Major map compass icon
2019-2020

Bachelor of Science: Mass Communications with a concentration in advertising

VCU

Community college:
Associate of Arts and Sciences: General Studies (Germanna Community College)
Germanna Community College
Germanna Community College
Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.

The school offers a Bachelor of Science in Mass Communications with specialization in one of three concentrations: advertising, journalism and public relations. The school also awards the Master of Science in Mass Communications, with concentrations in the areas of integrated PR and advertising, multimedia journalism, and strategic public relations.



Career opportunities

The concentration in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations and media companies.

Bachelor-level job titles
  • Advertising Sales Agent
  • Graphic Designer
  • Illustrator
  • Marketing Research Analyst
  • Multimedia Artists & Animators
  • Public Relations Specialist
  • Retail Sales Management
  • Search Marketing Strategists
  • Social Science Research Assistant
  • Software Developer
  • Technical Writer
  • Web Developer
Graduate and professional level job titles
  • Advertising & Promotions Manager
  • Advertising/Marketing Firm Executive
  • Consultant
  • Copywriter
Contact information


VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Please sign-up for this Transfer Map by completing the Letter of Interest.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Degree requirements in Bulletin
Plan of study in Bulletin
Highest level of math required
  • STAT 210
Science required
  • Core only
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2019-2020

Bachelor of Science: Mass Communications with a concentration in advertising

Germanna Community College (Associate of Arts and Sciences: General Studies)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY BUILD CULTURAL COMPETENCE GET REAL EXPERIENCE PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Register for SDV 100.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Schedule an appointment with your academic advisor each semester to discuss progress in your degree program.
  • Find and connect with a faculty mentor.
  • Attend diversity-focused events on campus.
  • Identify a mentor in a diversity organization.
  • Create Linkedln profile.
  • Get involved with a professional or student organization.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to advertising through the career coach
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Take a career assessment through the career coach.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Work with career services to build resume.
Experience Year 2
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Register for SDV 100.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Schedule an appointment with your academic advisor each semester to discuss progress in your degree program.
  • Find and connect with a faculty mentor.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend diversity-focused events on campus.
  • Identify a mentor in a diversity organization.
GET REAL EXPERIENCE
  • Create Linkedln profile.
  • Get involved with a professional or student organization.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to advertising through the career coach
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
PREPARING FOR LIFE AFTER COLLEGE
  • Take a career assessment through the career coach.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Work with career services to build resume.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
GET REAL EXPERIENCE
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.

Course equivalent
Major map compass icon
2019-2020

Bachelor of Science: Mass Communications with a concentration in advertising

Germanna Community College (Associate of Arts and Sciences: General Studies)

Germanna Community College courses
Course Title Equivalent course Credits Requirements
SDV 100 College Success Skills UNIV 101 1 Elective
ENG 111 College Composition I UNIV 111-112 3 General education
MTH 154 Quantitative Reasoning MATH 131 3 General education
HIS 121 U.S. History I HIST 103 3 Major
HLT/PED Health/Physical Education Elective VCU equivalent 1 Elective
ENG 112 College Composition  II UNIV 200 3 General education
MTH 155 Statistical Reasoning STAT 208 3 General education
HIS 122 U.S. History II HIST 104 3 Major
Humanities Humanities: select from ART 101, 102, 106, REL, or HUM 100 VCU equivalent 4 General education
CST 100 Public Speaking (or CST 110 or CST 126) SPCH 121 3 Major
Transfer elective Foreign Language 101 (the VCU foreign language requirement is waived if the student completed up through the third level of a foreign language in high school; select alternate humanities elective if foreign language is waived) VCU equivalent 3 to 4 General education
Laboratory Science Laboratory Science (select two semester sequence): BIO 101-102, CHM 101-102, GOL 105-106, or PHY 201-202 VCU equivalent 4 General education
Laboratory Science Laboratory Science (select two semester sequence): BIO 101-102, CHM 101-102, GOL 105-106, or PHY 201-202 VCU equivalent 4 General education
ENG Any 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252 ENGL ___ 3 General education
Humanities Humanities elective (select 1): ART 101, 102, CST 151, MUS 121, PHI 101, REL 231. VCU equivalent 3 General education
Social Science PLS 135 American National Politics (or PLS 211) POLI 103 3 Major
Social Science ECO 120 Survey of Economics ECON 203 3 Major
Transfer elective Foreign Language 102 (the VCU foreign language requirement is waived if the student completed up through the third level of a foreign language in high school; select alternate elective if foreign language is waived) VCU equivalent 3 to 4 Elective
Transfer elective Transfer elective VCU equivalent 3 Elective
Transfer elective Transfer elective VCU equivalent 3 Elective
Transfer elective Transfer elective VCU equivalent 3 Elective
Germanna credits transferred to VCU 62 to 64
VCU courses
Course Title Credits Requirements
Bachelor of Science: Mass Communications with a concentration in advertising/creative
Foreign language through the 102 level (by course or placement). (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school. Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.) 0 to 8 General education (not waived by associate degree)
MASC 101 Mass Communications (this is the prerequisite for all other MASC classes; consider completing this class during the summer) 3 Major
ARTH 104 Survey of Art II 3 Major
MKTG 301 Marketing Principles 3 Major
POLI or URSP ___ Upper-level POLI or URSP course (300- or 400-level) 3 Major
ENGL ___ Upper-level ENGL literature course (300- or 400-level) 3 Major
MASC 201 Curiousness 3 Major
MASC 204 Story (or MASC 203 Journalism Writing) 3 Major
MASC 300 Technical Prowess 3 Major
MASC 380 History of Advertising 3 Major
MASC 392 Perspicuousness 3 Major
MASC 394 Imagination 3 Major
MASC 409 Truth and Honor (or MASC 408 Communications Ethics and Law) 3 Major
MASC 450 Style 3 Major
MASC 451 Invention 3 Major
MASC 481 Completeness 3 Major
MASC 499 Career Minded 3 Major
MASC ___ Upper-level MASC electives (300- or 400-level) 6 Major
Upper-level electives (300- or 400-level courses) 3 Elective
Credits completed at VCU 57
Bachelor's degree total 120
Bachelor of Science: Mass Communications with a concentration in advertising/strategic
Foreign language through the 102 level (by course or placement). (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school. Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.) 0 to 8 General education (not waived by associate degree)
MASC 101 Mass Communications (this is the prerequisite for all other MASC classes; consider completing this class during the summer) 3 Major
ARTH 104 Survey of Art II 3 Major
MKTG 301 Marketing Principles 3 Major
POLI or URSP ___ Upper-level POLI or URSP course (300- or 400-level) 3 Major
ENGL ___ Upper-level ENGL literature course (300- or 400-level) 3 Major
MASC 201 Curiousness 3 Major
MASC 204 Story (or MASC 203 Journalism Writing) 3 Major
MASC 380 History of Advertising 3 Major
MASC 398 Awareness 3 Major
MASC 399 Empathy 3 Major
MASC 409 Truth and Honor (or MASC 408 Communications Ethics and Law) 3 Major
MASC 459 Judgment 3 Major
MASC 481 Completeness 3 Major
MASC 493 Fieldwork/Internship 3 Major
MASC 499 Career Minded 3 Major
MASC ___ Upper-level MASC electives (300- or 400-level) 9 Major
Upper-level electives (300- or 400-level courses) 3 Elective
Credits completed at VCU 57
Bachelor's degree total 120