Major map compass icon
2021-2022

Marketing, Bachelor of Science

VCU

Community college:
Associate of Arts and Sciences: Business Administration (Germanna Community College)
Germanna Community College
Germanna Community College
Program description

The Bachelor of Science in Marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. Major coursework provides a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Alumni positions in fields such as marketing management, advertising, sales, marketing research, public relations, and retailing.


The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations.


The concentration in marketing communication and analytics gives students a focus on the importance of traditional media and social media marketing strategies in the marketplace.


The concentration in product and brand management gives students a focus on product and service development, as well as branding strategy.

Career opportunities

A marketing degree prepares you for careers in market research, product and brand management, advertising and marketing communication, experiential and digital marketing, and sales. Marketing researchers gather and analyze data on consumers, competitors, trends, and the success of marketing efforts. Brand managers develop a brand's lasting impact by strategically aligning all advertising, promotion, pricing, product, packaging and distribution decisions. Product managers develop a strategic vision for delivering value to customers. Product designers create product or service Innovations. Advertising and marketing communications develop the primary creative force for messages and strategically where and when to communicate them. Experiential marketing engages consumers with a brand through active participation in events and customer experiences. Digital marketers create content or brand experiences, interact with customers or communicate messages via Websites, mobile platforms or social media. Sales develops relationships with clients and creates solutions for them that will grow their business.

Bachelor-level job titles
  • Account Manager
  • Brand Analyst
  • Business Development Specialist
  • Content Strategist
  • Digital Marketing Manager
  • Digital Media Specialist
  • Marketing Coordinator
  • Marketing Research Analyst
  • Search Engine Optimization Analyst
  • Social Media Specialist
Graduate and professional level job titles
  • Business Development Manager
  • Chief Marketing Officer
  • Market Research Director
  • Senior Consultant
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Transfer Advising Request


Office of Admissions

Telephone: (804) 828-1222 or (800) 841-3638

Email: ugrad@vcu.edu


Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Highest level of math required
  • MATH 200 or SCMA 212 or BUSN 212
  • SCMA 301
Science required
  • Natural Sciences requirement only
Foreign language requirements
  • No
Additional tuition/fees
  • Yes
GPA requirements (to progress/graduate in the major)
  • 2.5+ cumulative GPA to declare

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2021-2022

Marketing, Bachelor of Science

Germanna Community College (Associate of Arts and Sciences: Business Administration)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY BUILD CULTURAL COMPETENCE GET REAL EXPERIENCE PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Register for SDV 100.
  • Log into Navigate and view its features to help you on your pathway.
  • Develop strong Excel skills by completing ITE 115.
  • Find and connect with a faculty mentor.
  • Schedule an appointment with your academic advisor each semester to discuss progress in your degree program.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Attend diversity-focused events on campus.
  • Identify a mentor in a diversity organization.
  • Get involved with a professional or student organization.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to marketing through the career coach.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Create Linkedln profile.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Work with career services to build resume.
  • Take a career assessment through the career coach.
Experience Year 2
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Use Navigate to remain on your pathway.
  • Visit the VCU School of Business website to become familiar with upcoming course offerings, syllabi, and professors.
  • Explore the concentrations of the marketing degree.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Learn about short-term, semester and year-long study abroad options.
  • Get involved with service-learning opportunities.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or School of Business-related events.
  • Become familiar with OMSA at VCU.
  • Find out about VCU REAL and learn about REAL graduation requirement.
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Explore the types of aid available at VCU.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Register for SDV 100.
  • Log into Navigate and view its features to help you on your pathway.
  • Develop strong Excel skills by completing ITE 115.
  • Find and connect with a faculty mentor.
  • Schedule an appointment with your academic advisor each semester to discuss progress in your degree program.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend diversity-focused events on campus.
  • Identify a mentor in a diversity organization.
GET REAL EXPERIENCE
  • Get involved with a professional or student organization.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to marketing through the career coach.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Create Linkedln profile.
PREPARING FOR LIFE AFTER COLLEGE
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Work with career services to build resume.
  • Take a career assessment through the career coach.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Use Navigate to remain on your pathway.
  • Visit the VCU School of Business website to become familiar with upcoming course offerings, syllabi, and professors.
  • Explore the concentrations of the marketing degree.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Learn about short-term, semester and year-long study abroad options.
  • Get involved with service-learning opportunities.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or School of Business-related events.
  • Become familiar with OMSA at VCU.
GET REAL EXPERIENCE
  • Find out about VCU REAL and learn about REAL graduation requirement.
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
PREPARING FOR LIFE AFTER COLLEGE
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Explore the types of aid available at VCU.

Course equivalent
Major map compass icon
2021-2022

Marketing, Bachelor of Science

Germanna Community College (Associate of Arts and Sciences: Business Administration)

Germanna Community College courses
Course Title Equivalent course Credits Requirements
SDV 100 College Success Skills UNIV 101 1 Elective
ENG 111 College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement. UNIV 111-112 3 General education
ECO 201 Principles of Economics: Macroeconomics ECON 211 3 Major (Ancillary)
BUS 100 Introduction to Business BUSN 201 3 Major (Ancillary)
BUS 226 Computer Business Applications INFO 160, 161, 162 3 Elective
ENG 112 College Composition  II UNIV 200 3 General education
MTH 161 Precalculus I MATH 141 3 General education
Laboratory Science Laboratory Science: BIO 101, CHM 101, GOL 105, PHY 201. VCU equivalent 4 General education
ECO 202 Principles of Economics: Microeconomics ECON 210 3 Major (Ancillary)
Transfer elective Transfer elective VCU equivalent 3 Elective
Laboratory Science Laboratory Science: BIO 101, 102, CHM 101, 102, GOL 105, 106, PHY 201, 202. VCU equivalent 4 General education
MTH 261 Applied Calculus BUSN 212 3 Major (Ancillary)
HIS History elective (select 1): HIS 101, 102, 111, 112, 121, 122 HIST 3 General education
ACC 211 Principles of Accounting I ACCT 203 3 Major (Ancillary)
Humanities Humanities elective (select 1): ART 101, 102, HUM 100, MUS 121, PHI 101, 220, REL 231 VCU equivalent 3 General education
ENG Any 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252 ENGL 3 General education
HIS History elective (select 1): HIS 101, 102, 111, 112, 121, 122 HIST 3 General education
CST 100 Public Speaking BUSN 225 3 Major (Ancillary)
ACC 212 Principles of Accounting II ACCT 204 3 Major (Ancillary)
Humanities Humanities elective (select 1): ART 101, 102, HUM 100, MUS 121, PHI 101, 220, REL 231 VCU equivalent 3 General education
Germanna credits transferred to VCU 60
VCU courses
Course Title Credits Requirements
MKTG 302 Marketing Problems 3 Major
MKTG 315 Buyer Behavior 3 Major
MKTG/INTL 320 International Marketing 3 Major
MKTG 310 Marketing Research 3 Major
Select six approved marketing electives (see VCU advisor) 18 Major
BUSN 301 Career and Professional Development 1 Major (Ancillary)
BUSN 499 Business Knowledge Exam 0 Major (Ancillary)
FIRE 311 Financial Management 3 Major (Ancillary)
MGMT 303 Creativity and Ideation 3 Major (Ancillary)
MGMT 310 Managing People in Organizations 3 Major (Ancillary)
MGMT 434 Strategic Management 3 Major (Ancillary)
MKTG 301 Marketing Principles 3 Major (Ancillary)
SCMA 301 Business Statistics I 3 Major (Ancillary)
SCMA 320 Production/Operations Management 3 Major (Ancillary)
BUSN 323 Legal Environment of Business (or FIRE 325 or FIRE 459) 3 Major (Ancillary)
INFO 360 Business Information Systems (or ACCT 307) 3 Major (Ancillary)
Open elective 2 Elective
Credits completed at VCU 60
Bachelor's degree total 120