Major map compass icon
2021-2022

Marketing, Bachelor of Science

VCU

Community college:
Associate of Science: Business Administration (Northern Virginia Community College)
Northern Virginia Community College
Northern Virginia Community College
Program description

The Bachelor of Science in Marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. Major coursework provides a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Alumni positions in fields such as marketing management, advertising, sales, marketing research, public relations, and retailing.


The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations.


The concentration in marketing communication and analytics gives students a focus on the importance of traditional media and social media marketing strategies in the marketplace.


The concentration in product and brand management gives students a focus on product and service development, as well as branding strategy.

Career opportunities

A marketing degree prepares you for careers in market research, product and brand management, advertising and marketing communication, experiential and digital marketing, and sales. Marketing researchers gather and analyze data on consumers, competitors, trends, and the success of marketing efforts. Brand managers develop a brand's lasting impact by strategically aligning all advertising, promotion, pricing, product, packaging and distribution decisions. Product managers develop a strategic vision for delivering value to customers. Product designers create product or service Innovations. Advertising and marketing communications develop the primary creative force for messages and strategically where and when to communicate them. Experiential marketing engages consumers with a brand through active participation in events and customer experiences. Digital marketers create content or brand experiences, interact with customers or communicate messages via Websites, mobile platforms or social media. Sales develops relationships with clients and creates solutions for them that will grow their business.

Bachelor-level job titles
  • Account Manager
  • Brand Analyst
  • Business Development Specialist
  • Content Strategist
  • Digital Marketing Manager
  • Digital Media Specialist
  • Marketing Coordinator
  • Marketing Research Analyst
  • Search Engine Optimization Analyst
  • Social Media Specialist
Graduate and professional level job titles
  • Business Development Manager
  • Chief Marketing Officer
  • Market Research Director
  • Senior Consultant
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Transfer Advising Request


Office of Admissions

Telephone: (804) 828-1222 or (800) 841-3638

Email: ugrad@vcu.edu


Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Highest level of math required
  • MATH 200 or SCMA 212 or BUSN 212
  • SCMA 301
Science required
  • Natural Sciences requirement only
Foreign language requirements
  • No
Additional tuition/fees
  • Yes
GPA requirements (to progress/graduate in the major)
  • 2.5+ cumulative GPA to declare

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2021-2022

Marketing, Bachelor of Science

Northern Virginia Community College (Associate of Science: Business Administration)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY BUILD CULTURAL COMPETENCE GET REAL EXPERIENCE PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Register for SDV 100 or SDV 101.
  • Meet with your academic advisor or counselor each semester.
  • Cultivate relationships with your professors.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Use Navigate to connect with your advisor and create a program plan.
  • Identify a mentor in a diversity organization.
  • Attend diversity-focused events on campus.
  • Browse careers related to Marketing through the NOVA career planning system.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
Experience Year 2
  • Meet with your academic advisor or counselor.
  • Complete requirements for the associate’s degree. Earn at least a minimum cumulative GPA of 2.5.
  • Continue to use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Explore the concentrations of the marketing degree: marketing communications and analytics, personal selling and business marketing, and product and brand management.
  • Learn about short-term, semester and year-long study abroad options at VCU.
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Become familiar with OMSA at VCU.
  • Speak with employers that visit campus throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Find out about VCU REAL and learn about REAL graduation requirement.
  • Take advantage of free Financial Aid counseling.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Explore the types of aid available at VCU.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Register for SDV 100 or SDV 101.
  • Meet with your academic advisor or counselor each semester.
  • Cultivate relationships with your professors.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Use Navigate to connect with your advisor and create a program plan.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Identify a mentor in a diversity organization.
  • Attend diversity-focused events on campus.
GET REAL EXPERIENCE
  • Browse careers related to Marketing through the NOVA career planning system.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
PREPARING FOR LIFE AFTER COLLEGE

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Meet with your academic advisor or counselor.
  • Complete requirements for the associate’s degree. Earn at least a minimum cumulative GPA of 2.5.
  • Continue to use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Explore the concentrations of the marketing degree: marketing communications and analytics, personal selling and business marketing, and product and brand management.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Learn about short-term, semester and year-long study abroad options at VCU.
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Become familiar with OMSA at VCU.
GET REAL EXPERIENCE
  • Speak with employers that visit campus throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Find out about VCU REAL and learn about REAL graduation requirement.
PREPARING FOR LIFE AFTER COLLEGE
  • Take advantage of free Financial Aid counseling.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Explore the types of aid available at VCU.

Course equivalent
Major map compass icon
2021-2022

Marketing, Bachelor of Science

Northern Virginia Community College (Associate of Science: Business Administration)

Northern Virginia Community College courses
Course Title Equivalent course Credits Requirements
SDV 100 College Success Skills (or SDV 101) UNIV 101 1 Elective
ENG 111 College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement. UNIV 111-112 3 General education
MTH 161 Precalculus I MATH 141 3 General education
CST Elective Select 1: CST 100 Principles of Public Speaking OR CST 110 Introduction to Communication OR CST 126 Interpersonal Communication BUSN 225 3 Major (Ancillary)
HIS Elective Select 1: HIS 101 History of Western Civilization I OR HIS 102 History of Western Civilization II OR HIS 111 History of World Civilization I OR HIS 112 History of World Civilization II OR HIS 121 United States History I OR HIS 122 United States History II VCU equivalent 3 General education
ITE 115 Introduction to Computer Applications and Concepts INFO 160, 161, 162 3 Elective
BUS 100 Introduction to Business BUSN 201 3 Major (Ancillary)
ENG 112 College Composition  II UNIV 200 3 General education
MTH 261 Applied Calculus BUSN 212 3 Major (Ancillary)
Humanities/Fine Arts Elective Select 1: ART 101 History and Appreciation of Art I OR ART 102 History and Appreciation of Art II OR MUS 121 Music Appreciation I OR PHI 101 Introduction to Philosophy I OR REL 231 Religions of the World I VCU equivalent 3 General education
Physical or Life Science w/ Lab Select 1: BIO 101 General Biology I OR CHM 101 Introductory Chemistry I OR GOL 105 Physical Geology OR PHY 101 Introduction to Physics I OR PHY 150 Elements of Astronomy VCU equivalent 4 General education
ACC 211 Principles of Accounting I ACCT 203 3 Major (Ancillary)
BUS 280 Introduction to International Business BUSN 2XX 3 Elective
ECO 201 Principles of Economics: Macroeconomics ECON 211 3 Major (Ancillary)
Humanities/Fine Arts Elective Select 1: CST 151 Film Appreciation I OR ENG 241 Survey of American Literature I OR ENG 242 Survey of American Literature II OR ENG 243 Survey of English Literature I OR ENG 244 Survey of English Literature II OR ENG 251 Survey of World Literature I OR ENG 252 Survey of World Literature II VCU equivalent 3 Elective (Humanities)
Physical or Life Science w/ Lab Select 1: BIO 101 General Biology I OR BIO 102 General Biology II OR CHM 101 Introductory Chemistry I OR CHM 102 Introductory Chemistry II OR GOL 105 Physical Geology OR GOL 106 Historical Geology OR PHY 101 Introduction to Physics I OR PHY 102 Introduction to Physics II OR PHY 150 Elements of Astronomy VCU equivalent 4 General education
ACC 212 Principles of Accounting II ACCT 204 3 Major (Ancillary)
ECO 202 Principles of Economics: Microeconomics ECON 210 3 Major (Ancillary)
BUS 224 Statistical Analysis for Business SCMA 301 4 Major (Ancillary)
BUS 270 Interpersonal Dynamics in the Business Organization BUSN 2XX 3 Elective
Northern Virginia Credits Transferred to VCU 61
VCU courses
Course Title Credits Requirements
MKTG 302 Marketing Problems 3 Major
MKTG 315 Buyer Behavior 3 Major
MKTG/INTL 320 International Marketing 3 Major
MKTG 310 Information for Marketing Decisions 3 Major
Approved marketing electives: see VCU advisor for course options. 18 Major
BUSN 301 Career and Professional Development 1 Major (Ancillary)
BUSN 499 Business Knowledge Exam 0 Major (Ancillary)
FIRE 311 Financial Management 3 Major (Ancillary)
MGMT 303 Creativity and Ideation 3 Major (Ancillary)
MGMT 310 Managing People in Organizations 3 Major (Ancillary)
MGMT 434 Strategic Management 3 Major (Ancillary)
MKTG 301 Marketing Principles 3 Major (Ancillary)
SCMA 320 Production/Operations Management 3 Major (Ancillary)
BUSN 323 Legal Environment of Business (or FIRE 325 or FIRE 459) 3 Major (Ancillary)
INFO 360 Business Information Systems (or ACCT 307) 3 Major (Ancillary)
Open elective 4 Elective
Credits Completed at VCU 59
Bachelor's degree total 120