Major map compass icon
2019-2020

Bachelor of Science: Marketing

VCU

Community college:
Associate of Arts and Sciences: Business Administration (Germanna Community College)
Germanna Community College
Germanna Community College
Program description

The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business.

Career opportunities

A major in Marketing prepares students for careers in marketing research, product and brand management, advertising and marketing communication, experiential and digital marketing, sales, and retail or logistics management. 

Marketing researchers gather and analyze data on consumers, competitors, trends, and the success of marketing efforts. The growth of data analytics means a rising need for marketing research skills. Brand managers develop a brand’s lasting and positive impact on the marketplace by strategically aligning all advertising, promotion, pricing, product, packaging, and distribution decisions. Product managers develop a strategic vision for delivering value to customers that is unique relative to competitors’ offerings and manages the product line’s designers and engineers. Product designers create product or service innovations. Advertising and marketing communications develop the primary creative force for messages and strategically where and when to communicate them. Experiential marketing engages consumers with a brand through active participation in events and customer experiences. Digital marketing creates content or brand experiences, interacts with customers or communicates marketing messages via websites, mobile platforms, or social media. Sales develops relationships with clients and create solutions for them that will grow their business in a mutually satisfactory manner. Retail and logistics managers are in charge of the systems of delivering products to consumers or business customers through stores and online or physical distribution channels. 

Bachelor-level job titles
  • Brand Manager
  • Business Development Analyst
  • Digital Advertising Analyst
  • Inside Salesperson
  • Internet Marketing Specialist
  • Marketing Researcher
  • Packaging Specialist
  • Product Analyst
  • Product Manager
  • Sales Agent
  • Sales Manager
  • Social Media Marketer
Graduate and professional level job titles
  • Business Development Manager
  • Chief Marketing Officer
  • Consultant
  • Market Research Director
Contact information


VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Please sign-up for this Transfer Map by completing the Letter of Interest.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Highest level of math required
  • MATH 200 or SCMA 212 or BUSN 212
  • STAT 210 or SCMA 301
Science required
  • Core only
Foreign language requirements
  • No
Additional tuition/fees
  • Yes
GPA requirements (to progress/graduate in the major)
  • 2.5 to declare major/2.0 to graduate

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2019-2020

Bachelor of Science: Marketing

Germanna Community College (Associate of Arts and Sciences: Business Administration)

MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY BUILD CULTURAL COMPETENCE GET REAL EXPERIENCE PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Register for SDV 100.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Schedule an appointment with your academic advisor each semester to discuss progress in your degree program.
  • Find and connect with a faculty mentor.
  • Develop strong Excel skills by completing ITE 115.
  • Attend diversity-focused events on campus.
  • Identify a mentor in a diversity organization.
  • Create Linkedln profile.
  • Get involved with a professional or student organization.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to marketing through the career coach.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Take a career assessment through the career coach.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Work with career services to build resume.
Experience Year 2
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Register for SDV 100.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Schedule an appointment with your academic advisor each semester to discuss progress in your degree program.
  • Find and connect with a faculty mentor.
  • Develop strong Excel skills by completing ITE 115.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend diversity-focused events on campus.
  • Identify a mentor in a diversity organization.
GET REAL EXPERIENCE
  • Create Linkedln profile.
  • Get involved with a professional or student organization.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to marketing through the career coach.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
PREPARING FOR LIFE AFTER COLLEGE
  • Take a career assessment through the career coach.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Work with career services to build resume.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
GET REAL EXPERIENCE
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.

Course equivalent
Major map compass icon
2019-2020

Bachelor of Science: Marketing

Germanna Community College (Associate of Arts and Sciences: Business Administration)

Germanna Community College courses
Course Title Equivalent course Credits Requirements
SDV 100 College Success Skills UNIV 101 1 Elective
ENG 111 College Composition I UNIV 111-112 3 General education
MTH 161 Precalculus I MATH 141 3 General education
BUS 100 Introduction to Business BUSN 201 3 Major (Business Foundation)
ITE 115 Introduction to Computer Applications and Concepts INFO 160, 161, 162 3 Major (Business Foundation)
HIS History elective (select 1): HIS 101, 102, 111, 112, 121, 122 HIST 3 General education
ENG 112 College Composition  II UNIV 200 3 General education
ECO 201 Principles of Economics: Macroeconomics ECON 211 3 Major (Business Foundation)
HLT/PED Health/Physical Education VCU equivalent 2 Elective
Laboratory Science Laboratory Science (select two-semester sequence): BIO 101-102, CHM 101-102, GOL 105-106, PHY 201-202. VCU equivalent 4 General education
CST 100 Public Speaking BUSN 225 3 Major (Business Foundation)
ACC 211 Principles of Accounting I ACCT 203 4 Major (Business Foundation)
MTH 261 Applied Calculus BUSN 212 3 Major (Business Foundation)
ECO 202 Principles of Economics: Microeconomics ECON 210 3 Major (Business Foundation)
Humanities Humanities elective (select 1): ART 101, 102, CST 151, MUS 121, PHI 101, 220, REL 231 VCU equivalent 3 General education
Humanities Humanities elective (select 1): ART 101, 102, CST 151, MUS 121, PHI 101, 220, REL 231 VCU equivalent 3 General education
Laboratory Science Laboratory Science (select two-semester sequence): BIO 101-102, CHM 101-102, GOL 105-106, PHY 201-202. VCU equivalent 4 General education
ENG Any 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252 ENGL 3 General education
ACC 212 Principles of Accounting II ACCT 204 3 Major (Business Foundation)
HIS History elective (select 1): HIS 101, 102, 111, 112, 121, 122 HIST 3 General education
Transfer elective Transfer elective VCU equivalent 3 Elective
Germanna credits transferred to VCU 63
VCU courses
Course Title Credits Requirements
INFO 166 Digital Literacy: Database Skills 1 Major (Business Foundation)
BUSN 325 Organizational Communication 3 Major (Advanced Business Core)
BUSN 499 Business Knowledge Exam 0 Major (Advanced Business Core)
FIRE 311 Financial Management 3 Major (Advanced Business Core)
MGMT 303 Creativity and Ideation 3 Major (Advanced Business Core)
MGMT 310 Managing People in Organizations 3 Major (Advanced Business Core)
MGMT 434 Strategic Management (capstone) 3 Major (Advanced Business Core)
MKTG 301 Marketing Principles 3 Major (Advanced Business Core)
SCMA 301 Business Statistics I 3 Major (Advanced Business Core)
BUSN 323 Legal Environment of Business 3 Major
INFO 360 Business Information Systems 3 Major
MGMT 319 Leadership 3 Major
MKTG 310 Information for Marketing Decisions 3 Major
SCMA 320 Production/Operations Management 3 Major
MKTG 302 Marketing Problems 3 Major
MKTG 315 Buyer Behavior 3 Major
MKTG/INTL 320 International Marketing 3 Major
MKTG 330 Integrated Marketing Communications 3 Major
Select four approved marketing electives (see VCU advisor) 12 Major
Credits completed at VCU 61
Bachelor's degree total 124