Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2018-2019

Fashion

School of the Arts

Concentration(s):
Fashion Merchandising
Program description

The major in fashion merchandising requires a strong background in marketing, business and specialized professional courses with an emphasis on globalism. Students are directed toward assignments that will develop their skills in research, writing, presentation and critical thinking. Graduates find career opportunities in fashion forecasting, product development, advertising and promotion, retail management, buying, and international marketing.

Internships provide not only experience but industry contacts, and are strongly recommended. They may be conducted primarily during the summer semester.  Study abroad programs are readily available for fashion merchandising majors.

Career opportunities

Graduates find career opportunities in fashion forecasting, product development, advertising and promotion, retail management, buying, and international marketing.  The Department of Fashion Design and Merchandising is extremely proud of the accomplishments of their alumni and the successful careers that they enjoy.  Graduates from both tracks work both nationally and worldwide.  Our fashion design alumni currently work for such companies as Ralph Lauren, GAP, Ports 1961, TARGET, Macy’s, SEARS, Victoria’s Secret, Nordstrom, Jonathan Saunders, Under Armour, and Billy Reid.  Our fashion merchandising alumni can be found working at Louis Vuitton, Vogue.com, Hanesbrands, Fashion Snoops, Haddad Brands, Urban Outfitters, GUESS, Verdura, One Kings Lane, Nordstrom, MAC Cosmetics, Belk, American Eagle, French Connection, New York and Company, and SAKS 5th Avenue.

Change of major requirements

Student must submit application to VCUarts Admissions.

http://arts.vcu.edu/admissions/how-to-apply/current-vcu-student/



Bachelor-level job titles
  • Buyer
  • Catalog Production Manager
  • Fashion Director
  • Fashion Photographer
  • Forecaster
  • Merchandiser
  • Production coordinator / manager / assistant
  • Production Development Manager
  • Stylist
  • Visual Merchandiser
Degree requirements in Bulletin
Plan of study in Bulletin
Highest level of math required
  • MATH 131
Science required
  • Core only
Foreign language requirements
  • No
Additional tuition/fees
  • Yes
GPA requirements (to progress/graduate in the major)
  • 2.0
Department name:
Department of Fashion Design and Merchandising
Building/room location:
Pollak Building, 4th Floor
Campus (where 75% of courses are taken):
Monroe park
Phone:
(804) 828-1699
Email:
msbanton@vcu.edu

Major map compass icon
Major map

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Schedule an appointment with your academic advisor each semester to discuss tutoring, course electives, and degree progression.
  • Consider a Media Studies or other minor to help complete elective and gen ed credits.
  • Attend Ready, Set, Go – Sophomore Transition Experience. 
GET CONNECTED WITH YOUR COMMUNITY
  • Familiarize yourself with campus resources like Cabell Library and the Campus Learning Center.
  • Register to vote in Virginia and explore Richmond’s museums, parks, festivals, and events!
  • Apply to live in the ASPiRE, Globe, INNOVATE, or LEAD Living & Learning Programs.
  • Get involved with VCU Student Government or one of over 450 clubs and organizations.
BUILD CULTURAL COMPETENCE
  • Learn about your study abroad options by visiting a study abroad fair and attending a First Advising Session in the Global Education Office.
  • Review the Office of Multicultural Student Affairs website for programs, events, and resources.
  • Join a living-learning program such as VCU Globe.
GET REAL EXPERIENCE
  • Explore“What Can I Do With This Major” to learn about employers and job titles in your field.
  • Complete your Handshake profile and opt-in to industry email lists to learn about opportunities.
  • Build your LinkedIn profile with Career Services.
PREPARING FOR LIFE AFTER COLLEGE
  • Complete a “Gap Analysis” Strategic Plan with your academic advisor.
  • Enhance your business, software, technology and creative skills using Lynda.
  • Visit The Well, The Money Spot, and use tools like What Does it Cost to Be You to learn and practice independent living skills.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Complete the University Core courses by the end of your sophomore year.
  • Go to your professors’ “Office Hours” to discuss research interests, picking future classes in your major, and strategies for success in your degree program.
GET CONNECTED WITH YOUR COMMUNITY
  • Join a student organization, like DECA.
  • Be a student representative for Fashion Snoops.
  • Take service-learning classes or volunteer to address a social issue (ConnectVA & HandsOnRVA).
  • Explore peer leadership opportunities or apply for I-LEAD Connect, Alternative Spring Break.
BUILD CULTURAL COMPETENCE
  • Attend initial study abroad advising session and work with your advisor in selecting the best school and classes to find proper course equivalencies to fulfil major requirements. 
  • Consider summer for-credit programs such as Italian Fashion in Florence, Luxury, or Jeanology. 
  • Attend Diversity Scholars in Research Week.
GET REAL EXPERIENCE
  • Create a draft of your resume and have it reviewed by VCU Career Services.
  • Attend Career & Internship Fairs and events throughout to explore your interests.
  • Consider NRF participation or submitting a YMA case study, and potentially receiving scholarship funds for an internship, as well as industry contacts.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct numerous informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • See your advisor each semester to discuss degree progression and plans for elective coursework.
  • Conduct independent undergraduate research.
  • Take FASH 450 Line Development and consider participating in an independent study program related to product and line development.
GET CONNECTED WITH YOUR COMMUNITY
  • Go on a departmental trip to New York City, Magic trade show in Las Vegas with appointments to fashion brands and designers.  
  • Create and complete a community-engaged research project.
  • Attend civic meetings, such as school board, neighborhood associations, city council, or state legislative sessions.
BUILD CULTURAL COMPETENCE
  • Junior year is the best time to study abroad while completing marketing and major requirements in cities like Florence, Paris, and London.
  • Apply for a Fulbright or other post-graduate international fellowship program through VCU’s National Scholarship Office. 
GET REAL EXPERIENCE
  • Schedule a mock interview with VCU Career Services.
  • Complete an internship in the fashion industry.
  • Identify and research at least three career paths.
  • Meet with faculty mentors to learn about their career path and industry connections.
PREPARING FOR LIFE AFTER COLLEGE
  • Talk to your academic advisor and faculty about whether graduate school or a job will be the best step for you after graduation.
  • Connect with departmental alumni as a way of building contacts in the fashion industry. The department has a variety of alumni social media groups.
  • Create an online portfolio to highlight your skillset.
  • Update your “Gap Analysis” Strategic Plan with your academic advisor

Excel
MAXIMIZE COURSE AND DEGREE PLANNING
  • Schedule an appointment with your academic advisor a semester before your anticipated graduation to ensure all graduation requirements will be met.
  • Students must complete their senior capstone requirement in their senior year, FASH 445 Fashion Entrepreneurship.
GET CONNECTED WITH YOUR COMMUNITY
  • Take a leadership role in a campus organization or participate in FASH 442 Advanced Show Production.
  • Consider applying for a year-long service opportunity after graduation through programs like VCU AmeriCorps, Literacy Lab, Peace Corps, Fulbright Student Scholars, Teach for America and City Year.
BUILD CULTURAL COMPETENCE
  • Apply for Internships and volunteer opportunities with community and cultural organizations where your skills will be used and expanded. Seek out organizations who participate in “Fair Trade” and sustainable marketing.
GET REAL EXPERIENCE
  • Stay up to date on industry trends and refine and/or update skills required for your field.
  • Consider participating in professional networking through relevant organizations.
PREPARING FOR LIFE AFTER COLLEGE
  • Research prospective employers and create a job or graduate school search strategy at least 8 months before graduation.
  • Have your personal statement or cover letter reviewed, and do a mock interview at VCU Career Services. 
  • Seek out a faculty member to review and discuss your online portfolio.
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon
2018-2019

Fashion

School of the Arts

Concentration(s):
Fashion Merchandising
MAXIMIZE COURSE AND DEGREE PLANNING GET CONNECTED WITH YOUR COMMUNITY BUILD CULTURAL COMPETENCE GET REAL EXPERIENCE PREPARING FOR LIFE AFTER COLLEGE
Explore Year 1
  • Schedule an appointment with your academic advisor each semester to discuss tutoring, course electives, and degree progression.
  • Consider a Media Studies or other minor to help complete elective and gen ed credits.
  • Attend Ready, Set, Go – Sophomore Transition Experience. 
  • Complete a “Gap Analysis” Strategic Plan with your academic advisor.
  • Enhance your business, software, technology and creative skills using Lynda
  • Visit The Well, The Money Spot, and use tools like What Does it Cost to Be You to learn and practice independent living skills.
Experience Year 2
  • Complete the University Core courses by the end of your sophomore year.
  • Go to your professors’ “Office Hours” to discuss research interests, picking future classes in your major, and strategies for success in your degree program.
  • Attend initial study abroad advising session and work with your advisor in selecting the best school and classes to find proper course equivalencies to fulfil major requirements. 
  • Consider summer for-credit programs such as Italian Fashion in Florence, Luxury, or Jeanology. 
  • Attend Diversity Scholars in Research Week
  • Conduct numerous informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
Year 3
  • See your advisor each semester to discuss degree progression and plans for elective coursework.
  • Conduct independent undergraduate research.
  • Take FASH 450 Line Development and consider participating in an independent study program related to product and line development.
  • Junior year is the best time to study abroad while completing marketing and major requirements in cities like Florence, Paris, and London.
  • Apply for a Fulbright or other post-graduate international fellowship program through VCU’s National Scholarship Office. 
  • Schedule a mock interview with VCU Career Services
  • Complete an internship in the fashion industry.
  • Identify and research at least three career paths.
  • Meet with faculty mentors to learn about their career path and industry connections.
  • Talk to your academic advisor and faculty about whether graduate school or a job will be the best step for you after graduation.
  • Connect with departmental alumni as a way of building contacts in the fashion industry. The department has a variety of alumni social media groups.
  • Create an online portfolio to highlight your skillset.
  • Update your “Gap Analysis” Strategic Plan with your academic advisor
Excel Year 4
  • Schedule an appointment with your academic advisor a semester before your anticipated graduation to ensure all graduation requirements will be met.
  • Students must complete their senior capstone requirement in their senior year, FASH 445 Fashion Entrepreneurship.
  • Apply for Internships and volunteer opportunities with community and cultural organizations where your skills will be used and expanded. Seek out organizations who participate in “Fair Trade” and sustainable marketing.
  • Stay up to date on industry trends and refine and/or update skills required for your field.
  • Consider participating in professional networking through relevant organizations.
  • Research prospective employers and create a job or graduate school search strategy at least 8 months before graduation.
  • Have your personal statement or cover letter reviewed, and do a mock interview at VCU Career Services. 
  • Seek out a faculty member to review and discuss your online portfolio.