Major map compass icon
2019-2020

Bachelor of Science: Mass Communications with a concentration in advertising

VCU

Community college:
Associate of Science: Mass Communications (John Tyler Community College)
John Tyler Community College
John Tyler Community College
Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.

The school offers a Bachelor of Science in Mass Communications with specialization in one of three concentrations: advertising, journalism and public relations. The school also awards the Master of Science in Mass Communications, with concentrations in the areas of integrated PR and advertising, multimedia journalism, and strategic public relations.



Career opportunities

The concentration in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations and media companies.

Bachelor-level job titles
  • Advertising Sales Agent
  • Graphic Designer
  • Illustrator
  • Marketing Research Analyst
  • Multimedia Artists & Animators
  • Public Relations Specialist
  • Retail Sales Management
  • Search Marketing Strategists
  • Social Science Research Assistant
  • Software Developer
  • Technical Writer
  • Web Developer
Graduate and professional level job titles
  • Advertising & Promotions Manager
  • Advertising/Marketing Firm Executive
  • Consultant
  • Copywriter
Contact information


VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Please sign-up for this Transfer Map by completing the Letter of Interest.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Degree requirements in Bulletin
Plan of study in Bulletin
Highest level of math required
  • STAT 210
Science required
  • Core only
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2019-2020

Bachelor of Science: Mass Communications with a concentration in advertising

John Tyler Community College (Associate of Science: Mass Communications)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY BUILD CULTURAL COMPETENCE GET REAL EXPERIENCE PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Attend Tyler orientation
  • Log into Navigate and view its features to help you on your pathway
  • Register for SDV 100
  • Be prepared for academic challenges in your ENG and MTH classes. Visit the Academic Resource Center on either campus.
  • Schedule an appointment with your academic advisor each semester and cultivate relationships with your professors.
  • Understand how you will fund your education
  • Attend diversity-focused events on campus or in your community.
  • Identify a mentor in a diversity organization.
  • Create Linkedln profile.
  • Get involved with a student or professional organization.
  • Explore the community college’s iGrad Job Genius Search Engine to look into building a career and financial future.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to advertising through the career coach.
  • Take a career assessment through the career coach.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Create, upload and update your resume to the College Central Network.
Experience Year 2
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Attend Tyler orientation
  • Log into Navigate and view its features to help you on your pathway
  • Register for SDV 100
  • Be prepared for academic challenges in your ENG and MTH classes. Visit the Academic Resource Center on either campus.
  • Schedule an appointment with your academic advisor each semester and cultivate relationships with your professors.
  • Understand how you will fund your education
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend diversity-focused events on campus or in your community.
  • Identify a mentor in a diversity organization.
GET REAL EXPERIENCE
  • Create Linkedln profile.
  • Get involved with a student or professional organization.
  • Explore the community college’s iGrad Job Genius Search Engine to look into building a career and financial future.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to advertising through the career coach.
PREPARING FOR LIFE AFTER COLLEGE
  • Take a career assessment through the career coach.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Create, upload and update your resume to the College Central Network.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
GET REAL EXPERIENCE
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Course equivalent
Major map compass icon
2019-2020

Bachelor of Science: Mass Communications with a concentration in advertising

John Tyler Community College (Associate of Science: Mass Communications)

John Tyler Community College courses
Course Title Equivalent course Credits Requirements
SDV 100 College Success Skills UNIV 101 1 Elective
ENG 111 College Composition I UNIV 111-112 3 General education
MTH 154 Quantitative Reasoning MATH 131 3 General education
CST 100 Public Speaking SPCH 121 3 Elective
HIS 121 U.S. History I HIST 103 3 Major
Foreign Language Foreign Language 101 or elective (take elective course if successfully completed through the third level of a foreign language in high school). VCU equivalent 3 General education
ENG 112 College Composition  II UNIV 200 3 General education
MTH 155 Statistical Reasoning (or MTH 245 Statistics I) STAT 208 3 General education
CST 114 Survey of Mass Media MASC 101 3 Major
HIS 122 United States History II HIST 104 3 Major
Foreign Language Foreign Language 102 or elective (take elective course if successfully completed through the third level of a foreign language in high school). VCU equivalent 3 General education
CST 228 Writing Across Media MASC 203 3 Elective
PLS 135 American National Politics (or PLS 211) POLI 103 3 Major
ENG Any 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252 ENGL ___ 3 General education
Laboratory Science Laboratory Science (select 1): BIO 101, CHM 101, PHY 101, ENV 121 VCU equivalent 4 General education
Art elective Art elective (select 1): ART 180, ART 208, ART 209, PHT 164 VCU equivalent 3 General education
CST 221 Public Relations MASC 210 3 Major
ECO 120 Survey of Economics Note: students can substitute ECO 201-202 but both courses must be taken ECON 203 3 Major
Laboratory Science Laboratory Science (select 1): BIO 101, 102, CHM 101, PHY 101, ENV 121 VCU equivalent 4 General education
Transfer elective Transfer elective (select 1): ACC 211, ECO 202, ITE 115, PHI 220, PSY 200, REL 230, SOC 200, HLT 160, ITE 119 (Note: select ECO 202 if ECO 201 was taken instead of ECO 120). VCU equivalent 3 Elective
John Tyler Credits Transferred to VCU 60
VCU courses
Course Title Credits Requirements
Bachelor of Science: Mass Communications with a concentration in advertising/creative
Foreign language through the 102 level. (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school. Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.) 0 to 8 General education (not waived by associate degree)
ARTH 104 Survey of Art II 3 Major
MKTG 301 Marketing Principles 3 Major
POLI or URSP ___ Upper-level POLI or URSP course (300- or 400-level) 3 Major
ENGL ___ Upper-level ENGL literature course (300- or 400-level) 3 Major
MASC 201 Curiousness 3 Major
MASC 300 Technical Prowess 3 Major
MASC 380 History of Advertising 3 Major
MASC 392 Perspicuousness 3 Major
MASC 394 Imagination 3 Major
MASC 409 Truth and Honor (or MASC 408 Communications Ethics and Law) 3 Major
MASC 450 Style 3 Major
MASC 451 Invention 3 Major
MASC 481 Completeness 3 Major
MASC 499 Career Minded 3 Major
MASC ___ Upper-level MASC electives (300- or 400-level) 6 Major
Upper-level electives (300- or 400-level courses) 3 Elective
Open electives 9 Elective
Credits Completed at VCU 60
Bachelor's degree total 120
Bachelor of Science: Mass Communications with a concentration in advertising/strategic
Foreign language through the 102 level. (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school. Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.) 0 to 8 General education (not waived by associate degree)
ARTH 104 Survey of Art II 3 Major
MKTG 301 Marketing Principles 3 Major
POLI or URSP ___ Upper-level POLI or URSP course (300- or 400-level) 3 Major
ENGL ___ Upper-level ENGL literature course (300- or 400-level) 3 Major
MASC 201 Curiousness 3 Major
MASC 380 History of Advertising 3 Major
MASC 398 Awareness 3 Major
MASC 399 Empathy 3 Major
MASC 409 Truth and Honor (or MASC 408 Communications Ethics and Law) 3 Major
MASC 459 Judgment 3 Major
MASC 481 Completeness 3 Major
MASC 493 Fieldwork/Internship 3 Major
MASC 499 Career Minded 3 Major
MASC ___ Upper-level MASC electives (300- or 400-level) 9 Major
Upper-level electives (300- or 400-level courses) 3 Elective
Open electives 9 Elective
Credits Completed at VCU 60
Bachelor's degree total 120