Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2018-2019

Marketing

School of Business

Concentration(s):
General Marketing, Integrated Marketing Communications, Personal Selling & Business Marketing, Product & Brand Management
Program description

The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business.

Career opportunities

A major in Marketing prepares students for careers in marketing research, product and brand management, advertising and marketing communication, experiential and digital marketing, sales, and retail or logistics management. 

Marketing researchers gather and analyze data on consumers, competitors, trends, and the success of marketing efforts. The growth of data analytics means a rising need for marketing research skills. Brand managers develop a brand’s lasting and positive impact on the marketplace by strategically aligning all advertising, promotion, pricing, product, packaging, and distribution decisions. Product managers develop a strategic vision for delivering value to customers that is unique relative to competitors’ offerings and manages the product line’s designers and engineers. Product designers create product or service innovations. Advertising and marketing communications develop the primary creative force for messages and strategically where and when to communicate them. Experiential marketing engages consumers with a brand through active participation in events and customer experiences. Digital marketing creates content or brand experiences, interacts with customers or communicates marketing messages via websites, mobile platforms, or social media. Sales develops relationships with clients and create solutions for them that will grow their business in a mutually satisfactory manner. Retail and logistics managers are in charge of the systems of delivering products to consumers or business customers through stores and online or physical distribution channels. 

Change of major requirements

Students are eligible for admission into the advanced business program with a major in the School of Business upon meeting the minimum cumulative GPA requirement and successful completion of the Business Foundation coursework, as outlined here: http://bulletin.vcu.edu/undergraduate/business/undergraduate-information/shared-curriculum/


Bachelor-level job titles
  • Brand Manager
  • Inside Salesperson
  • Internet Marketing Specialist
  • Marketing Researcher
  • Packaging Specialist
  • Product Analyst
  • Product Manager
  • Sales Agent
  • Sales Manager
Highest level of math required
  • MATH 200 or SCMA 212 or BUSN 212
  • STAT 210 or SCMA 301
Science required
  • Core only
Foreign language requirements
  • No
Additional tuition/fees
  • Yes
GPA requirements (to progress/graduate in the major)
  • 2.5 to declare major/2.0 to graduate
Department name:
Department of Marketing
Building/room location:
Snead Hall, Room B3185
Campus (where 75% of courses are taken):
Monroe park
Phone:
(804) 828-1618
Email:
hamiltonarsa@vcu.edu

Major map compass icon
Major map

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Schedule an appointment with your academic advisor each semester to discuss tutoring, course electives, and degree progression.
  • Take Math Placement and register for math classes each semester until you complete SCMA 301.
  • Earn at least a 2.5 semester GPA and 15 credits per semester to declare your major at the end of your second year and graduate in 4 years.
GET CONNECTED WITH YOUR COMMUNITY
  • Register to vote in Virginia and explore Richmond, including its museums, parks, festivals, and cultural events!
  • Apply to live in the ASPiRE, Globe, INNOVATE, or LEAD Living & Learning Programs.
  • Get involved with VCU Student Government or one of over 450 clubs and organizations.
  • Attend two or three School of Business events.
BUILD CULTURAL COMPETENCE
  • Learn about your study abroad options by visiting a study abroad fair and attending a First Advising Session in the Global Education Office.
  • Review the Office of Multicultural Student Affairs(OMSA) website for programs, events, and resources.
  • Join a living-learning program such as VCU Globe.
GET REAL EXPERIENCE
  • Explore “What Can I Do With This Major” to learn about employers/job titles in your field of study.
  • Complete your Handshake profile and opt-in to industry email lists to learn about opportunities.
  • Take Winning Presentations to develop needed public speaking and communication skills.
PREPARING FOR LIFE AFTER COLLEGE
  • Complete a “Gap Analysis” Strategic Plan with your academic or career advisor, to identify and schedule pre-professional experiences.
  • Practice independent living skills such as money and time management, self-care, and personal responsibility.
  • Using LinkedIn, connect to at least 10 people.
  • Learn more about VCU’s Student Leadership and Involvement Center.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Schedule an appointment with your advisor and explore minors, certificates, and skills-based value added courses. Make sure to take INFO 166.
  • Be prepared for a challenging year of ACCT, ECON and math classes. Use tutoring at the Campus Learning Center to get ahead.
  • Cultivate relationships with professors who can serve as references by attending their office hours.
  • Conduct independent undergraduate research.
GET CONNECTED WITH YOUR COMMUNITY
  • Take service-learning classes or volunteer to address a social issue (ConnectVA & HandsOnRVA). 
  • Explore peer leadership opportunities or apply for I-LEAD Connect, Alternative Spring Break or investigate becoming a Resident Assistant, Orientation Leader, or Student Ambassador.
BUILD CULTURAL COMPETENCE
  • Attend Diversity Scholars in Research Week.
  • Investigate spending a summer abroad with the International Consulting Program.
  • Consider learning a language to open doors to international organizations and future study.
  • Participate in VCUArts Qatar Day and apply for the Qatar Leadership Exchange.
GET REAL EXPERIENCE
  • Create a draft of your resume and go to drop-ins at Business Career Services to have it reviewed.
  • Attend Black & Gold Academy, Career & Internship Fairs, and career events throughout the year. 
  • Plan to complete at least 2 internships before the start of your 4th year.
PREPARING FOR LIFE AFTER COLLEGE
  • Participate in Explore Informational Interviews and Connect Mentoring Program through Office of Student Engagement.
  • Consider who you would like to serve as professional and academic references for future letters of recommendation.
  • Join related professional organizations such as the American Marketing Association.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • See your advisor each semester to discuss degree progression and plans for elective coursework.
  • Take important classes: MKTG 302, MKTG 330, and concentration courses.
  • Earn a minimum 2.0 term GPA each semester to meet graduation requirements.
  • Take summer or winter intersession classes to make up credits, if needed.
  • Choose a required marketing concentration.
GET CONNECTED WITH YOUR COMMUNITY
  • Research social entrepreneurship and corporate social responsibility.    
  • Become a tutor in the Campus Learning Center.
  • Create and complete a community-engaged research project.
  • Attend civic meetings, such as school board, neighborhood associations, city council, or state legislative sessions.
BUILD CULTURAL COMPETENCE
  • Apply for a Fulbright or other post-graduate international fellowship program through VCU’s National Scholarship Office.
  • Experience VCU’s richness of diversity by attending VCU’s annual Intercultural Festival.
GET REAL EXPERIENCE
  • Market an event for a club or organization.
  • Gain additional professional skills on Lynda.com.
  • Use Handshake to apply to part-time jobs, internships, and externships to gain practical and relevant experience.
  • Secure a summer internship for your final summer.
PREPARING FOR LIFE AFTER COLLEGE
  • Create a job or graduate school search strategy by researching potential employers and schools.
  • Research professional certifications needed for your field: Google Analytics, Google AdWords.
  • Hold a leadership position in a club.
  • Learn to solve problems in Creativity and Ideation.
  • Update LinkedIn account with all relevant experiences.

Excel
MAXIMIZE COURSE AND DEGREE PLANNING
  • Schedule an appointment with your academic advisor a semester before your anticipated graduation to ensure all graduation requirements will be met. 
  • Take MKTG 310, MKTG 315, MKTG 320, and concentration courses.
  • Complete the BUSN 499 Business Knowledge Exam.
  • Take MGMT 434 in your final semester. Be aware of the multiple prereqs!
GET CONNECTED WITH YOUR COMMUNITY
  • Join groups on LinkedIn connected to your future career. Expand your network.
  • Consider applying for a year-long service opportunity after graduation through programs like VCU AmeriCorps, Literacy Lab, Peace Corps, Fulbright Student Scholars, Teach for America, and City Year.
  • Serve in a leadership role of a local community organization or student organization.
  • Consider jobs in the nonprofit sector, B Corps, or SCRs.
BUILD CULTURAL COMPETENCE
  • Attend an etiquette program to learn appropriate professional mannerisms.
  • Reflect on your own cultural competency, and be prepared to answer interview questions that outline how you have worked with diverse populations.
  • Schedule a mock Interview with Business Career Services.
GET REAL EXPERIENCE
  • Build your professional network: Connect with fellow VCU Marketing majors, VCU Marketing alumni, and VCU Marketing professors on LinkedIn. Check out the VCU alumni page in My Network
  • Complete at least one internship during your senior year at an employer where you would like to work.
PREPARING FOR LIFE AFTER COLLEGE
  • Complete necessary exams, applications, or self-marketing activities for your next steps beyond graduation.
  • Research prospective employers and create a job or graduate school search strategy at least 8 months before graduation.
  • Have your personal statement, resume, and/or cover letter reviewed, and do a mock interview at VCU Career Services.  
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2018-2019

Marketing

School of Business

Concentration(s):
General Marketing, Integrated Marketing Communications, Personal Selling & Business Marketing, Product & Brand Management
MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY BUILD CULTURAL COMPETENCE GET REAL EXPERIENCE PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Schedule an appointment with your academic advisor each semester to discuss tutoring, course electives, and degree progression.
  • Take Math Placement and register for math classes each semester until you complete SCMA 301
  • Earn at least a 2.5 semester GPA and 15 credits per semester to declare your major at the end of your second year and graduate in 4 years.
  • Complete a “Gap Analysis” Strategic Plan with your academic or career advisor, to identify and schedule pre-professional experiences.
  • Practice independent living skills such as money and time management, self-care, and personal responsibility.
  • Using LinkedIn, connect to at least 10 people.
  • Learn more about VCU’s Student Leadership and Involvement Center.
Experience Year 2
  • Schedule an appointment with your advisor and explore minors, certificates, and skills-based value added courses. Make sure to take INFO 166.
  • Be prepared for a challenging year of ACCT, ECON and math classes. Use tutoring at the Campus Learning Center to get ahead.
  • Cultivate relationships with professors who can serve as references by attending their office hours.
  • Conduct independent undergraduate research.
Year 3
  • See your advisor each semester to discuss degree progression and plans for elective coursework.
  • Take important classes: MKTG 302, MKTG 330, and concentration courses.
  • Earn a minimum 2.0 term GPA each semester to meet graduation requirements.
  • Take summer or winter intersession classes to make up credits, if needed.
  • Choose a required marketing concentration.
  • Market an event for a club or organization.
  • Gain additional professional skills on Lynda.com.
  • Use Handshake to apply to part-time jobs, internships, and externships to gain practical and relevant experience.
  • Secure a summer internship for your final summer.
  • Create a job or graduate school search strategy by researching potential employers and schools.
  • Research professional certifications needed for your field: Google Analytics, Google AdWords.
  • Hold a leadership position in a club.
  • Learn to solve problems in Creativity and Ideation
  • Update LinkedIn account with all relevant experiences.
Excel Year 4
  • Schedule an appointment with your academic advisor a semester before your anticipated graduation to ensure all graduation requirements will be met. 
  • Take MKTG 310, MKTG 315, MKTG 320, and concentration courses.
  • Complete the BUSN 499 Business Knowledge Exam.
  • Take MGMT 434 in your final semester. Be aware of the multiple prereqs!
  • Attend an etiquette program to learn appropriate professional mannerisms.
  • Reflect on your own cultural competency, and be prepared to answer interview questions that outline how you have worked with diverse populations.
  • Schedule a mock Interview with Business Career Services
  • Build your professional network: Connect with fellow VCU Marketing majors, VCU Marketing alumni, and VCU Marketing professors on LinkedIn. Check out the VCU alumni page in My Network
  • Complete at least one internship during your senior year at an employer where you would like to work.
  • Complete necessary exams, applications, or self-marketing activities for your next steps beyond graduation.
  • Research prospective employers and create a job or graduate school search strategy at least 8 months before graduation.
  • Have your personal statement, resume, and/or cover letter reviewed, and do a mock interview at VCU Career Services.