Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2019-2020

Marketing

School of Business

Concentration(s):
General Marketing; Marketing Communications and Analytics; Product and Brand Management; Personal Selling and Business Marketing
Program description

The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business.

Career opportunities

A major in Marketing prepares students for careers in marketing research, product and brand management, advertising and marketing communication, experiential and digital marketing, sales, and retail or logistics management. 

Marketing researchers gather and analyze data on consumers, competitors, trends, and the success of marketing efforts. The growth of data analytics means a rising need for marketing research skills. Brand managers develop a brand’s lasting and positive impact on the marketplace by strategically aligning all advertising, promotion, pricing, product, packaging, and distribution decisions. Product managers develop a strategic vision for delivering value to customers that is unique relative to competitors’ offerings and manages the product line’s designers and engineers. Product designers create product or service innovations. Advertising and marketing communications develop the primary creative force for messages and strategically where and when to communicate them. Experiential marketing engages consumers with a brand through active participation in events and customer experiences. Digital marketing creates content or brand experiences, interacts with customers or communicates marketing messages via websites, mobile platforms, or social media. Sales develops relationships with clients and create solutions for them that will grow their business in a mutually satisfactory manner. Retail and logistics managers are in charge of the systems of delivering products to consumers or business customers through stores and online or physical distribution channels. 

Change of major requirements

Students are eligible for admission into the advanced business program with a major in the School of Business upon meeting the minimum cumulative GPA requirement and successful completion of the Business Foundation coursework, as outlined here: http://bulletin.vcu.edu/undergraduate/business/undergraduate-information/shared-curriculum/


Bachelor-level job titles
  • Brand Manager
  • Business Development Analyst
  • Digital Advertising Analyst
  • Inside Salesperson
  • Internet Marketing Specialist
  • Marketing Researcher
  • Packaging Specialist
  • Product Analyst
  • Product Manager
  • Sales Agent
  • Sales Manager
  • Social Media Marketer
Graduate and professional level job titles
  • Business Development Manager
  • Chief Marketing Officer
  • Consultant
  • Market Research Director
Highest level of math required
  • MATH 200 or SCMA 212 or BUSN 212
  • STAT 210 or SCMA 301
Science required
  • Core only
Foreign language requirements
  • No
Additional tuition/fees
  • Yes
GPA requirements (to progress/graduate in the major)
  • 2.5 to declare major/2.0 to graduate
Department name:
Department of Marketing
Building/room location:
Snead Hall, Room B3185
Campus (where 75% of courses are taken):
Monroe park
Phone:
(804) 828-1618
Email:
hamiltonarsa@vcu.edu

Major map compass icon
Major map

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Schedule an appointment with your academic advisor to review your CSI self-report, start goal planning, and to discuss tutoring, electives, & degree progression.
  • Take a tour to learn about library spaces, services, & how to get research help.
  • Map out a 4-year course plan in Degree Works' Student Educational Planner.
  • Attend Ready, Set, Go – Sophomore Transition Experience.  
  • Take Math Placement; take math classes each semester through SCMA 301.
  • Earn at least a 2.5 semester GPA and 15 credits a semester to declare your major at the end of year 2 & graduate in 4 years.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
GET REAL EXPERIENCE
PREPARING FOR LIFE AFTER COLLEGE

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Choose a required marketing concentration
  • Get familiar with the research process with the VCU Libraries Research Basics Guide. Ask questions about how to use the library.
  • Schedule an appointment with your advisor and explore minors, certificates, and skills-based value added courses.  
  • Talk to your professors about research interests, picking future classes, and strategies for success in your program.
  • Be prepared for a challenging year of ACCT, ECON and math classes. Use tutoring at the Campus Learning Center to get ahead.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Consider short-term, semester and year-long Study Abroad opportunities.
  • Get to know other VCU students and meet new friends from all over the world at a monthly Global Café.
  • Join a cultural or identity-related organization.
  • Consider learning a language; open doors to international organizations & future study.
  • Participate in VCUArts Qatar Day and apply for the Qatar Leadership Exchange.
GET REAL EXPERIENCE
  • Complete a “Gap Analysis” Strategic Plan with your academic or career advisor.
  • Gain practical experience related to career goals through internships, shadowing, part-time work, or independent skill building.
  • Create an ePortfolio to document academic/professional experiences, accomplishments, and reflections.
  • Attend Career & Internship Fairs and other professional development events. 
  • Attend Black & Gold Academy, Career & Internship Fairs, and other events. 
PREPARING FOR LIFE AFTER COLLEGE
  • Get plugged into VCULink to connect with students and alumni.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Consider who you would ask to serve as professional and academic references for future letters of recommendation.   
  • Meet with a coach at The Money Spot to set financial goals, understand student loans, and create spending plans.
  • Join the American Marketing Association and the High Performing Sales Students organization.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • See your academic and career advisors regularly to discuss your progress towards graduation and career planning.
  • Take MKTG 302, 310, 330, FIRE 311, and major and concentration courses.
  • Enhance your business, software, technology and creative skills using LinkedIn Learning.
  • Deepen your expertise at finding information in your discipline by working with your subject expert librarian & using research guides.
  • Earn a minimum 2.0 term GPA each semester to meet graduation requirements.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
GET REAL EXPERIENCE
PREPARING FOR LIFE AFTER COLLEGE
  • Have your resume reviewed by Business Career Services.
  • Talk to advisors, faculty, and career services about graduate school versus a job.
  • Research graduate/professional schools at least 1 year in advance of deadlines. Study for and complete any exams the summer before senior year. 
  • Prepare for job offer negotiation by researching salaries, benefits, and other opportunities for flexibility.
  • Research professional certifications needed for your field: Google Analytics, Google Ads.

Excel
MAXIMIZE COURSE AND DEGREE PLANNING
  • Schedule an appointment with your academic advisor a semester before your anticipated graduation to ensure all graduation requirements will be met. 
  • Take SCMA 320, and finish your concentration courses and marketing electives.
  • Complete the BUSN 499 Business Knowledge Exam.
  • Take MGMT 434 in your final semester. Be aware of the multiple prereqs!
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Read scholarly articles about diversity in your field.
  • Reflect on your own cultural competency, and be prepared to answer interview questions that outline how you have worked with diverse populations.
  • Attend an etiquette program to learn appropriate professional mannerisms.
  • Schedule a mock Interview with Business Career Services.
GET REAL EXPERIENCE
  • Reflect on the experiential learning you have engaged in thus far, and discuss with current or potential mentors (peers, faculty, advisors, alumni, professionals).
  • Continue to engage in research to create more content for your ePortfolio.
  • Present your research at conference/meeting such as UROP Undergraduate Research Symposium or other conferences. 
  • Connect with fellow VCU Marketing majors, VCU Marketing alumni, & VCU Marketing professors on LinkedIn.
  • Complete an internship in your senior year.
PREPARING FOR LIFE AFTER COLLEGE
  • Complete exams, applications, or self-marketing activities for after graduation.
  • Research prospective employers and create a job or graduate school search strategy at least 8 months before graduation.
  • Have a personal statement or cover letter reviewed and do a mock interview at VCU Career Services. 
  • Engage with the VCU Alumni Association at Grad Fair, Grad Bash, and by joining a VCULink Industry Network and alumni chapter as you prepare to graduate.
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2019-2020

Marketing

School of Business

Concentration(s):
General Marketing; Marketing Communications and Analytics; Product and Brand Management; Personal Selling and Business Marketing
MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY BUILD CULTURAL COMPETENCE GET REAL EXPERIENCE PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Schedule an appointment with your academic advisor to review your CSI self-report, start goal planning, and to discuss tutoring, electives, & degree progression.
  • Take a tour to learn about library spaces, services, & how to get research help.
  • Map out a 4-year course plan in Degree Works' Student Educational Planner.
  • Attend Ready, Set, Go – Sophomore Transition Experience.  
  • Take Math Placement; take math classes each semester through SCMA 301.
  • Earn at least a 2.5 semester GPA and 15 credits a semester to declare your major at the end of year 2 & graduate in 4 years.
Experience Year 2
  • Choose a required marketing concentration
  • Get familiar with the research process with the VCU Libraries Research Basics Guide. Ask questions about how to use the library.
  • Schedule an appointment with your advisor and explore minors, certificates, and skills-based value added courses.  
  • Talk to your professors about research interests, picking future classes, and strategies for success in your program.
  • Be prepared for a challenging year of ACCT, ECON and math classes. Use tutoring at the Campus Learning Center to get ahead.
  • Consider short-term, semester and year-long Study Abroad opportunities.
  • Get to know other VCU students and meet new friends from all over the world at a monthly Global Café.
  • Join a cultural or identity-related organization.
  • Consider learning a language; open doors to international organizations & future study.
  • Participate in VCUArts Qatar Day and apply for the Qatar Leadership Exchange.
  • Complete a “Gap Analysis” Strategic Plan with your academic or career advisor.
  • Gain practical experience related to career goals through internships, shadowing, part-time work, or independent skill building.
  • Create an ePortfolio to document academic/professional experiences, accomplishments, and reflections.
  • Attend Career & Internship Fairs and other professional development events. 
  • Attend Black & Gold Academy, Career & Internship Fairs, and other events. 
  • Get plugged into VCULink to connect with students and alumni.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Consider who you would ask to serve as professional and academic references for future letters of recommendation.   
  • Meet with a coach at The Money Spot to set financial goals, understand student loans, and create spending plans.
  • Join the American Marketing Association and the High Performing Sales Students organization.
Year 3
  • See your academic and career advisors regularly to discuss your progress towards graduation and career planning.
  • Take MKTG 302, 310, 330, FIRE 311, and major and concentration courses.
  • Enhance your business, software, technology and creative skills using LinkedIn Learning.
  • Deepen your expertise at finding information in your discipline by working with your subject expert librarian & using research guides.
  • Earn a minimum 2.0 term GPA each semester to meet graduation requirements.
  • Have your resume reviewed by Business Career Services.
  • Talk to advisors, faculty, and career services about graduate school versus a job.
  • Research graduate/professional schools at least 1 year in advance of deadlines. Study for and complete any exams the summer before senior year. 
  • Prepare for job offer negotiation by researching salaries, benefits, and other opportunities for flexibility.
  • Research professional certifications needed for your field: Google Analytics, Google Ads.
Excel Year 4
  • Schedule an appointment with your academic advisor a semester before your anticipated graduation to ensure all graduation requirements will be met. 
  • Take SCMA 320, and finish your concentration courses and marketing electives.
  • Complete the BUSN 499 Business Knowledge Exam.
  • Take MGMT 434 in your final semester. Be aware of the multiple prereqs!
  • Read scholarly articles about diversity in your field.
  • Reflect on your own cultural competency, and be prepared to answer interview questions that outline how you have worked with diverse populations.
  • Attend an etiquette program to learn appropriate professional mannerisms.
  • Schedule a mock Interview with Business Career Services.
  • Reflect on the experiential learning you have engaged in thus far, and discuss with current or potential mentors (peers, faculty, advisors, alumni, professionals).
  • Continue to engage in research to create more content for your ePortfolio.
  • Present your research at conference/meeting such as UROP Undergraduate Research Symposium or other conferences. 
  • Connect with fellow VCU Marketing majors, VCU Marketing alumni, & VCU Marketing professors on LinkedIn.
  • Complete an internship in your senior year.
  • Complete exams, applications, or self-marketing activities for after graduation.
  • Research prospective employers and create a job or graduate school search strategy at least 8 months before graduation.
  • Have a personal statement or cover letter reviewed and do a mock interview at VCU Career Services. 
  • Engage with the VCU Alumni Association at Grad Fair, Grad Bash, and by joining a VCULink Industry Network and alumni chapter as you prepare to graduate.