building programs like the Peace Corps Prep Certificate. Visit a study abroad fair and complete Rams Abroad 101. Explore funding for international opportunities.	Complete your Handshake profile and opt-in to industry email lists. Set up a profile in the Student Opportunity Center to explore REAL opportunities. Consider applying for a federal work-study job on- or off-campus in Handshake. Seek research opportunities by applying for research funding through the Undergraduate Research Opportunities Program. Apply to be a Division of Student Affairs peer leader. Create a draft resume and meet with a career advisor in VCU Career Services to discuss it.	Explore “What Can I Do With This Major” to learn about employers in your field of study. Build a resume and LinkedIn profile with help from VCU Career Services, make at least 10 connections, and check out the VCU alumni career programs page. Join Students Today Alumni Tomorrow to connect with VCU traditions and alumni networking opportunities. Access your free credit report and begin making responsible credit choices to prepare for your future. Make a 4-year affordability plan with your financial counselor.
Experience	Year 2	Schedule an appointment with your advisor to explore minors, certificates, and plan your required REAL experience. Get familiar with the research process with the VCU Libraries Research Basics Guide. Talk to professors about your research interests, electives, and strategies for success in your classes. Explore innovation and business/non-profit creation classes with the da Vinci Center. Complete the University Core courses by the end of your sophomore year.	Discuss personal and professional interests with faculty. Take a service-learning class to get involved with local organizations while earning credit. Volunteer to address a social issue and check out Hands on Greater Richmond for opportunities. Learn about the Sophomore Year Experience in Cary & Belvedere. If living on campus, join the Residence Hall Association. Join a student organization, like DECA. Be a student representative for Fashion Snoops.	Make friends with diverse perspectives and join a cultural or identity-related student organization. Explore social issues, develop cultural competency skills, and engage with faculty through iExcel pop-up courses. Investigate globally-focused courses in your major by pursuing language coursework or setting language proficiency goals with advisors and faculty. Apply for the Critical Languages Scholarship. Attend initial study abroad advising session and work with your advisor in selecting the best school and classes to find proper course equivalencies to fulfil major requirements.	Complete a gap analysis with your career advisor to identify key skills required for your professional field. Seek out practical experience through independent skill-building, internships, shadowing, or part-time work. Explore global career options with a career advisor to set goals for getting your dream job. Organize examples of your academic and professional experiences, accomplishments, and reflections in an ePortfolio. Attend career and internship fairs and other professional development events. Pursue a digital badge to highlight the knowledge, skills, and experiences employers and graduate schools value. Consider NRF participation or submitting a YMA case study, and potentially receiving scholarship funds for an internship, as well as industry contacts.	Connect with alumni on VCULink for career advice, industry contacts, and meaningful professional relationships. Conduct informational interviews or shadow someone in a field of professional interest. Ask a faculty or staff member to be your academic and professional mentor and to provide future letters of recommendation. Meet with a coach at The Money Spot to set financial goals, understand student loans, and create spending plans.
Experience	Year 3	See your academic and career advisors to discuss graduation progress and career planning. Enhance your business, software, technology, and creative skills using LinkedIn Learning. Conduct independent undergraduate research. Take FASH 450 Line Development and consider participating in an independent study program related to product and line development.	Design a community-engaged research project. Attend civic meetings, such as school board, neighborhood association, city council, or state legislative sessions. Make an appointment with the National Scholarship Office to explore post-graduate scholarship and fellowship opportunities, such as the Fulbright Student Scholarship. Motivate your peers by presenting at Leaders Unleashed: Student Leadership Conference or at TEDxVCU. Go on a departmental trip to New York City, Magic trade show in Las Vegas with appointments to fashion brands and designers.	Build language proficiency and cultural competence by carrying out your plans for study abroad, internships, and service-learning. Get required REAL experience and effect community change by using iExcel’s Active Citizen’s Toolkit to vote and volunteer. Explore new cultures at one of Richmond’s wide array of festivals. Prepare for future work on multidisciplinary and multicultural teams by showcasing your interpersonal skills on your resume. Update your resume to include how you have developed your communication and interpersonal skills for future work on multidisciplinary and multicultural teams. Junior year is the best time to study abroad while completing marketing and major requirement and elective courses.	Take advantage of mock interview opportunities through InterviewStream or meeting with a career advisor. Update your ePortfolio. Apply for the Graduate School Mentorship Program to learn more about graduate school and the graduate student experience. Complete an internship in the fashion industry. Identify and research at least three career paths. Meet with faculty mentors to learn about their career path and industry connections.	Make a plan with your academic, career, and faculty advisors for applying to graduate school or land a micro-internship. Study for and complete any standardized exams required for graduate school the summer before senior year. Prepare for job offer negotiation by researching salaries, benefits, and other opportunities for flexibility. Talk to advisors, faculty, and VCU Career Services about graduate school versus a job. Connect with departmental alumni as a way of building contacts in the fashion industry. The department has a variety of alumni social media groups. Create an online portfolio to highlight your skillset.
Excel	Year 4	Schedule an appointment with your academic advisor the semester before you graduate to ensure that all graduation requirements will be met. Choose REAL electives to diversify your skillset and round out your degree. Students must complete their senior capstone requirement in their senior year, FASH 445 Fashion Entrepreneurship.	Serve in a leadership role on campus in a local community organization. Apply for post-graduation programs like Peace Corps, Literacy Lab, Richmond Teacher Residency, or AmeriCorps. Attend professional association conferences that offer student rates or scholarships.	Carry out globally-oriented research projects with multilingual faculty and international partners. Read scholarly articles about diversity in your field. Master your answers to interview questions about your experience working with diverse populations. Plan for how you will grow your cultural agility after graduation. Apply for Internships and volunteer opportunities with community and cultural organizations where your skills will be used and expanded. Seek out organizations who participate in “Fair Trade” and sustainable marketing.	Meet with your academic or professional mentor and identify examples of your experiential learning to share with employers. Publish your original research in Auctus: The Journal of Undergraduate Research and Creativity. Consider becoming an educator through programs like RTR, which prepare graduates from a variety of majors to become teachers in high-need schools. Stay up to date on industry trends and refine and/or update skills required for your field. Consider participating in professional networking through relevant organizations.	Prepare for graduation by making a plan to complete licensing exams, applications, and self-marketing activities. Single out prospective employers and create a job or graduate school search strategy at least 8 months before graduation. Have a personal statement or cover letter reviewed by Career Services. Connect with the Office of VCU Alumni Relations at Grad Fair, Grad Bash, and the VCULink Industry Network or alumni chapter. Seek out a faculty member to review and discuss your online portfolio.