Major map compass icon
2021-2022

Mass Communications with a concentration in advertising, Bachelor of Science

VCU

Community college:
Associate of Science: General Studies (Northern Virginia Community College)
Northern Virginia Community College
Northern Virginia Community College
Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising, and student services based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge, and practice of a multidisciplinary and evolving media environment. The School values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance, and community engagement.

Career opportunities

The concentrations in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations, and media companies. These concentrations are a training ground that prepares students to join the world community of media practitioners and are centered on professional practice, studio intensive coursework, and experimental collaboration.


The concentrations in journalism train alumni for competitive careers in print and video media and in such places as print and video newsrooms, digital news, magazines, and special interest publications. The concentrations in journalism are transferable to many other fields like law, business, or government service. 


The concentration in media production prepares graduates to work as content creators in in film and television, sports media, local or national production studios, and online productions.


The concentration in public relations prepares graduates to successfully enter the public relations field. Graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. The public relations profession calls for professional communicators; all organizations, big and small, must communicate with audiences to succeed.

Bachelor-level job titles
  • Art Director
  • Broadcast News Analyst
  • Development/Fundraising Manager
  • Digital Specialist
  • Grant Writer
  • Media Relations Coordinator
  • Nonprofit Communications Manager
  • Radio and Television Announcer
  • Videographer
  • Visual Effects (FX) Artist
Graduate and professional level job titles
  • Copywriter
  • Creative Brand Manager
  • Director of Digital Media
  • Experience Designer
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Transfer Advising Request


Office of Admissions

Telephone: (804) 828-1222 or (800) 841-3638

Email: ugrad@vcu.edu


Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Highest level of math required
  • STAT 208 or STAT 210
Science required
  • Natural Sciences requirement only
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5+ cumulative GPA, 2.5+ major GPA

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2021-2022

Mass Communications with a concentration in advertising, Bachelor of Science

Northern Virginia Community College (Associate of Science: General Studies)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY BUILD CULTURAL COMPETENCE GET REAL EXPERIENCE PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Register for SDV 100 or SDV 101.
  • Meet with your academic advisor or counselor each semester.
  • Cultivate relationships with your professors.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Use Navigate to connect with your advisor and create a program plan.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Attend cultural events at NOVA and/or VCU and celebrate diversity.
  • Browse careers related to advertising through the NOVA career planning system.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
Experience Year 2
  • Meet with your academic advisor or counselor.
  • Complete requirements for the associate’s degree. Earn at least a minimum cumulative GPA of 2.5.
  • Continue to use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Learn about short-term, semester and year-long study abroad options at VCU.
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Become familiar with OMSA at VCU.
  • Speak with employers that visit campus throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Find out VCU REAL and learn about REAL graduation requirement.
  • Take advantage of free Financial Aid counseling.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Explore the types of aid available at VCU.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Register for SDV 100 or SDV 101.
  • Meet with your academic advisor or counselor each semester.
  • Cultivate relationships with your professors.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Use Navigate to connect with your advisor and create a program plan.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Attend cultural events at NOVA and/or VCU and celebrate diversity.
GET REAL EXPERIENCE
  • Browse careers related to advertising through the NOVA career planning system.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
PREPARING FOR LIFE AFTER COLLEGE

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Meet with your academic advisor or counselor.
  • Complete requirements for the associate’s degree. Earn at least a minimum cumulative GPA of 2.5.
  • Continue to use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Learn about short-term, semester and year-long study abroad options at VCU.
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Become familiar with OMSA at VCU.
GET REAL EXPERIENCE
  • Speak with employers that visit campus throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Find out VCU REAL and learn about REAL graduation requirement.
PREPARING FOR LIFE AFTER COLLEGE
  • Take advantage of free Financial Aid counseling.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Explore the types of aid available at VCU.

Course equivalent
Major map compass icon
2021-2022

Mass Communications with a concentration in advertising, Bachelor of Science

Northern Virginia Community College (Associate of Science: General Studies)

Northern Virginia Community College courses
Course Title Equivalent course Credits Requirements
SDV 100 (or SDV 101) College Success Skills UNIV 101 1 Elective
ENG 111 College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement. UNIV 111-112 3 General education
ITE 115 (or ITE 119) Introduction to Computer Applications and Concepts (or ITE 119) INFO 160, 161, 162 3 Elective
MTH 154 Quantitative Reasoning MATH 131 3 General education
Physical or Life Science w/ Lab Select 1: BIO 101 General Biology I OR CHM 101 Introductory Chemistry I OR GOL 105 Physical Geology OR PHY 101 Introduction to Physics I OR PHY 150 Elements of Astronomy VCU equivalent 4 General education
CST Elective Select 1: CST 100 Principles of Public Speaking OR CST 110 Introduction to Communication OR CST 126 Interpersonal Communication SPCH 121 3 Elective
ENG 112 College Composition  II UNIV 200 3 General education
HIS Elective HIS 121 U.S. History I HIST 103 3 Major (Ancillary)
Humanities/Fine Arts Select 1: ART 101 History and Appreciation of Art I OR MUS 121 Music Appreciation I OR PHI 101 Introduction to Philosophy I VCU equivalent 3 General education
Physical or Life Science w/ Lab Select 1: BIO 101 General Biology I OR BIO 102 General Biology II OR CHM 101 Introductory Chemistry I OR CHM 102 Introductory Chemistry II OR GOL 105 Physical Geology OR GOL 106 Historical Geology OR PHY 101 Introduction to Physics I OR PHY 102 Introduction to Physics II OR PHY 150 Elements of Astronomy VCU equivalent 4 General education
Humanities/Fine Arts Elective Select a 200-level ENG literature class: ENG 241 Survey of American Literature I OR ENG 242 Survey of American Literature II OR ENG 243 Survey of English Literature I OR ENG 244 Survey of English Literature II OR ENG 251 Survey of World Literature I OR ENG 252 Survey of World Literature II ENGL 3 Major (Ancillary)
Social/Behavioral Science Elective HIS 122 U.S. History II HIST 104 3 Major (Ancillary)
Social/Behavioral Science Elective Select 1: PLS 135 American National Politics OR PLS 211 US Government I POLI 103 3 Major (Ancillary)
Open elective ART 102 History and Appreciation of Arts II ARTH 104 3 Major (Ancillary)
Open Elective MTH 245 Statistics I STAT 210 3 Major (Ancillary)
Open Elective ECO 120 Survey of Economics ECON 203 3 Major (Ancillary)
Open Elective Select 1: PLS 241 International Relations or REL 231 Religions of the World POLI 105 or RELS 311 3 General education
Open Elective CST 114 Introduction to Mass Media (Shared Services Distance Learning (SSDL) through John Tyler CC) MASC 101 3 Major (Ancillary)
Open Elective Select 1: HIS 241 History of Russia I OR HIS 251 History of Middle East Civilization I OR HIS 281 History of Virginia I HIST 3XX 3 Major (Ancillary)
Open Elective Select 1: GEO 220 World Regional Geography OR GEO 230 Political Geography URSP 3XX 3 Major (Ancillary)
Northern Virginia Credits Transferred to VCU 60
VCU courses
Course Title Credits Requirements
Bachelor of Science: Mass Communications with a concentration in advertising/creative
Foreign language through the 102 level.   (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school.  Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.) 0 to 8 General education (not waived by associate degree)
MASC 300 Technical Prowess 3 Major
MASC 390 Ethical Problems in Mass Media 3 Major
MASC 408 Communications Law 3 Major
MASC 493 Fieldwork/Internship 3 Major
MASC 499 Career Minded 3 Major
MASC 201 Curiousness 3 Major
MASC 204 Story (or MASC 203 Journalism Writing) 3 Major
MASC 380 History of Advertising 3 Major
MASC 392 Perspicuousness 3 Major
MASC 394 Imagination 3 Major
MASC 450 Style 3 Major
MASC 451 Invention 3 Major
MASC 481 Completeness 3 Major
MASC ___ Upper-level MASC electives (300- or 400-level) 6 Major
MASC 274 Diversity in the Media 3 Major (Ancillary)
MKTG 301 Marketing Principles 3 Major (Ancillary)
ENGL ___ Upper-level ENGL literature course (300- or 400-level) 3 Major (Ancillary)
Open electives 6 Elective
Credits Completed at VCU 60
Bachelor's degree total 120
Bachelor of Science: Mass Communications with a concentration in advertising/strategic
Foreign language through the 102 level.   (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school.  Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.) 0 to 8 General education (not waived by associate degree)
MASC 300 Technical Prowess 3 Major
MASC 390 Ethical Problems in Mass Media 3 Major
MASC 408 Communications Law 3 Major
MASC 493 Fieldwork/Internship 3 Major
MASC 499 Career Minded 3 Major
MASC 201 Curiousness 3 Major
MASC 204 Story (or MASC 203 Journalism Writing) 3 Major
MASC 380 History of Advertising 3 Major
MASC 398 Awareness 3 Major
MASC 399 Empathy 3 Major
MASC 459 Judgment 3 Major
MASC 481 Completeness 3 Major
MASC ___ Upper-level MASC electives (300- or 400-level) 9 Major
MASC 274 Diversity in the Media 3 Major (Ancillary)
MKTG 301 Marketing Principles 3 Major (Ancillary)
ENGL ___ Upper-level ENGL literature course (300- or 400-level) 3 Major (Ancillary)
Open electives 6 Elective
Credits Completed at VCU 60
Bachelor's degree total 120