Major map compass icon
2021-2022

Marketing, Bachelor of Science

VCU

Community college:
Associate of Science: Business Administration (John Tyler Community College)
John Tyler Community College
John Tyler Community College
Program description

The Bachelor of Science in Marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. Major coursework provides a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Alumni positions in fields such as marketing management, advertising, sales, marketing research, public relations, and retailing.


The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations.


The concentration in marketing communication and analytics gives students a focus on the importance of traditional media and social media marketing strategies in the marketplace.


The concentration in product and brand management gives students a focus on product and service development, as well as branding strategy.

Career opportunities

A marketing degree prepares you for careers in market research, product and brand management, advertising and marketing communication, experiential and digital marketing, and sales. Marketing researchers gather and analyze data on consumers, competitors, trends, and the success of marketing efforts. Brand managers develop a brand's lasting impact by strategically aligning all advertising, promotion, pricing, product, packaging and distribution decisions. Product managers develop a strategic vision for delivering value to customers. Product designers create product or service Innovations. Advertising and marketing communications develop the primary creative force for messages and strategically where and when to communicate them. Experiential marketing engages consumers with a brand through active participation in events and customer experiences. Digital marketers create content or brand experiences, interact with customers or communicate messages via Websites, mobile platforms or social media. Sales develops relationships with clients and creates solutions for them that will grow their business.

Bachelor-level job titles
  • Account Manager
  • Brand Analyst
  • Business Development Specialist
  • Content Strategist
  • Digital Marketing Manager
  • Digital Media Specialist
  • Marketing Coordinator
  • Marketing Research Analyst
  • Search Engine Optimization Analyst
  • Social Media Specialist
Graduate and professional level job titles
  • Business Development Manager
  • Chief Marketing Officer
  • Market Research Director
  • Senior Consultant
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Transfer Advising Request


Office of Admissions

Telephone: (804) 828-1222 or (800) 841-3638

Email: ugrad@vcu.edu


Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Highest level of math required
  • MATH 200 or SCMA 212 or BUSN 212
  • SCMA 301
Science required
  • Natural Sciences requirement only
Foreign language requirements
  • No
Additional tuition/fees
  • Yes
GPA requirements (to progress/graduate in the major)
  • 2.5+ cumulative GPA to declare

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2021-2022

Marketing, Bachelor of Science

John Tyler Community College (Associate of Science: Business Administration)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY BUILD CULTURAL COMPETENCE GET REAL EXPERIENCE PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Log into Navigate and view its features to help you on your pathway.
  • Register for SDV 100.
  • Be prepared for academic challenges in your ENG and MTH classes. Visit the Academic Resource Center on either campus.
  • Schedule an appointment with your academic advisor each semester and cultivate relationships with your professors.
  • Develop strong Excel skills by completing ITE 115.
  • Attend Tyler orientation.
  • Attend diversity-focused events on campus or in your community.
  • Identify a mentor in a diversity organization.
  • Create LinkedIn profile.
  • Get involved with a student or professional organization.
  • Explore the community college’s iGrad Job Genius Search Engine to look into building a career and financial future.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to marketing through the career coach.
  • Understand how you will fund your education by taking advantage of free Financial Aid counseling.
  • Take a career assessment through the career coach.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Create, upload and update your resume to the College Central Network.
Experience Year 2
  • Meet with your academic advisor.
  • Use Navigate to remain on your pathway.
  • Be prepared for academic challenges in your classes. Visit the Academic Resource Center on either campus to get ahead.
  • Explore your eligibility for the Two-Year College Transfer Grant.
  • Practice using the statistical functions of Excel.
  • Explore the different concentrations of the Marketing degree.
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Become familiar with OMSA at VCU.
  • Learn about short-term, semester and year-long study abroad options.
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Explore the types of aid available at VCU.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Log into Navigate and view its features to help you on your pathway.
  • Register for SDV 100.
  • Be prepared for academic challenges in your ENG and MTH classes. Visit the Academic Resource Center on either campus.
  • Schedule an appointment with your academic advisor each semester and cultivate relationships with your professors.
  • Develop strong Excel skills by completing ITE 115.
  • Attend Tyler orientation.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend diversity-focused events on campus or in your community.
  • Identify a mentor in a diversity organization.
GET REAL EXPERIENCE
  • Create LinkedIn profile.
  • Get involved with a student or professional organization.
  • Explore the community college’s iGrad Job Genius Search Engine to look into building a career and financial future.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to marketing through the career coach.
PREPARING FOR LIFE AFTER COLLEGE
  • Understand how you will fund your education by taking advantage of free Financial Aid counseling.
  • Take a career assessment through the career coach.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Create, upload and update your resume to the College Central Network.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Meet with your academic advisor.
  • Use Navigate to remain on your pathway.
  • Be prepared for academic challenges in your classes. Visit the Academic Resource Center on either campus to get ahead.
  • Explore your eligibility for the Two-Year College Transfer Grant.
  • Practice using the statistical functions of Excel.
  • Explore the different concentrations of the Marketing degree.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Become familiar with OMSA at VCU.
  • Learn about short-term, semester and year-long study abroad options.
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
GET REAL EXPERIENCE
PREPARING FOR LIFE AFTER COLLEGE
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Explore the types of aid available at VCU.

Course equivalent
Major map compass icon
2021-2022

Marketing, Bachelor of Science

John Tyler Community College (Associate of Science: Business Administration)

John Tyler Community College courses
Course Title Equivalent course Credits Requirements
SDV 100 College Success Skills UNIV 101 1 Elective
ENG 111 College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement. UNIV 111-112 3 General education
MTH 161 Precalculus I MATH 141 3 General education
ACC 211 Principles of Accounting I ACCT 203 3 Major (Ancillary)
BUS 100 Introduction to Business BUSN 201 3 Major (Ancillary)
ITE 115 Introduction to Computer Applications and Concepts INFO 160, 161, 162 3 Elective
ACC 212 Principles of Accounting II ACCT 204 3 Major (Ancillary)
ECO 201 Principles of Economics: Macroeconomics ECON 211 3 Major (Ancillary)
ENG 112 College Composition  II UNIV 200 3 General education
CST 100 or CST 110 Public Speaking or Introductions to Communications BUSN 225 3 Major (Ancillary)
ITE 140 Spreadsheet Software INFO 165 3 Elective
ECO 202 Principles of Economics: Microeconomics ECON 210 3 Major (Ancillary)
FIN 215 Financial Management FIRE 2XX 3 Elective
MTH 261 Applied Calculus BUSN 212 3 Major (Ancillary)
Laboratory Science Laboratory science (select 1): BIO 101, CHM 101, CHM 111, ENV 121, PHY 101, PHY 201 VCU equivalent 4 General education
PSY 200 or SOC 200 Principles of Psychology or Principles of Sociology PSYC 101 or SOCY 101 3 General education
HIS ___ History elective (select 1): HIS 111, 112, 121, 122, PLS 135 VCU equivalent 3 General education
Laboratory Science Laboratory science (select 1): BIO 101, CHM 101, CHM 111, ENV 121, PHY 101, PHY 201 VCU equivalent 4 General education
PHI 220 or PHI 111 Ethics or Logic PHIL 201 or PHIL 221 3 General education
MTH 245 Statistics I STAT 210 3 Elective
John Tyler Credits Transferred to VCU 60
VCU courses
Course Title Credits Requirements
MKTG 302 Marketing and Brand Strategy 3 Major
MKTG 315 Buyer Behavior 3 Major
MKTG/INTL 320 International Marketing 3 Major
MKTG 310 Marketing Research 3 Major
Approved marketing electives (see VCU advisor) 18 Major
BUSN 301 Career and Professional Development 1 Major (Ancillary)
BUSN 499 Business Knowledge Exam 0 Major (Ancillary)
FIRE 311 Financial Management 3 Major (Ancillary)
MGMT 303 Creativity and Ideation 3 Major (Ancillary)
MGMT 310 Managing People in Organizations 3 Major (Ancillary)
MGMT 434 Strategic Management 3 Major (Ancillary)
MKTG 301 Marketing Principles 3 Major (Ancillary)
SCMA 301 Business Statistics I (or open elective if VCU Business approves MTH 245 from John Tyler as substitute for this requirement) 3 Major (Ancillary)
SCMA 320 Production/Operations Management 3 Major (Ancillary)
BUSN 323 Legal Environment of Business (or FIRE 325 or FIRE 459) 3 Major (Ancillary)
INFO 360 Business Information Systems (or ACCT 307) 3 Major (Ancillary)
Elective OPen elective 2 Elective
Credits Completed at VCU 60
Bachelor's degree total 120